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AAorch I I . 1902 (Soc 2) SA NOV (O re.) POST—$
Former higher tar smokers applaud M E R IT
as "Best-tasting low tar I’ve tried’’
C a n a low tarcigarette pm vide
th e taste incentive to switch
smokers f e r n higher tar brands?
Research proves M E R IT can.
MERIT Landslide.
In addition, extensive unm arked-
pack tests ci infirm th a t M E R IT
delivers a w inning com bination of
taste and k iw tar w hen com pared w ith
Taste Debate Ends.
higher tar leaders.
N ationw ide survey reveals
C o n firm ed : T h e overwhelming
over 90% o f M E R IT smokers
w ho sw itched from higher tar are majority o f smokers reported M E R IT
taste equal t o - o r better th a n -le a d in g
glad they did. In fact, 94% don't
higher tar brands.
even miss their form er brands.
C o n firm ed : W h e n tar levels were
Further Evidence: 9 o u t of
reve; iled, 2 o u t of 3 chose th e M E R IT
10 form er higher tar smiikers
ci im hinat ii in i if k iw tar anil gi x xl taste.
report M E R IT an easy switch,
Year after year, in study after study,
th a t they didn’t give up taste in
switching, and th at M E R IT is th e M E R IT rem ains unbeaten. T h e
proven taste alternative to higher tar
best'tastinglow tar they’ve
sm o k in g - is M E R IT
ever tried.
© Philip M orn* Ini
Warning-. The Surgeon G eneral Has D eterm ined
That Cigarette Smoking Is Dangerous to Your Health.
,» -A»'.
l**M2
Kings 7 mg "tar;* 0.5 mg nicotine— 100's Reg: 10
mg "tar? 0.7 mg nicotine— 100's Men. 9 mg "tar?'
0.7 mg nicotine av per cigarette, FTC Report 0ec?81
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MERIT
Kings &KXA
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