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National Smoker Study confirms MERIT taste
sparks switch from higher tar brands.
The bottom line: taste.
That’s the result of the latest
wave of research with smokers who
have switched from higher tar
cigarettes to ‘Enriched Flavor,’.
MERIT
M ERIT E arns Taste Trophy.
Nationwide survey reveals over
90% of MERIT smokers who
switched from higher tar are g/od
they did. In fact, 94% don't even
miss their former brands.
Further Evidence: 9 out of
10 former higher tar smokers
report MERIT an easy switch,
that they didn't give up taste in
switching, and that MERIT is the
best-tasting low tar they 've
ever tried.
MERIT By Wide Margin.
In addition, extensive
unmarked pack tests confirm that
MERIT delivers a winning com
bination of taste and low tar
when compared with higher tar
leaders.
Confirmed: The overwhelming
majority of smokers reported
MERIT taste equal to—or better
than —leading highev tar brands.
Confirmed: When tar levels were
revealed, 2 out of 3 chose the
MERIT combination of low tar and
good taste.
Year after year, in study after
study, MERIT remains unbeaten.
The proven taste alternative to
higher tar smoking—is MERIT.
O
Warning The Surgeon General Has Oetermmed
That Cigarette Smoking Is Dangerous to Your Health.
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Kings Z mg tar. 0.5 nig nicotine—100 s Reg 10 ng 'tar
0 7 mg nicotine—100's Men 9 mg ta r/
0.7 mg nicotine av per cigarette. FTC Report Dec 81
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