* —SANOV (Or* ) POST Thwr»,, February 11. 1992 ($•< 2)
Former higher tar smokers affirm MERIT choice for
taste, ease of switch, and long-term satisfaction.
The research results are
overwhelming.
New National Smoker
Study provides solid
evidence that ‘Enriched
Flavor,’. MERIT offers a
satisfying alternative to
higher tar cigarettes.
MERIT Taste
Sparks Switch.
Nationwide survey reveals
over 90% of MERIT smokers
who switched from higher
tar are glad they did. In fact,
94% d o n ’t even miss their
former brands.
Further Evidence: 9 out
of 10 ft irmer higher tar
smokers report MERIT an
easy switch, that they didn 't
give up taste in switching,
and that MERIT is the best
tasting low tar theyve ever
tried.
Warning The Surgeon General Has Determined
That Cigarette Smoking Is Dangerous to Your Health.
MERIT Clear Choice
In New Tests.
In addition, extensive
unmarked-pack tests con
firm that MERIT delivers
a winning combination of
taste and low tar when corn-
oared against higher tar
. eaders.
Con firmed.-The over
whelming majority reported
MERIT taste equal to —or
better than —leading higher
tar brands.
Con firmed: When tar
levels were revealed, 2 out of
3 chose the MERIT combina
tion of low tar and good
taste.
Year after year, in study
after study, MERIT remains
unbeaten. The proven taste
alternative to higher tar
smoking—is MERIT.
o thihp Morrrt lm 199 J
Reg 8 mg tar. ' 0 6 mg nicotine— Men. 7 mg “ tar.” 0.5 mg
nicotine— 100' J Reg: 9 mg "ta r? 0.7 mg nicotine— 100's Men
10 mg tar, 0.8 mg nicotine av per cigarette, FTC Report Mar 81
Kings & K X )\