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Jonuory 24 1 9 « ($ec I)
Unbeaten !
MERIT low tar/^ood taste combination continues as
proven winner over leading higher tar brands.
One low tar cigarette
Taste Smokers
Turning To M ERIT
continues to challenge
higher tar smoking—and
In a second part of the
win.
same study, smokers
Latest research offers new confirm that MERIT taste
evidence confirming MERIT is a major factor in com
as the (woven taste alter-
pleting their successful
native to higher tar smoking, switch from higher tar
brands.
Higher Tars Meet
Taste Match.
Confirmed: 9 out of 10
In impartial new tests
former higher tar smokers
where Brand identity was
report MERIT is an easy
concealed, the overwhelm switch, that they didn 't
ing majority of smokers
give up taste in switching,
reported MERIT taste equal and that MERIT is the best-
to—or better than—leading tost ina low tar they ve ever
higher tar brands.
tried.
Moreover, when tar levels
Year after year, in study
were revealed, 2 out of 3
after study, MERIT remains
chose the MERIT combina unbeaten. The proven taste
tion of low tar and good
taste.
smoking—is MERIT.
Warning The Surgeon General Has Oeiermmed
Thai Cigarette Smoking Is Dangerous to Your Health
-- -------------------- --
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M iw
im
Ifh IW2
Rag 8 mg tar, 0 6 mg n ic o tin e -M a n : 7 mg t a r .'0.5 mg
nicotine— 100 i Reg 9 mg "fa r:' 0.7 mg n ic o tm e -1 0 0 's Men
10 mg tar 0.8 mg nicotine av par cigarette. FTC Report M a r 81
KÆFDTT
M b K ll
Regular & Menthol