4
SANOV (O re ) POST Thur»
31
1981
ß«
I)
New National Smoker Study:
Landmark smoker study provides new evidence supporting
MERIT as proven taste alternative to higher tar smoking.
Just released —results of
chose the MERIT combina
rigorous new smoker
tion of low tar and good
research conducted by
taste.
MERIT.
MERITTaste Sparks Switch.
The conclusion: In exten
In the second part of
sive tests comparing taste
this extensive new study,
and tar combined, MERIT
former higher tar smokers
is the clear choice over
report MERIT is an easy
leading higher tar brands.
switch, that they didn t give
MERIT Remains Unbeaten.
u[> taste in switching, and
In impartial new tests
that MERIT is the best-
where brand identity was
tasting low tar they've
concealed, the overwhelm ever tried.
ing majority of smokers
Year after year, in study
reported MERIT taste equal after study, MERIT
to —or better than —leading remains unbeaten. The
higher tar brands.
proven taste alternative
Moreover, when tar levels to higher tar smoking —
were revealed, 2 out of 3
is MERIT
O
Warning The Surgeon General Has Determined
That Cigarette Smoking Is Dangerous to Your Health
Morra Int I*» t
Keg B mg Tar. 0 6 mg m cotm e-M en 7 mg "ta r." 0.5 mg
nicotine—-100's Reg 9 mg ‘ tar.' 0 7 mg nicotine— 100 s Men
10 mg tar. 0.8 mg nicotine av per cigarette, FTC Report M af81