12
SANOY ( & • ) POST Thur«
D «(» m b .r 3 1981 $•< 2)
New Merit Research Released:
J
Overwhelming majority of MERIT smokers
report taste bonus at low tar.
M ERIT Beats
Toughest Competitors.
The most rigorous MERII
research to date has just been
completed.
Result: MERIT smokers confirm
taste a major factor in completing
their successful switch from
higher tar cigarettes.
MERIT Takes Taste Honors.
In the second part of this study,
new tests confirm that MERIT
delivers a winning combination of
taste and low tar when compared
with higher tar leaders.
Confirmed: The overwhelming
majority reported MERIT taste
equal to —or better than —leading
higher tar brands.
Confirmed: When tar levels
were revealed, 2 out of 3 chose
the MERIT combination of low
tar and good taste.
Year after year, in study after
study, MERI T remains unbeaten.
The proven taste alternative to
higher tar smoking —is MERIT.
Nationwide survey reveals over
90% of MERI I smokers are glad
they switched from higher tar
cigarettes. In fact, 94% don f even
miss their former brands.
Further Evidence: 9 out of 10
former higher tar smokers report
MERIT an easy switch, that they
didn't give tip taste in switching,
anil that MERIT is the best-tasting
low tar they've ever tried.
O
W arning The Surgeon General Has Determined
That Cigarette Smoking Is Oangerous to Your Health
Pha*1 Mi.tr* l«H iwn
Reg 8 mg ' la r'’ 0 6 mg nicotina—Men: 7 m g ’ Tar." 0.5 mg
nicotme—100's Reg 9 mg Tai." 0 7 mg nicotina—100's Men:
10 mg 'T ai'* 0.8 mg ntcotine av per cigaretli, FTC Repon Mai'81
MERIT
MERIT
Menthol
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tOW ÎAA • fN«»CW
E0 FLAVO« !
flavor
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MERIT
Kings &1OŒ