4
SA NDY (O re I POST Thurs
M oy 28
1981
(Set I
R eadership surv ey
Tabulated
you were editor Results:
"Thanks!"
Local Columns:
Ihe Sandy Post 1981 readership and marketing survey is completed! We genuinely
appreciate the 216 readers who took time to respond. Herewith are results of our
survey:
For Kids & Parents
H
H
OFTEN
READ
’
36%
10%
49%
38%
A
NEVER
READ
1 ------- r
55% 1 36%
1
C o m m u n it y S c h o o l N e w s
S e p t, bu s s c h e d u le s
SOME
TIMES
■ School b o a rd n e w s
24%
■ L u nch m e n u s
OREN
REAO
SOME
TIME
Editorials
66%
33%
L e t t e r s to e d it o r
82%
17%
23%
44%
21%
42%
14%
33%
73%
23%
62%
31%
G u e s t e d it o r ia ls
48%
42%
R e p o r ts fr o m le g is la to r s
26%
52%
1--------
54%
k- ■ 4
21%
, A »'
S a le m S c e n e
55%
A r t H o p p e s C o lu m n
I Entertainment
OFTEN
READ
— —— J
SOME
TIMES
R e c r e a t io n n e w s in S p o rts
28%
——
P la y r e v ie w s , p r e v i e w s
lo c a l p o lit ic a l c a r to o n
j
N o t io n a l p o lit ic a l c a r to o n
25%
—
J
39%
33%
38% , 40%
1
22%
T e le v is io n d ir e c t o r y
H
W a ll S t r e e t R e p o r t
NEVER
READ
35% , 40%
-------- A
Bits A P ie c e s
Editorial Page:
MC
9%
13%
I- ------- J
54% 32%
14% 1
_____
S tu d e n t p r o d u c e d p a g e in P o t t
S a r a S e w e ll s r e c ip e s
S c h m a le s
I .
What I’d like you toadi I:
[ 5%
H o r s e c lu b c o m p e t it io n r e p o r t s
t o t a l m o to c r o s s r e p o r t s
4"
l o c a l t r a p s h o o t s c o re s
2°’
1
t
79%
k
C ro s s w o rd p u n le s
31 0
M o re coupons
55
M e d ic a l o d v ic e c o lu m n
6 0%
S to r ie s a b o u t S o n d y s p a s t
76%
A s t r o lo g y c o lu m n
J
I
24%1
A re a N ew s P age
A r o u n d t h e C o u n ty P a g e
P e o p le P a g e
OREN
REAO
SOME
TIMES
NEVER
REAO
34%
43%
23%
86%
10.5%
3.5%
59%
35%
car
64%
31%
5%
6 k ,
—
51.5%
H o m e & G a rd e n P age
38 5%
31%
S e n io r C e n t e r N e w s
10%
38%
49%
31%
39%
36%
C h u rc h P a g e
12%
30%
i
32%
C lu b N e w s
22%
I '
* '‘)(**
k k ,7 k
J
22%
W e e k l y h ig h s c h o o l c o lu m n
40%
G r a d e s c h o o l u p d a t e c o lu m n
35%
58%)
J
I
25%
43%
[Sports:
1 1
1 I
1 I
I I
I I t
I
,
39%
—
32.5%
29%
38.5%
35%
42.5%
F o o t b a ll
28%
31%
41.%
Soccer
17%
28%
55%
22%
61%
W r e s t l in g
17%
F is h in g
24%
H u n t in g
21.5%
31.5% 44.5%
29% 49.5%
22%
33.5% 42.5%
Skiing ________
T ra c k
F ie ld
37%
42.5%
21%
25%
54%
20%
30%
50%
10%
30%
60%
s N o g lo n o l S p o rts
16%
36%
48%
7%
22%
71%
1 lo c o l B o w lin g
lo c o l S p o rts C o lu m n
29%
33%
38%
D u rkin > O u td o o r C olum n
18%
23%
59%
G y m n a s t ic s
20%
34%
46%
21%
26%
53%
^ V o lle y b a ll
Female
20 5%
I M H C C S p o rts
41%
37%
---- —«1 — ----- 1
34%
27%
M ile
J
»try
Seldom
M a k e a u to m o tiv e p u rc h a s e s h e r e
I w in d o w s h o p ^ b ro w s e } h e r e
&Rom
251
S u b s c r ib e r to th is n e w s p a p e r ?
k>Hflth of local residency?
I m p l o y e d loc a I ly ?
A
I s h o p f o r g ifts h e r e
W h e n I shop m ost
in
________________
I c o n s id e r lo c a l s to r e s ____________
J1 5%
Local H a r o y«tfntivo onovgh?
J? St
1 shop for clothp» h o r o _______
Font m ore etten th e n once e m onth?
I grocery shop bore
M.dSit
22 i \
S5\
S o l f o m p lo v o d
n
MT
le t
No
lo c a l stores convenient as a g r o u p ?
T«
HSt
No
71%
rue et
IN i
NEVER
RÍA0
22.5%
1
<n* I M «
5S ps i side»
» n < 1 3i
SOME
TIME
B a s k e t h o ll
------------1
O b it u a r ie s
OREN
REAO
B a s e b a ll
Sw im m ing
34%
“
In s id e B u s in e s s P a g e
47%
H ik in g
•
------------- J
K e e p in g P o s t e d "
M o r e c o u n ty g o v e r n m e n t n e w s
M o r e s ta te w id e n e w s
O th e r
Area News:
W o o d la n d H a p p e n in g s ’
G a r d e n in g c o lu m n
M a g a z in e s iz e w e e k ly T V d ir e c to r
R e s t a u r a n t r e v ie w s
20%
|_ _ _
34%
k . ... .
44%
M o r e c a r to o n s
Tips f o r s e n io r c itiz e n s
69%
? 14%
31%
A d v ic e c o lu m n
43%
G u id e to a r e a a c t iv it ie s
,64%
P r o f ile s o f p io n e e r s h e r e
41%
C o lu m n s a b o u t li f e h e r e
42%
E a r lie r - d o y p h o to s
4%
A r e a g o lf s c o re s
M o v ie * play rev iew s
G a r n e t , c o n te s ts , p r i t e t in p a p e r
lo c o l s to re s o x c it in g to s h o p ?
T«
No
K S%
M.S%
I
r OFTEN
READ
52%
39%
'S W T
TIMES
29%
37%
NEVER
READ
19%
24%