A— SA NOV {O r* ) POST Thor».. Moy 21
I9g,
(S*< 2 J
Research generates consistent proof that low tar
MERIT matches taste of higher tar brands.
Five years ago, low tar MERIT sparked
a whole new era in smoking by deliver
ing taste way out of proportion to tar.
Until MERIT, no low tar cigarette had
been able to prove it could match the
taste of higher tar brands.
Millions Endorse
MERIT Taste
Switching studies con
firm it. 90% of smokers
MERI I
switching to MERIT are
Filter
coming directly from
high er tar cigarettes.
Fact: Since its introduc
tion, M ERIT has gained
more smokers than any
other low tar brand!
MERIT: Taste Success
MERIT continues to win higher tar
smokers with its unique combination of
taste, ease of switch, and long-term
satisfaction.
,
A combination that
i appeals to millions of
smokers who have
MERI I switched to —and stayed
Menthol
with — the first proven
taste alternative to higher
tar smoking.
The momentum builds
MERIT is changing the
future of smoking.
mm
»
LOW T A R -E N R i c h ED FLAVOR
LOW TAR -ENR IC HED FLAVOR
O Phil*, M ow, Inc i<M I
Kings: 8 mg ' t a r 0.6 mg nicotine— 100 s Reg: 10 mg "tar,” 0.7 mg nicotine—
100’s Men: 11 mg "ta r? 0.8 mg nicotine av per cigarette. PTC Report Dec.’ 79
Warning: The Surgeon General Has Determined
That Cigarette Smoking Is Dangerous to Your Health
MERIT
Kings & KM)s