14—SANDY (Ore ) POST T hu rv.
F«to 7.19*0 (Sec Î )
Newest Research Findings:
Low tar MERIT 100 s preferred over high tar leaders
in tests comparing taste and tar levels.
Smokers Prefer M ERIT 100s 3 To 1!
New taste-test results prove it.
Proof: A significant majority of 100’s
smokers rate MERIT 100s taste as good
as—or Better than —leading high tar 100’s.
Even cigarettes having 60% more tar!
Proof: O f the 95% stating a preference,
3 out of 4 smokers chose the MERIT low
tar/good taste combination over high tar
leaders when tar levels were revealed.
MERIT 100's: Proven Long
Term Alternative To High Tar Brands.
New national smoker study results
prove it.
Proof: 1 h e overwhelming majority of
MERIT 100 s smokers polled feel they
dido t sacrifice taste in switching from
MERIT
Filter
© Philip M orn* Inc I9M0
W arning: The S urgeon G eneral Has D eterm ined
(hat Cigarette Smoking Is Dangerous to Your Health.
Kings : 8 mg ' Tar! ' 0 6 mg nicotine
1 0 0 's: 11 mg ' ta r, ’ 0 .7 rng nicotine
av. per cigarette, F fC Report M ay' 78
f
high tar cigarettes.
Proof. 97% of MERIT 100’s smokers don’t
miss former high tar brands.
Proof: 9 out of 10 enjoy smoking us much
since switching to MERIT 100’s, are g/ud they
switched, and report MERIT 100’s is the best
tasting low tar they’ve ever tried.
You’v e read the results. The conclusion is
clearer than ever: MERIT 100’s delivers a
winning combination of taste and low tar.
A combination that’s attracting more and
more smokers every day a n d —more impor
tantly—satisfying them long term.
MERIT
Kings & lOO’s
I