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Merit
Smashes
Taste
Barrier
-National Smoker Study
Majority of smokers confirm'Enriched Flavor’ cigarette
matches taste of leading high tar brands.
Read w hat sm okers had to say about MERIT in
a recent nationw ide survey.
Confirmed: Majority of sm okers rate MERIT
taste equal to —or better th a n —leading high tar
cigarettes tested! Cigarettes having u p to twice
the tar.
Confirmed: Majority of sm okers confirm taste
satisfaction of low tar M ERIT
A nd in research conducted am ong current
MERIT smokers:
Confirmed: 85% of MERIT sm okers
say it was an “easy switch from high
Z ''’'A'/,...
tar brands.
Confirmed: O verw helm ing majority
of MERIT sm okers say their form er high
tar brands w eren t missed.
Confirmed:
9 out of 10 MERIT sm okers
not considering other brands.
to satisfy! T his ability to satisfy over long periods
of time could be the most im portant
evidence to date that MERII is the
first real alternative
tor high tar
smokers.
First Major Alternative To High Tar Smoking
MERIT has proven conclusively that it not only
delivers the flavor of high tar b ra n d s—b u t continues
Kings: 8 mg tar ! 0.6 mg nicotine—
100's 11 mg” tar " 0.7 mg nicotine av. per cigaretie. FTC Report May /8
W arning: The Surgeon General Has Determined
That Cigarette Smoking Is Dangerous to Your Health.
O Philip M
orn» Im
MERIT
Kings & l(X)’s