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1O SAN0Y (O f*.) POST Thvr*.. S«pt 21. 197« (S«c. 2)
National
Smoker
Study
Hails Merit.
Enriched Flavor’cigarette scores
high marks in five key areas.
C an MERIT deliver the flavor of leading high
tar brands?
Does MERIT satisfy smokers over a long period
—or are MERIT smokers slipping back to old
high tar favorites?
Read the bottom -line results of new research
conducted w ith smokers like yourself.
MERIT Breakthrough Confirmed
Confirmed: Majority of high tar smokers rate
MERIT taste equal to —or better than —leading
high tar cigarettes tested! Cigarettes having up
to twice the tar.
Confirmed: Majority of high tar smokers
confirm taste satisfaction of low tar MERIT.
A nd in detailed interviews conducted among
current MERIT smokers:
Confirmed: 85% of MERIT smokers say it was
an “easy switch” from high tar brands.
Confirmed: O verw helm ing majority of MERIT
smokers say their form er high tar brands
w eren’t missed!
Confirmed: 9 out of 10 MERIT smokers not
considering other brands.
First Major Alternative
To High Tar Smoking
MERIT has proven conclusively that it not
only delivers the flavor of high tar brands —but
continues to satisfy.
This ability to satisfy over long periods of time
could be the most im portant evidence to date
that MERIT is what it claims to be: T he first
major alternative to high tar smoking.
MERIT
Kings:8m g"tac’ 0.6m g nicotine-
100 s: 11 mg "tar," 0.7 mg nicotine av per cigarette, FTC Report M ay'78
W arning: The Surgeon G eneral Has D eterm ined
That Cigarette Smoking Is Dangerous to Your Health.
O
P h ilip M o r r u Inc
1*7*
Kings &KXft
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