10 - SANDY (Ort J POST Thur»., April 21. 1977 (Stc. 2)
Merit
Low Tar
Boom!
Enriched Flavor! tobacco______
w
unprecedented smoker move to low tar.
Tests Prove Taste
Since its introduction, MERIT has become
MERIT and MERIT 100’s were both tested
one of the most popular new cigarettes in
against a number of higher tar cigarettes. The
twenty years.
results proved conclusively that
A popularity largely
Enriched Flavor’ tobacco does
responsible for a significant
boost taste without the usual
growth in low tar smoking.
increase in tar.
The reason: Enriched
Overall, smokers reported
Flavor’ tobacco. Tobacco that
they liked the taste of both
delivers extra flavor without
MERIT and MERIT 100’s as
the usual corresponding
much as the taste of the higher
increase in tar
tar cigarettes tested.
The kind of flavor smokers
Cigarettes having up to 60%
can switch to —and stick w ith.
more tar! Only one cigarette has
Here are the taste-test results
Enriched Flavor’ tobacco.
which show why smokers are
And you can taste it.
switching to MERIT. If you
smoke, you’ll be interested.
© Philip Morri« Inc 1077
Kings. 8 mg: ‘tar; ' 0.5 mg. nicotine av. per cigarette. FTC Report Dec’ 76
100 s: 12 mg: ta r/ 0 9 mg. nicotine av per cigarette by FTC Method.
Warning: The Surgeon General Has Determined
That Cigarette Smdking Is Dangerous to Your Health.
R E G U L A R und M E N T IC X
MERIT
Kings & KXft