10 - SANDY (Ore.) POST Thurt.. Mer. 3. 1977 (Sec 2)
Broad
'Enriched Flavor’process adapted to new low tar
100mm cigarette with remarkable success.
MERIT established a whole new taste standard proven todeliver taste way out of proportion to tar.
We taste-tested MERIT 100’s against some of the
for low tar smoking.
toughest competition we could find: higher tar
If you smoke but haven t chosen to take
100mm cigarettes.
advantage of the MERIT breakthrough because
Here are the results.
you prefer a longer length cigarette, you 11 be interested.
Test Data Conclusive
Because now there’s a MERIT
New 12 mg. tar MERIT 100’s
for you, too. New MERIT 100’s.
were taste-tested against a num ber
Only 12 mg. of tar. Yet packed with
of major 100mm brands ranging
extra flavor. The kind of flavor
from 17 mg. to 19 mg. tar.
that makes “low tar, good taste" a
'Thousands of smokers were tested.
reality for 100’s smokers.
T he results: overall, they liked the
Enriched Flavor Tobacco
taste of M ERIT lOO'sasmuchas the
Like MERIT MERIT 100’s are
higher tar 100mm brands tested.
packed with Enriched Flavor’
MERIT and MERIT MENTHOL.
tobacco. Tobacco fortified with
King Size and new 100’s.
certain key flavor-rich ingredients
T he taste barrier for low tar
isolated in cigarette smoke, and
smoking has been broken again.
Kings: 8 mg; 'tar; ’ 0.5 mg nicotine av. per cigarette. FTC Report Dec ; 76
100’s. 12 mg; ’ta r’, ' 0.9 mg. nicotine av. per cigarette by FTC Method.
W a rn in g ; Th e S u rg e o n G eneral Has D e te rm in e d
That C igarette Sm oking Is Dangerous to Your H ealth.
O I’hillp M o rin lo t
MERIT & MERIT MENTHOE KINGS& KX)s
1977
MERIT 100’s
4M
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