16 - SANDY (Ore.) POST Thurs.. Dec 2. 1976
. Merit
Cigarette Sets
New Taste
Standard.
’Enriched Flavor’ breakthrough brings
unprecedented taste to low tar smoking.
Today there’s a way to get real taste from
cigarette without high tar.
That’s the report on a new taste
discovery called ‘Enriched Flavor.’
A way to pack flavor—extra
flavor—into tobacco without the
usual corresponding increase
in tar.
The cigarette packed with
‘Enriched Flavor’ tobacco is
remarkable new MERIT.
If you smoke, you’ll be
interested.
Tests Verify Taste
In tests involving thousands
o f smokers of filter cigarettes,
the
majority reported
O
MERIT delivered more taste than five current
leading low tar cigarettes having all the way up
to 60% more tar.
Repeat: delivered more taste.
In similar tests against 11 mg. to
15 mg. menthol brands, MERIT
MENTHOL was reported to
deliver as much —or more —taste
than the higher tar brands tested.
You’ve been smoking “low tar,
good taste” claims long enough.
Now smoke the cigarette.
MERIT
Unprecedented flavor at 9 mg.
tar.
One of the lowest tar levels in
smoking today.
Morris I nc . 1976
9 mg." tar.'' 0.7 mg. nicotine av. per cigarette by FÎC Method.
W arn ing : The Surgeon General Has D eterm ined
That C igarette Sm oking Is Dangerous to Your Health.
MERITand MERIT MENTHOL
MERIT