8 - SANDY (Oie ) POST Thuis., Oct 21, 1976
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'Enriched Flavor’ breakthrough brings
unprecedented taste to low tar smoking.
By “cracking” cigarette sm oke d o w n in to
sep arate ingredients, research ers at P h ilip
M orris d isco v ered very special
“key” flavor u n its th a t deliver
taste way o u t o f p ro p o rtio n
to tar.
T h e discovery is called
‘E nriched F lavor’
T h e cigarette p ack ed w ith
‘E nriched F lavor’ tobacco is
M E R IT A t 9 mg., o n e o f th e
low est tar levels in sm oking
today.
Yet, M ERIT actually packs
th e taste o f cigarettes h av in g
more tar.
©
U p to 60% m o re tar.
If you sm oke, y o u ’ll b e in terested .
Tests Verify Taste
9 mg. tar M ER IT w as taste-
tested against current leading
low tar cigarettes ranging from
11 mg. to 15 mg. tar.
T h o u sa n d s o f sm okers w ere
tested . T h e m ajority re p o rte d
that even if the dgarette tested
h a d u p to 60% m ore tar th a n
MERIT, M ER IT d eliv ered as
m u c h —o r m o re —ta ste .
You’ve been smoking “low tar,
good taste” claim s long en o u g h .
N o w sm oke th e cigarette.
Philip Morn» Inc.
9 mg." tar," 0.7 mg. nicotine av per cigarette by FTC Method
W arn in g ' THe Surgeon General Has D eterm ined
That Cigarette Smoking Is Dangerous to Your Health.
MERITand MERIT MENTHOL
MERIT
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