Mon Thur».. April 22. 1976 SANDY (O r*.) POST — 2)
Even i f the cigarette tested
had 60%more tar than M ER IT,
a significant majority o f all
smokers tested reported
newEnrichedFlavor M E R IT
delivered more taste”
-American Institute of Consumer Opinion
tvv.ii • »(, ’ -
Extensive taste-testing with thousands of smokers shows ’Enriched
Flavor MERIT delivers more taste than higher tar brands.
T h e b o tto m line was conclusive:
'E nriched Flavor.’ It’s exclusive to
MERIT. T h e cigarette w ith only 9 mg.
In a series o f taste tests conducted for
M ERIT by the A m erican Institute of
tar, one of the lowest tar levels in
sm oking today.
C o n su m er O pinion, sm okers from all
M ERIT M EN T H O L is packed w ith
across the country judged M ERIT to
have m ore flavor th a n five
'E nriched Flavor’ too. A n d
in similar tests, 9 mg.
leading low tar cigarette
M ERIT M EN TH O L was
brands.*
reported to deliver as m uch
W h at’s really startling—
— or m ore — taste th an the
and of m ajor im portance to
11 mg. to 15 mg. tar
all sm okers— is th at MERIT
m enthol b ran d s tested.
has less tar th a n these five
You’ve b een sm oking
brands.
"low tar, good taste’’ claims
Less tar. Yet m ore taste.
long enough. N ow smoke
T h a t’s the rep o rt on a
the cigarette.
rem arkable new taste
MERIT
process called 'E nriched
Flavor.’ A way to pack
@ Philip Mom« In«
tobacco w ith extra flavor
Warning The Surgeon General Has Determined
w ithout the usual corre
That Cigarette Smoking Is Dangerous to Your Health
sponding increase in tar.
MERITand MERIT MENTHOL
Aim-rw
ln*l»Hi»% »»I C« m im iio » t lY iim M t 'Mud\
trv« . m i n «pH m Philip
I ih
K h K iim m u I
i \
.ul.ihK
197 a
9 mg; 'tar'.' 0 7 mg ni cot me av per cigarette by FTC Method
.
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