The upper left edge. (Cannon Beach, Or.) 1992-current, February 01, 1994, Page 1, Image 1

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    njPPER LEFT‘ EDGE!
VO LUM E
2. N U M B E R
LU I CQAi, rnVAlV I Ivno ' T V oU* li**- UWW./W 01 W.n
it iiw
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Do what you do
Don’t do what you don’t
Be what you'll be
Don't be what you won't
TuPWOtlX
BY RoS»M UlrtlUttY
9* »M 1'»^ Aoalil
L t XICS L
FEBRUARY
The shortest month, the grey before the
hesitating sun sta rts to warm the growing
number of hours in the days Business is
slow We are always amused reading the
business page at th is time of year, when the
experts note w ith some alarm that
construction has been in a slump since
November "Experts“ have never tried
roofing in the w inter, they seem to think
farmers should plant on the fir s t and
harvest on the fifte e n th It is as if the
weather, the seasons, and the people
conducting the business, don't really exist,
just the numbers And if the numbers don't
line up in neat even rows, then this is bad
and something must be done
Lately to our delight we have seen folks in
business who te ll the experts“ to “go
bother someone else", they are busy, thank
you, very much Business, like our headline.
"Do what you do, don't do what you don t, be
what you'll be, don't be what you won t “, is a
very personal thing A lot of times it is a
dream that someone is trying to make real,
for themselves or their fam ily or their
community
The Edge is such a dream, and we are proud
to say it is starting to come true We are.
as you w ill notice, getting more crowded
w ith s tu ff We are beginning to be accepted
in the community, we are for the fir s t time
printing the Municipal Memo This may seem
irrelevant to our readers in Portland.
Eugene, Newport, Florida, or New York, but
read it anyway — you might find the same
things going on where you are And maybe
you won t but you might be able to make
them happen, or in some cases prevent them
from happening
we have recently had the privilege of
being asked to speak to the journalism class
at Seaside High School, and were delighted
w ith the young people we met We hope we
didn t shock them too much We are also
proud to say that some of our regulars are
getting noticed The humble Ms Sally s
w ild life on the Edge can be seen in the
Panache section of the Daily Astorian tw ice
monthly Mr Burgess' Zodiac has been picked
up by Inkfish (out of Waldport) and a lit t le
shopping rag in Seattle w ith a 27,000
circulation (not bad) (Oh. w hile we are
tooting Uncle Mike's horn we are proud to
announce that he ,s also the winner of the
Northwest Chapter of the Society of
Professional Journalists, Feature w rite rs
Award')
Also, we are pleased to welcome Doug
OOB«< n o «OC 8AC9IC I W > « 4 5
F ebruary
• m . • -•
m - i
Marx to the ranks Doug is currently
publishing his f irst book of poetry and w ill
have an a rtic le in this month's Harper's
So, do we seem to be somewhat defensive,
or trying to live up to some pre tty high
standards7 Yes why7, you may ask w ell,
two things, one a letter from a guy who
made assumptions about who and what we
here at the Edge are all about, he put us in a
box we didn't f i t it made us cranky He
assumed incorrectly that we are some kind
of selfless hippies playing "Newspaper“
And, more im portantly, anti-business' A n ti­
development' What7» Can t he read, can t he
see7 We are a business, we survive on the
support of business we ju st aren t the kind
of business that f it s into one of his boxes
The second and better thing is a book that
came into J u p ite r 's Rare and Used Books
(Open Daily from about 10 t i l l close to five
We buy and sell used books, rare books and
keep a fire going in the w in te r) The book is
called "Body and Soul" by Anita Roddick, and
it te lls the story of The Body Shop, a
m ulti-na tion al corporation that sells
natural "cosmetics“ (not a word Ms Roddick
is fond of) So, it was a slow day at the
store, did we mention business is slo w 7 and
there was a 800 number on the dust jacket
so we called we told our story to a very
nice woman and she suggested we call a
person in North Carolina, so we called, a
very nice woman in North Carolina said that
we had a nice story and we should call New
York, so we called, we told our story to a
very nice woman, and she suggested we call
San Francisco, and there we spoke to a very
nice woman who suggested we speak to a
man who wasn t there rig ht then, and
promised he would call us back Now we
have all done this "Telephone surfing" either
coast to coast or w ith in a corporation, and
it is s illy and expensive, but we have
Earthtones long distance service so we
m inimize guilt So, anyway, he called me
back He was a very nice man, we told him
our story about getting the book ,n the store
and about how we publish the Edge and about
our concerns w ith the environment and
human rights and how slow business was
He was very nice and listened (he probably
has Earthtones long distance too) and said
he would have the local folks at the shops in
Portland and Clackamas get in touch And
then w ith in a few days a big envelope
arrived w ith all kinds of s tu ff about Body
Shops and how they work, including how
much money they make and where they spend
it (We wonder if we w ill ever see EXXON'S
books7 ) Anyway, we were inspired
- H igh Tides
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BASEBALL
S pnnq tra in ,n q baqins this month
Once again the pitcher s tr y their
arms and see if they w ill last another
y e a r. or if they are good enough to
make it to the majors ’ fie batters, the
fielders check th e ir reflexes Themanegers
check the lin e -u p and tr y to see a penant there
Once again the seasons change, end
Play B all" is heard in America Once again
the Cub fans wonder, Could this be the year ■>''
by the success the Body Shop has had by
doing wnaf they thought was right and not
what the experts told them to do Experts
seem to know a lot about things and not very
much about life
inadvertently, as usual, we have lived up to
our headline As you may have noticed we
are a tad later than usual, and though our
“ theme” th is month was supposed to be
business, we have wandered a ll over the
map We could nave stressed out and met
our deadline and yelled at our contributors
to get their s tu ff in on tim e But, we
decided we would rather do it better, and
enjoy our tim e putting the paper together
We find that like our headline this month,
we can only do what we do, and be what we
can be
m um
f « » t t nw !
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