It’s Happening at Chinook Winds in May ...
by Teresa Simmons
Richards Promoted to Director of Casino Ops
Sar Richards has been promoted to
director of Casino Ops for Chinook
Winds Casino. This new position
consolidates the director of Games and
director of Slots positions, which is an
easy transition for Sar because he’s
been the director of Slots since 2000.
Sar was born and raised in Albany,
Ore., and graduated from South Albany
High School. He then joined the Army
and served just over four years as a
Russian linguist, primarily with the
3rd Infantry Division in what was then
West Germany.
When he completed his tour of
duty, Sar used the GI Bill to attend
Oregon State University and graduated
w'ith a bachelor’s degree in business.
His first venture into the business
world was as the international shipper
for Barenbrug USA, the world’s largest
A member of the Confederated
Tribes of Siletz Indians, he decided to
apply for a position with the Siletz
Tribe. He chose the casino, believing
that he could best serve his tribe in
that venue.
For more than three years, Sar was
a Siletz Tribal gaming commissioner,
most of those years as vice-chairman
of the commission. As a gaming
commissioner, he became very familiar
with the workings of every department,
especially slots and table games. In
2000, he became director of Slots for
Chinook Winds Casino, a position he
held up to the present time.
Sar Richards
grass seed company. Sar was re
sponsible for coordinating shipments
from the U.S. to dozens of countries
worldwide. He soon realized, however,
it wasn't his chosen profession.
Everhart Faces
Big Advertising
Changes
Bob Everhart was hired as the
advertising manager at Chinook Winds
Casino on June 1,2(X)2.
Bob is from Petaluma, Calif., and
graduated from Chico State University. He
has nine years of experience in the casino
industry and a well-rounded background in
advertising and marketing at casinos in
Indiana Missouri, Reno, and Lake Tahoe.
In his new position, Sar is
responsible for Slots, Table Games,
Keno, Bingo, Guest Services, Player
Development, and Winner’s Circle.
MAY
Bingo Hot Line 1-888-CHINOOK or 541-996-5935
Sun
(Dap
Mon
Tue
Mother's Day Bingo Special
May 11, 2003 @ 1 p.m.
Regulars Pay $500
Blackouts Pay $1,199
Buy-In $30
Wed
e H 1
Closed
5
1 p.m. Matinee
6 p.m. Evening
6
1 p.m. Matinee
Fri
Sat
1
2
3
Closed
Closed
1 p.m. Matinee
0
vJ/ *
1
4
Thu
7
1 p.m. Matinee
6 p.m. Evening
Redemption Day
8
1 p.m. Matinee
Cribbage
Contest
Cinco de Mayo
Manager's Special
Double Points Day
Redemption Day
Redemption Day
11
12
13
14
15
1 p.m. Mother’s Day
Special Session
5:30 p.m. Evening
1 p.m. Matinee
6 p.m. Evening
1 p.m. Matinee
1 p.m. Matinee
6 p.m. Evening
1 p.m. Matinee
6 p.m. E3
Cribbage Contest
9
10
Closed
Closed
Freddy Fen ier Concert
16
17
Closed
Closed
Ironman
Contest
24
Redemption Day
Monitor Bingo
Double Points Day
Redemption Day
Redemption Day
Miss Oregon
Pageant
18
19
20
21
22
23
1 p.m. Matinee
5:30 p.m. Evening
1 p.m. Matinee
6 p.m. Evening
1 p.m. Matinee
1 p.m. Matinee
6 p.m. Evening
1 p.m. Matinee
Redemption Day
Monitor Bingo
Double Points Day
Redemption Day
Redemption Day
25
26
27
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29
1 p.m. Matinee
5:30 p.m. Evening
1 p.m. Matinee
6 p.m. Evening
1 p.m. Matinee
1 p.m Matinee
6 p.m Evening
1 p.m. Matinee
Manager 's Special
Double Points Day
Redemption Day
1 p.m. Matinee
5:30 p.m. Evening
30
31
Closed
Closed
Mel and Pam Tillis Concert
1 p.m. O
Redemption Dav
1 p.m. Matinee
Redemption Dav
2003
Boh Everhart
Not long alter Bob ¿unveil, an exec
utive decision was made to no longer use
advertising agencies to develop ad
campaigns, but to instead bring all
advertising in-house under the direction of
the new advertising manager. This enormous
undertaking was deemed necessary not only
as a cost-saving measure, but also to give
the casino and the Siletz Tribe total control
of how Chinook Winds is portrayed to the
public. A small staff, including two graphic
designers and one adminis-trative assistant,
has met this goal.
Bob has become a strong partic-ipant
not only in casino functions, but also
within the community. An undying
passion for sports and concern for kids
has him volunteering as a football coach
at Taft Middle School.
Bob’s been known to put on a mascot
suit (the OSU Beaver during the casino’s
Civil War game celebration), emcee at
drawings, do radio interviews, and pitch
in to help the staff whenever necessary.
When asked what challenges he sees
ahead. Bob replied. “Figuring out how to
not stress about being a father.” Bob and
his wife. Patricia, are expecting a baby in
October. Says Bob. “I'll be the guy pacing
with a worried look on my face until
October.”
May 2003
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Siletz News
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29