Giackamas Print
Artjfculture
Wednesday, Nov. 28, 2007
5
brings local musicians to
adio, gives hope to new artists
Radio
es listeners a
mce to hear local
sicians
iris Young
itribufing Writer
he band is ready. Self-
uced demo CDs have
i made, and the house
/ they played the previ-
weekend is generating a
amount of buzz.
‘7t’s up to
■ r/ze artist
to come to
■ us.”
spotlight the best and bright
est the region has to offer.
With its official launch dat
ing back only a couple of
months, Cooley vouches that
audiences everywhere have
taken a liking to the new pro
gramming.
“It’s super rad! Great
responses so far!” she said.
While self-made “stars” are
possible with the advent of
YouTube and MySpace, a cer
tain level of recognition and
acceptance is assumed when
landing a spot on “Independent
Radio.” All applicants must
be approved and selected by
Cooley as having met qual
ity standards and fitting the
alternative music audience for
which the station is intended.
Alex Laskowski, manag
er of popular music retailer
Music Millennium, agrees
that it is important for a city
to embrace its local music
scene. Music Millennium has
built a reputation for being
Portland’s leading seller of
independent music and,
unlike most retail stores, has
a section year-long containing
solely local artists.
“It’s up to the artist to come
Alex Laskowski
Music Millennium
I Manager
ow what?
ar many local musicians
artland, the latest form of
isure is radio broadcasting,
oration Entercom’s new
Radio station “94/7too
pendent Radio.”
le [station, run by 94.7
LK Assistant Program
ctor and DJ Jaime Cooley,
showcasing not only
land artists, but musi-
> throughout the entire
hwest.
artland and Seattle are
/n as havens for undis-
red and upcoming tal-
This station aims to
to us,” Laskowski said, “but
we will always buy a couple
copies, and if it does (sell),
well, we will buy more.”
The appeal of “Independent
Radio” and other HD broad
casting is in the listener get
ting a greater sense of control
in choosing what to listen to.
This particular station also
serves as an eye-opener for
independent record labels to
scout blossoming talent.
“Independent
Radio”
operates only through High
Definition radio receivers,
which allow radio stations
to provide a wider variety
of programming to listeners.
Advertised as having CD-qual-
ity sound and perfect recep
tion in any location, many
HD Radio receivers can be
purchased for around $100.
Internet Photos
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