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PIO: Presenting Clacka
ALL THE
Me Murdo, Tongue link media.
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Located on the outskirts
of Clackamas Community
College’s campus, in Clair­
mont Hall, is the College’s
Public Information Office
(PIO).
In operation since
November 1968, the small-
stâffed office can be broken
down into three sections:
publications, graphic artists
(see related story this page)
and public information.
Although the PIO has
been on campus for 15 years,
little has been written about
the work the public informa­
tion department does for the
College. What services do they
provide for the College?
“I form a liaison between
the College and the media,”
Public Information Specialist
Anne Tongue said. Tongue
makes up half of the public in­
formation team, her partner
being Public Relations/Infor-
mation Officer Kevin McMur-
do. Together, the two are
responsible for making the
media aware of the activities
going on at the College.
Tongue’s job is very
much like a journalist’s, as she
gathers information concern­
ing the College -, writes the in­
formation up in the form of
news packets and sends them
out to prospective newspapers,
radio and television stations
who may wish to use the
stories in their publications or
broadcasts.
The news packets Tongue
organizes are released once a
week, and contain 10 to 15
news items, which Tongue-gets
from departments on campus,
people calling in ideas to her,
and a beat that she covers
regularly, consisting of
secretaries, faculty members,
A MARYLHURST
REPRESENTATIVE
WILL BE ON YOUR
CAMPUS:
WEDNESDAY
NOVEMBER 9, 1983
9 a.m.*2 p.m.
MAKE
MARYLHURST
YOUR NEXT STEP
Public Relations/Information Officer KeviniMcMurdo
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and special interest groups
such as the Environmental
Learning Center and the
Women’s Center.
Every week, Tongue goes
through her media lists to
determine which media might
be able to run any of the Col­
lege’s new items. This list con­
sists of Clackamas County and
the Metropolitan Area
media. Tongue said she
sends out information to 15
to 20 newspapers, more
than 20 radio stations, and
10 television stations.
“You learn to tailor your
releases, and send them
(media) only what they can
use,” Tongue said. ‘‘I write
the packets as straight news.
The less work they have to do,
the better they like it,” she ad­
ded.
But sending out news
packets isn’t the only writing
Tongue does for the College.
Included in the news packets is
a summary of the events
covered, and each month she
designs a calendar of events
for the news items. The sup­
plements, or stories that are
found in the College’s class
schedules are also the work of
Tongue.
Although the PIO has
been thought of as doing
public relations work, Tongue
stated this in not the case.
“We don’t need to promote
the College, we just let people
and the community media
know what’s going on cam­
pus,” she said.
Tongue also said the work
the PIO does is appreciated by
the media. “The whole office
is really well-respected, and we
tend to get (story ideas)
published,” she‘stated.
“Our job is looking at
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Whenever the community
thinks about Clackamas Com­
munity College, they should
visualize a clean, concise and
complete image of the school.
Seeing to this is the job of
Kevin Forney and Ralph
Rawson.
Forney and Rawson are
the graphic artists for the
Public Information Office.
They create the “graphic iden­
tity” for the school (see
related article, this page). It is
a job they do extremely well.
“The PIO staff recently
attended a conference at
Southern Oregon Community
College (SOCC),” Forney
said. “It was funny because
everything kept coming
around to Clackamas. We’re
one of the few colleges (in
Oregon) that even has a
graphic identity. We’re really
respected out there.”
For every publication that
originates in PIO, Forney and
Rawson design the look, keep­
ing it attractive, making sense
and retaining the look of the
College. “It’s an amazing
amount of work. We do an
average of 60 publications per
month,” Rawson said. “We
design publications for every
department of the College,
from the little things to major
works like theater posters, the
College’s catalogue and class
schedules.”
Both men conceded that
burn-out is a problem in their
line of work, but agreed that
they work around the issue.
“We’re lucky in that our jobs
are constantly varied,” Forney
said. “We don’t burn out
because we trade off jobs.”
Rawson agreed, adding,
“We have a good combination ,
of personalities. In this kind of
work, you have a lot of per­
sonal ‘ownership’ in your pro­
jects. You take each work per-
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