Publishers work in mysterious way books to bookstores at a dis count from suggested list Last month The Print prices. The difference between published an editorial I wrote the price is the gross margin of concerning the high cost of col profit the bookstore makes, lege textbooks, and the which must cover expenses. After the money comes response I received from readers was overwhelming. from the bookstore to the Students and teachers alike ex publisher 6 percent goes to pressed their feelings on this editorial expenses. The next subject. I’d like to thank one expense is the, 27 cents the unknown person who clipped publisher spends for manufac out the article and sent it to turing the book that the student Holt, Rinehart and Winston bought. This expense breaks publishing company in Burl down into two categories, first is a one-time costs of setting the ingame, California. After reading it a represen book into type, drawing il tative sent it back with a booklet lustrations, and making the titled “Book Bucks, the printing plates. The other is the Business of College Textbook repeated cost of actually prin Publishing.” This booklet is in ting the book. That includes tended to inform college pro paper, presswork and binding. fessors of some of the basic The people who coordinate the facts about the industry they production are also included in depend on to provide their this 27 cent figure. students with quality textbooks. The next expense is 14 I found the book very infor cents to begin the process of mative and it answered many marketing the book. Support questions that I had; I would ing editors and marketing peo like to pass on the facts to you. ple are the ones who are put in In the two decades since to the impersonal category of 1960, the growth of the college “services” and they take 18 textbook industry has followed cents of the dollar. The last of the unprecedented growth in the publishing expenses is college enrollments produced known as royalties. That takes by the postwar baby boom. In 14 cents of tbe sales dollar. 1960, total college sales were The sales of the average estimated to be $97 million. By textbook does not make its 1979 they had grown to an author rich, because that book estimated $825.6 million. Also sells fewer than 5000 copies in this same period, college per year and does not earn its degree credit enrollments grew author five-digit royalty checks. from 3.6 million to over 11 What about paper-bound books? In some cases they cost million. These sales figures do not as much as hardbound books. reflect the total sales of college These books are intended for a texts, only new books. A study smaller audience and are more conducted in 1980 that was often used for supplementary jointly sponsored by the reading. The publishing com Association of American panies claim it costs as much to Publishers and the National stock and ship paperbounds as Association of College Stores hardbounds. found that the sales of used The fact that the paper textbooks were 21 percent of bound textbooks are priced as total sales to students in the high as they are is the result of stores surveyed. And as we the balance between quality know used-book sales have in and costs. creased in the last few years. I hope this article touched It begins in the College base with some of your ques bookstore. When a student tions, it may not decrease our buys a textbook, the money is book bills but we can unders shared by the store and the tand why they are as high as publisher. Most publishers sell they are. By Kristi Blackman Of The Print From the VA Ways to avoid financial foul-ups The Veterans Administra tion has some suggestions to help students avoid delays in their VA education payments. Every month 600,000 VA checks worth more than $200 million are mailed to veteran students and to eligible dependents, and the agency wants to do everything possible to avoid delays. In an attempt to avoid possible delays, the VA sug gests the following: —When a student feels the initial payment for the school Office: Trailer ,B; telephone: 657-8400, ext. 309,310 ■■Editor In Chief: J. Dana Haynes News Editor: Doug Vaughan Arts Editor: Brett Bigham Sports Editor: Tracy M. Sumner Photo Editor: Wanda Percival Copy Editor: Kristi Blackman Staff Writers: Victoria Archila, Shelley Ball, Kari Gassaway, Doris Hatcher, Tom Jeffries, Etta Leonard, Walt McAllister, F. T. Morris Staff Photographers: Roberta Ellsworth, Duane H ¡ersehe, Troy Maben, Joel Miller Business Manager: Joan Seely Typesetter: Teresa A. Hannaford Advisor: Sara Wichman Wednesday, December 1, 1982 the semester. —Students who have got ten education benefits in the past should consider whether an overpayment is outstan ding. If an over payment exists, current benefits are withheld until the overpayment is recovered by the VA. For further information on possible education payment delays contact the nearest VA regional office. Toll-free numbers are listed in the white pages of the telephone book under “U.S. Government.” Dialogue Nutrition article inaccurate To the Editor: THE PRINT, a member of the Oregon Newspaper Publishers Association, aims to be a fair and impartial journalistic medium covering the campus community as thoroughly as possible. Opi nions expressed in THE PRINT do not necessarily reflect those of the College administration, faculty, Associated Student Govern ment or other members of THE PRINT. term has been delayed, he or she should check with the school to find out the date the enrollment certificate was sent to the VA. At least four weeks should be allowed from that date before an education check can be expected. —If an advance payment check is expected, the student should make sure the required written request was signed. The specific request for the ad vance money should have been submitted to VA at least a month before the beginning of I would like to clarify a statement I made when Ms. Henkes interviewed me for the article on athletic nutrition printed November 17. Athletes need protein in the same amounts as other adults the same size. This amount can be obtained from 4-6 ounces of meat or meat substitute as eggs, cheese, peanut butter, beans (28-42 gm) and 2 cups of milk, yogurt or other dairy product (16 gm). Added to this is protein in bread, cereal and vegetables. In practice most male athletes consume 75-150 gm of protein/day when their RDA is only 55-65 gm. Female athletes’ RDA for protein is 45-55 gm/day. Provided the athlete eats 2,000 calories of food/day, she would easily ob tain 60-75 gm protein. To build new muscle takes a small amount of additional protein over the RDA amounts. Because the weight of the muscle is 22% protein (70% water) and one can gain a pound of muscle over a 10 day period with only about 10 gm per day added to the daily need for maintenance. Extra protein foods to meet this need could be obtained from an egg plus V2 cup of milk or 1V2 ounces of meat daily or 5 slices of bread. It is evident that most male and female athletes already eat enough extra protein to build any new muscles. Of course there are people who because of low calorie intakes or high intake of high sugar, high fat foods (“junk foods”) do not eat adequate protein for muscle. Carolyn Knutson Chairperson, Department of Family/Human Services Thanks from Tom Milne To the Editor: Linda and I want to ex press our appreciation to everyone who supported me in my bid for County Surveyor. I look forward to serving the people of Clackamas County. Again, my sincere thanks. Tom and Linda Milne 801 5th Street Oregon City, OR page 3