BUSINESS NEWS
2
Coast River Business Journal
Editor’s Notebook
June 2021 Emily Lindblom
Transition to reopening off ers a chance to reset
As we enter into the summer season, we need to take
time to reflect upon how far we’ve come since the start
of the coronavirus pandemic, and on what we still need
to do as we reopen.
I recently read a New York Times editorial that sug-
gested this transition period between social distanc-
ing and reuniting after receiving the vaccine can be an
opportunity for a reset. It can be a turning point for
how we choose to go forward with our lives in a better
way than we did before.
That could mean all sorts of things, including opting
to spend your money at local shops instead of order-
ing on Amazon, choosing to use sustainable materi-
als instead of single-use plastics, forming new health
and exercise habits or putting yourself out there to
make new friends while getting back in touch with
old friends. Whatever was feeling stagnant before or
during the pandemic can have a chance to grow or
change now.
It’s also a time for gratitude and patience. While
you’re supporting businesses by shopping locally or
you’re checking into a hotel for maybe the first time
in over a year, make sure to also thank your servers
and hotel staff members, as they have just been through
months of uncertainty.
The hospitality and service industries in general are
still understaffed and they’re trying to keep up with the
mad rush of customers and tourists wanting to return to
normal, so please be understanding if you have to wait
a little longer in line than you anticipated.
And of course, this is a time to celebrate our local
businesses for pivoting to face the challenges that
arose during the pandemic era. As you will read in this
month’s feature story, Clatsop Economic Development
Resources recently honored 16 businesses for their cre-
ativity, innovation and ability to work together over the
past year.
Welcome to summertime on the coast. Best of luck
with your reset.
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