Coast River Business Journal
FEATURE STORY
April 2021 • 7
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Hailey Buitron helps a kite into the sky.
For retail businesses, limiting the number of peo-
ple allowed inside a business can act as a fi lter, Reid
said, as serious buyers tend to wait for their turn
while those who wouldn’t buy anything anyway
won’t wait.
Jones said he has a good feeling about tourism
and community health.
“I’m very hopeful by mid-to-late May we’ll have
a really high percentage of vaccinations completed
among residents and that will come as the summer
traffi c heats up, which will allow us to have people
in town more safely,” Jones said.
South Clatsop County
Joshua Heineman, director of tourism marketing
at the City of Seaside Visitors Bureau, said all indi-
cations pointed to a strong, very busy spring break
for local businesses.
“I heard from the Carousel Mall they were very
busy as far as the pulse of people coming in,” Heine-
man said. “But it’s been surprisingly busy for a
while.”
While reviewing Seaside’s transient lodging tax
numbers for 2020 and 2019, he found it surpris-
ing that the numbers were up by 29% in October to
December 2020 compared to the same time in 2019.
“It felt busy through Halloween but it didn’t feel
busy after Halloween, so people were visiting more
quietly in their own family bubbles,” Heineman said.
“If you look back at the history of this whole pan-
demic, as long as hotels have been allowed to be
open people have been visiting because they want to
be at the beach, whether in a busy manner like last
summer or in a quiet manner like last fall.”
Seaside has been working on marketing cam-
paigns, including a year-long celebration of the 100th
anniversary of the The Historic Seaside Promenade.
Jim Paino, executive director of the Cannon
Beach Chamber of Commerce, said spring break is
actually four weeks long when including Washing-
ton, Oregon, California and Idaho.
“Spring break is defi nitely here, we can all tell
by the people roaming around town, especially when
it’s nice out,” Paino said, adding he’s talked with sev-
eral hoteliers who said their hotels were full. Some
hotels were requiring two-night minimum stays,
which indicates a busy time for booking.
“We have seen a greater number of people here
than on average,” Paino said. The Cannon Beach
Visitor Center also saw more people stopping in to
pick up brochures or ask questions.
“We certainly see spring break as leading into the
summer season and it’s a big bonus to our economy
here in Cannon Beach,” Paino said.
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Suzanne Corliss
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