SIX
T U B SKNTlNKts COTTAÜK PROVE. OHKOON
T H O ItaO A T . JA N U A R Y 11,
“I Never Read the
Advertisements”
You know this person. He thinks he is telling tin* truth.
But quiz him and he will recite the make of his motor-
ear, his hat, his shirt, his suit, his tooth paste, his towels,
ad infinitum . . with accent on the “ad.” In other words,
they are all advertised products.
Why, lie could no more escape the presence and the pow
er of tin* printed word than he could evade eating or
sleeping. The advertisements an* a definite part o f con
temporary American life. Their messages are vital to
daily existence. They have a definite association with
the pocketbook, than which there is nothing more inti
mate and personal.
The important thing is not merely to “read the adver
tisements,” hut to read ALL of them. The one advertise
ment you “didn’t see” may contain information you
would have given a great deal to possess. Certainly, it is
as important to you to know that Smiths are having a
sale of sheets or shirts, as to read that congress will hold
a special session!
“Friend, Guide, Counselor”—The Advertisements
in The Cottage Grove Sentinel