SIX
T U B SKNTlNKts COTTAÜK PROVE. OHKOON
T H O ItaO A T . JA N U A R Y 11,
“I Never Read the
Advertisements”
You know this person. He thinks he is telling tin* truth.
But quiz him and he will recite the make of his motor-
ear, his hat, his shirt, his suit, his tooth paste, his towels,
ad infinitum . . with accent on the “ad.” In other words,
they are all advertised products.
Why, lie could no more escape the presence and the pow­
er of tin* printed word than he could evade eating or
sleeping. The advertisements an* a definite part o f con­
temporary American life. Their messages are vital to
daily existence. They have a definite association with
the pocketbook, than which there is nothing more inti­
mate and personal.
The important thing is not merely to “read the adver­
tisements,” hut to read ALL of them. The one advertise­
ment you “didn’t see” may contain information you
would have given a great deal to possess. Certainly, it is
as important to you to know that Smiths are having a
sale of sheets or shirts, as to read that congress will hold
a special session!
“Friend, Guide, Counselor”—The Advertisements
in The Cottage Grove Sentinel