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Hot! Hot! Hot!
Red Dress 2011 sizzles with more
intimate “Red Hot” party
BY RYAN J. PRADO
As you read this, scores of Portland’s vintage a wonderful experience, but we wanted to bring
clothing shops have begun the annual, though the experience back to some of the previous
likely unannounced, process o f rescuing count parties we had, like at the Meow Meow Club
less crimson ensembles from the greedy maw and BodyVox, which were a little bit smaller
of the garbage bin. Men and women alike roam venues with nice compartmentalized rooms
the dress hangers of boutiques, window shop and dance floors so you could have different
ping for rosy hues and high heels. Fabric stores experiences at the same party.”
The move has had some folks in the com
are in red alert. The culmination of these phe
nomena can mean only one thing: The Red munity seeing red at what would appear a de
Dress Party is hack, and this time, it’s hotter crease in funds raised compared to years past.
Echols says that though there will be fewer
than ever before.
Now in its 11th year, Red Dress— held Sat partygoers in attendance, the Red Dress dona
urday, A pril 16— is getting “Red H ot,” gradu tions are not in danger of dipping below their
ating from 2010’s spooky “Redrum” theme, standards. VIP tickets remain the same price,
though general admission has
and merging a sense of the
“I want people to come
increased slightly.
sweet and spicy that veteran
“Our goal this year is to
Red Dressers have always out, have a great time
actually be a little bit more
held dear. As if by some os
and follow through with
aggressive with how we spend
mosis, this year’s theme has
money, so we can give the
been a fitting metaphor for their volunteer efforts
ticket sales, too. That’s right,
same
amount,” explains
throughout the year.”
Echols. “[W ith ] every volun
these red-hot little numbers
-BRENT
ECHOLS,
teer organization that’s doing
are going fast.
RDP BOARD PRESIDENT
a party like this, cost is always
“It is the quickest tickets
have sold,” explains Brent Echols, Red Dress an issue, and we’re trying to be very careful. The
Party hoard president. “We kind of retooled a goal is to not reduce what we give away but to
little bit this year and backed up in terms of the spend our money maybe a little bit more
wisely.”
number of tickets we were selling.”
Attendance numbers over the last five years
This year’s venue sticks with the unfinished
have put the nonprofit party—which since warehouse ambiance via roomy real estate at
2001 has raised $182,000 for area LGBTQ_ 535 NW 10th Avenue in the Pearl District. A t
equality, advocacy and educational organiza tendees can expect the space to have two very
tions— squarely on the roster of high-profile distinct dance floor options—one merging the
annual soirees. The event has consistently sweet candy vibe of red hots in what Echols calls
topped 1,000 attendees, even hitting nearly the “red hot fire and sexy room,"another taking
2,000 partiers in 2008. But Echols reports that on more of a laid-back lounge.
the Red Dress board opted to scale back the
Entertainment comes by way of DJs Scotty
2011 festivities in an effort to revisit a more D, Tronic and Adam W est, with 2010 board
intimate Red Dress experience. Just 1,000 tick president Brian W ilson handling emcee du
ets have been made available this year.
ties. Additionally, catering by local eateries
“The party has been very large and has been the likes o f Cafe Nell, Little T American
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