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For the past three years, gays and lesbians to Marry. And several court cases, including
in Oregon have heard the now familiar line one against California’s Proposition 8, could
that come 2012, they could gain the right to eventually result in federal marriage equality.
be married.
But Frazzini believes these efforts are
Advocacy group Basic Rights Oregon has working in tandem. BRO is still in the stages
been working toward a ballot measure that, of an “education campaign” that it hopes will
if approved by voters next year on Election persuade public opinion in favor of marriage
Day, would make same sex-marriage legal in equality. On Tuesday, March 29, the nonprofit
the state.
made its biggest push to date, a statewide
But as that goal approaches, BRO has television ad campaign featuring straight, gay
doubts the ballot measure can win. Cam and lesbian couples talking about the impor
tance of marriage.
paign leaders say they are
on track, but their data “It’s not for Basic Rights
For the education cam
show they need to sway
Oregon alone to say ‘Okay, paign to be successful and
100,000 voters before the
lead to the ballot initiative,
measure can succeed at everybody— charge!’ Folks BRO needs resources. The
the polls. BRO wants to
organization is asking for
need to be engaged.
funding, volunteers and—
make a dent in that num
- J E A N A FR A Z Z IN I,
ber before it commits to
most importantly—for
BRO EXECUTIVE DIRECTOR
the goal by filing a pre
people who support mar
liminary ballot in August.
riage equality to talk about marriage with
The ballot campaign would be a heavy un others.
dertaking. It would cost millions of dollars
“It’s not for Basic Rights Oregon alone to
and be rife with political mudslinging and say ‘Okay, everybody—charge!”’ Frazzini says.
personal vitriol. Those who oppose marriage “Folks need to be engaged. They need to be
equality have promised to fight the measure, having conversations about marriage. They
and a loss would he devastating to gays and need to he stepping up to make the change in
lesbians across the nation.
the world that’s going to make it possible to
“Ibis isn’t the kind of issue where we could have a successful vote.”
afford to go to the ballot every year until we
BRO hopes to showcase these conversa
win,” says Jeana Frazzini, BRO’s executive di tions in its new ad campaign. In a new spot,
rector. “The costs for our community—in terms Shelly and Kristin Casteel, a Portland lesbian
of financial resources, the emotional toll, all of couple, sit side by side against a black back
it—are absolutely too great of a risk.”
drop. Soft music plays in the background.
Oregon is not the only state that could win
“We’ve been together for 10 years,” Shelly
marriage equality by 2012. New York, Rhode tells the camera.
Island, Maine, Maryland, Washington and
“Getting married is about making that
California could see same-sex marriage by special vow in front of family and friends to
then, according to the national group Freedom be together forever,” Kristin says, looking at
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