IQ JUStOUt
JUNE 1.2007
Electrolysis is More Than You Think
F or a C onfidential C onsultation C ontact :
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P ermanent H au R emoval
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Portland. OR 97205 • 503.227.6050
northwest
It’s a Treatment as
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Socketeer Realizes Dreams
Working Wonders
OfCtrofysU Eliminates In wan ted Hair - Permanently - With Unsurpassed Results
Besides conceptualizing and tracking down
The ability to accessorize is what separates us
sock-related innovations such as sexy sock garters
from the animals. And while glittery baubles and
and arm warmers, Natosi enjoys life by shooting
stylish scarves have been hogging the main stage
abstract photos, walking her pooches in her
through the decades, the era of socks has arrived.
Sellw<xxJ neighborhood and cooking comfort food.
And we’re not talking about tube socks.
Esquire
Motors, Inc.
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Complete Foreign
*****
>
503.226.6269
Sock Dreams, an online company conceptual
ized by Portlander Monique Natosi, will make quite
a splash at the Pride festival with oodles of styles,
n—ir % service
► Quality Services Guaranteed
• Serving Downtown
This is Natosi’s first time participating in Pride.
BUSCH'
Portland Since 1968
www.esQuiremotors.com
1853 SW Jefferson • Portland
She runs Sock Dreams with her
husband,
shipping
Available Services
• STATED INCOME
• 1 DAY APPROVAL
• CHALLENGED CREDIT OK
Don Williams
(503)680-4444
Where open minds
result in closed loans
Residential Property
Commercial Property
Business Card & Logo
Business Name
Yun Gee Folta
Feng Shui Graphic Design
Feng Shui Consultant
Workshop / Class
Creating (Balance,
Harmony and (Prosperity in 'Your
'Environment
U
master
Shawn Natosi, and identifies
her sexuality as “open minded.”
quickloans4u@comcast.net • www.mtglender.com
www.FengShuiCreation.com
Call for information 360-281-8908
or e-mail at FengSCreation@aol.com
If you thought
coming out was scary,
try not being ready
for retirement
back for another go at Portland’s Pride Festival.
business
in a major way for a newcomer
by donating $5,000 as a sponsor
watch
of the event. “The best part of
This is just one of 17 Pride
festivals and gay film festivals the
network is participating in this
year.
Another television addiction
is The Price Is Right (turn to Page
66 for clarification), which is
well known for that wild game of
having a successful business is being able to help
gravitational chance, “Plinko.” The HGTV
other people,” she said.
booth will host its version of “Plinko,” but it’s
The sock biz boomed for Natosi not long after
only a 6-foot-tall board. (Sorry, ladder lovers.)
opening in 2000. The dream stemmed from her dis
Players drop a chip from the top of the board, and
satisfaction with selection of socks available. Natosi
the chip lands in one of five spaces at the bottom—
is a sucker for over-the-knee socks that stay up, fit
each corresponding to different prizes: an HGTV
well and have hip colors and designs.
canvas hackpack, an HGTV water hottie holder or
As a buyer and manager for Trader Joe’s grocery
store for 12 years, Natosi became a whiz at finding
Feng Shui Creation
Home and Garden Television (HGTV), the
c ----------------------------------- 'J
what she wanted on the market.
^chance£^ndtng Inc.
Home and Garden on Display
very addictive bastion of home improvement, is
looks and patterns.
Natosi stepped up to Pride
• 100% LOANS
For more information visit www.s<x:kdreams.com.
an HGTV pen.
“The network has consistently supported the
LGBT community across the country doing 24
Natosi’s hunting expeditions for crazy socks—toe
events last year, 19 events in 2005 and 20 events in
socks, booties, fishnets and styles exclusively for
2004," said Tom Legan, president of Legan
men—changed dramatically when she connected
Promotions, the gay promotions agency for HGTV.
with a mill in the South in 2004 that began produc
“This is the third year HGTV is returning to
ing her unique designs. The DreaM Stockings series
Portland, and the response from attendees in previ
is exclusive to Sock Dreams, designed by Natosi with
ous years has been very positive!”
lots of input from her staff and customers.
The weekend after Portland Pride, HGTV will
The business model of operating an online-only
he at eight Pride festivals around the United States
store with the perk of free shipping is about to
promoting its breakout hit reality show Design Star.
expand. Natosi is hashing out details on a lease in
The second season premiere airs 10 p.m. July 22,
Southeast Portland and plans to open a tiny store
then the show continues at 9 p.m. Sundays. The
front in the fall in addition to her Web company.
winner of the competition gets his or her own show
Sock Dreams is also close to adding a private
labeled line boasting “the thickest, longest socks
on HGTV Last year’s winner, David Bromstad, is
openly gay and hosts HGTV’s Color Splash.
available anywhere outside of Japan, and they’ll he
made for us right here in the U.S.,” she said. This
PABA Represents at Pride
The Portland Area Business Association, the
Natosi is proud of another new addition to her
Rose City’s gay chamber of commerce, will have
company—health insurance. It was important to
a suite of booths at Portland Pride. On June 16 and
her to provide health insurance to her seven
17, you can visit the bwths of the following PABA
employees, some of whom are queer, with domestic
members: Corey Raster of Farmers Insurance with
partnership benefits. The insurance kicked in last
Stacey Mills of Affinity Realty and Matthew
month.
Clarke of UBS Financial Services; Ainsworth
DAVIS
Our group offers the LGBT community personalized
financial advice. We focus on complete wealth management.
And that’s more than just some fancy words. It means we
are dedicated to helping you realize your financial goals.
And as part of RBC Dain Rauscher, we have the resources to
back it up. We are dedicated to helping you achieve your
financial goals. Please give us a call.
addition is also slated for rhe fall.
Portland Office
805 S.W. Broadway Ave., Ste. 1800
Portland, OR 97205
RBC
Dain Rauscher
(503)223-7711
(800) 547-4006
MEMBER NYSE/SIPC
©Copyright 2007 RBC Dain Rauscher Inc. All rights reserved.
Monique Natosi of Sock Dreams is one of the homegrown sponsors of Portland Pride 2007.