APRIL 21. 2006
jUStOUt
outstanding
just askin,
Jeff Fisher Has Style
What issues close to your heart will you consider
when making decisions in the upcoming election?
eff Fisher, engineer of Creative
this sixth-generation Oregonian loves working from
Identities, is not afraid to toot his own
his international headquarters, located in the Arbor
horn; he knows that a little shameless
Lodge home<hat he shares with his partner of 16
self-promotion goes a long way.
years. “People are so into neighborhoods, and thatls
With more than 25 years of experience
why 1 love Portland,” said Fisher, whose neighbors
and approximately 450 regional, national and inter refer to him and his partner as “the boys.” Much of
national graphic design awards, Fisher’s promotional
their cooperative partnership is demonstrated in
tactics are generating international recognition,
their garden, where Fisher says his partner “does
catapulting his career into high gear. Featured in
things practical” and Fisher “makes things pretty.”
innumerable publications from Just Out to Fortune,
More than 80 publications feature Fisher’s logos,
his design firm LogoMotives is a local resource on
graphic designs and small-business marketing. His
graphic communications and corporate identity.
larger clients include local companies and organiza
According to his Web site, Fisher takes pride in
tions such as the Governor Hotel, state of Oregon,
“helping businesses and
Portland Trail Blazers and Seattle
organizations stay on
Seahawks.
track through creative,
Fisher has donated a consider
innovative, affordable
able amount of his time to local
and award-winning iden
organizations such as the late
tity design.” His tactics
Triangle Productions and Our
are detailed in his widely
House of Portland. He is also vol
circulated book The
unteering his creative mind to
Saw} Designer’s Guide to
North Portland United Methodist
Success, which actually
Church for its second annual
came about from Fishers
Pride celebration.
self-promotion.
Fisher enjoys being involved in
“It’s all about toot
the community. As for his work, he
ing,” says Fisher. “If 1
loves graphic communications
don’t toot my own horn,
because it’s “good to have some
no one else will.”
thing tangible to create for people.”
Although 80 percent
For more information visit
of Fisher’s work comes
www.jfisherlogomotives.com.
Jeff Fisher has racked up 450 awards
—Chelsia Rice ©
from outside Oregon,
for his design work.
M ason M unson
Drag star
G eorgette E ck
Outdoor femme
“Civil rights, the war
and environmental
concerns, especially
concerning global
warming and oil
dependence.”
“Funding for
education. Education
is so important for
kids to be able to
succeed,feel
confident and feel
like they have a
connection to the
community.”
A li C otterill
Student and filmmaker
D ave D ishman
Stevens Mortgage vice
president and
Metropolitan
Community Church of
Portland board
member
“Anything about
health care or any
attack against
abortion rights. 1 feel
like Oregon could be-
the first state to pass
universal health care
because we’ve been
the first to pass other
fringy things.”
“Taxes and schools.
Taxes are money out
of my pocket, and
schools because I
have no children so 1
watch from afar.”
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