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Sam Adams commemorates National Pride Month on une
C ampaign S eeks
to I ncrease HIV T esting
C ity H all
C elebrates P ride
new campaign that seeks to increase HIV
testing got under way last month in Mult
nomah County, according to public health offi
cials at the Oregon Department of Human
Services. “Test Because You Matter” promotes
HIV testing in groups that have high infection
rates and are hard to reach: men who have sex
with men, communities of color and injection
drug users.
“It’s critical that people at higher risk o f
H IV get tested so they know what their status
is,” state epidemiologist Mel Kohn said. “If
they learn they are infected, they can get
medical treatment and take steps to prevent
their partners from getting the disease. O n
the other hand, if they test negative, they no
longer have the stress of not knowing their
status, and they have a huge incentive to pro
tect themselves from getting infected.”
The campaign delivers its message in a
unique approach. Spanish and English materials
are placed in restrooms, changing rooms and
waiting areas because these are spaces where
people are alone, undistracted and susceptible to
public health messages, Kohn said.
Posters, brochures, wallet cards and an
educational video are being distributed in a
variety of outlets including bars, clubs, coffee
shops, retail stores, restaurants and health
care settings. Kohn said the project will
expand statewide during the next four years.
T h e campaign was developed by Educa
tional Message Services Inc., an Australian-
based social marketing agency. Focus groups
included people from diverse racial and e th
nic backgrounds.
Participants provided input on how to over
come barriers to HIV testing and helped shape
messages that are culturally relevant and sensi
tive to specific groups. The African American
Health C oalition, Cascade A ID S Project,
Multicultural HIV/AIDS Alliance of Oregon
and Multnomah County Health Department
* ity employees had the opportunity to
- spend their lunch hour June 26 brown-
bagging it while commemorating National
Pride M onth. Sam Adams, Mayor Vera Katz’s
chief of staff, played host to the Cultural C el
ebration Series event, which drew only a
handful of people.
Those who did attend were treated to music
by Lori Buckwalter of It’s Time, Oregon! and
presentations by Matthew Nelson of Equity
Foundation,. Marty Davis o f Just Out and Norm
Costa of Pride Northwest and the Sexual
Minorities Roundtable. T he Sexual Minority
Youth Recreation Center was represented by
Jacob Faeriesoul, and Multnomah County sent
over David Martinez from Commissioner Maria
Rojo de Steffey’s office.
The headliners, albeit unintentional, for the
get-together were Imperial Sovereign Rose
Court royalty Empress XLIV Poison Waters and
Emperor XXVIII Shelley. Waters celebrated,
and bemoaned, the fact that Portland is a city is
so rich in diversity that a fully attired drag queen
can walk through downtown and receive nary a
questioning glance.
A
C
O D O T E mployee
R eceives C omplaints
he head of the Oregon Department of
Transportation’s civil rights office received
dozens of complaints after mentioning Gay
Pride Month in a June diversity calendar dis
tributed to state employees. Amanda Vallejo,
who also serves as chairwoman of the Salem
Human Rights and Relations Advisory Com
mission, merely was passing on information
provided by U .S. Transportation Secretary
Norman Mineta about the annual celebration.
But then KXL-FM hatemonger Lars Larson
came into the picture. The conservative talk
show host gave out the e-mail addresses and tele
phone numbers of Vallejo and Patrick Cooney,
T
PHOTO BY
•
to the size and scope of his art gallery, drew
many people into the Pearl District.”
The parks wcxxlen boardwalk, lawn areas,
stone aquifer and colorful public art already
have made it a popular community gathering
place. It is located at Northwest 11 th Avenue
between Johnson and Kearney streets.
helped find participants for focus groups, sur
veys and media development workshops.
“Both the messages and the delivery of this
campaign were carefully designed to reach specif
ic audiences in ways they will respond to,” Kohn
said. “We want people to know their lives matter
and, if they are at risk of HIV, to get tested.”