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P ortland F irst in N ation
to C ancel D r . L aura
national outcry. A new program already
has been purchased for the same time period
next fall.
iting low viewership and significant
^advertiser resistance, KGW-TV has can
celed Dr. Laura, calling it a financial disaster.
A fter M illio ns of H it s ,
During its four-month run, the highly contro
versial daytime talk show regularly was pre W eb S ite S igns O ff
empted by paid programming, sometimes as
A ndy Thayer, StopDrLaura.com assistant
often as three times a week.
i i national protest organizer, told Just Out the
According to StopDrLaura.com spokes Web site ran out of money and is no longer
person Andy Thayer, Portland is the first available for viewing. “It happens when cam
paigns peak,” he says.
market in the country to cancel the show.
“This is what makes this hig news,” he says.
StopDrLaura.com, thought by many to be
Stations across Canada were the first to can the largest grassroots campaign of its kind,
cel the new talk show just weeks after it attracted mostly political neophytes, says
debuted. A Philadelphia VHF station later Thayer, who resides in Chicago. His hope is
dumped Dr. Laura but had it picked up by a that the thousands of people who participat
UHF station, Thayer says.
ed will continue to get involved in other
“This could be the first step in a rush by political efforts around the country. Thayer
other stations to the exit,” he says. “No one
thinks most gains in the gay and lesbian
wanted to be the first one to buck such a huge community are made as a direct result of what
content provider as Paramount/Viacom, so it he refers to as “street action,” or grassroots
campaigning.
took some courage to be the first one to...open
the floodgates.”
The site went offline the week of Jan. 8.
Stations all over the country moved the
Despite that, individuals will continue to moni
show from daytime to overnight timeslots,
tor and protest the Dr. Laura television talk
following the lead of several CBS-owned sta show in cities across the country, he says. “This
tions in large cities. Thayer says media
campaign has been a great success.”
experts involved in the vast StopDrLaura
.com cybercampaign thought stations were
hesitant to cancel the show completely
B uckw alter R eceives
because of the power Paramount Television
has in the industry as one of the largest pro C ommendation from K atz
viders of syndicated shows.
rans activist Lori Buckwalter was presented
He hopes other stations will follow Port
with the Mayor’s Human Rights Award on
land’s lead and is guessing they will. “They are Jan. 15 at Jefferson High School. The ceremony
losing bucket loads of
money in this. There is no
way they can make money
in that timeslot.”
Dr. Laura will continue
to be produced by Para
mount Television, accord
ing to KGW program direc
tor Brenda Buratti, but
only through the rest of the
season. Broadcasting the
show during late night
wasn’t an option for the
station, she says, because of
commitments to N B C pro
gramming for all but 30
minutes of the schedule.
Dr. Laura is an hour-long
show.
KGW will continue to
pay a hefty licensing fee for
the program and will run
paid programming during
the 1 p.m. timeslot to re
cover some revenue, ac
cording to Buratti. She told
Just Out last September
when Dr. Laura debuted
that the show would run for
two years, as long as it
stayed in production, re- 1
gardless of the ratings.
|
Although the contract 1
with Paramount doesn’t “
have language allowing the o
cancellation, KGW decid
ed to do it anyway. Buratti Lori Buckwalter proudly displays the Mayor’s Human Rights Award
says the station is taking
some legal risk by completely removing the
was part of the 2001 Metropolitan Human
show from its schedule.
Rights Center Awards, handed out in conjunc
The program has been in the spotlight since
tion with the celebration of the Rev. Martin
its inception. Dr. Laura Schlessinger, one of the
Luther King Jr.’s birthday.
country’s most popular radio talk show hosts, has
Buckwalter, a transsexual, has been a
been targeted for more than a year because of strong advocate for the civil rights of sexual
her homophobic statements.
minorities, especially transgendered people.
More than 100 advertisers withdrew their She has served as executive director of the
support of her talk show in response to the gender rights advocacy organization It’s Time,
T