just out ▼ octobor 0 . I M S ▼ 21
Demographically
speaking
G ender
Respondents to the Just Out Reader’s Survey
were 42 percent men, 54 percent women and 4
percent people who did not identify a gender. This
makes our readership unique in the nation as far as
the gay and lesbian press goes. According to a
study of the queer press in the United States
conducted by Mulryan/Nash, an advertising and
marketing firm, the gay press is generally skewed
to a male readership. Nationally, the average is 73
percent male to 27 percent female.
Respondents to the
Just Out Reader's Survey
were 42 percent men,
54 percent women and
4 percent people
who did not identify
a gender.
This makes our
readership unique in the
nation as fa r as the gay and
lesbian press goes.
Part 2 o f the ju s t o u t Reader's Surrey gives some
perspective on the readers themselves
S e x u a l O r ie n t a t io n
More people identified as lesbian— 46 per
cent. Forty-one percent identified as gay, 9 per
cent as bisexual, 3 percent as heterosexual, and l
percent as transgender.
Eating out
| The majority of respondents were between the ages of
| 30 and 50. When broken down by gender, there were
Just Out readers go to restaurants more often than
is the national average. Thirty-two percent of the
men who responded said they dine out more than
twice a week, and 2 1 percent of the women do.
25°/.
1
R egu lar J O readers ?
Overall, 67 percent of the respondents said
they read every issue of Just Out. A few more
women read every issue— 72 percent— while 68
percent of the men do. Forty percent of men and
women share their paper with two or more friends.
H ouseholds
The average Just Out reader cohabitâtes— 45
percent live with another person and 19 percent
live with two or more others, while 36 percent live
alone.
When considered by gender, quite a gap ap
pears. Forty-six percent of the men live alone,
compared to 28 percent of the women, and more
lesbians had three or more people per house
hold— 24 percent—compared to 14 percent of the
men.
Respondents were pretty evenly split between
being homeowners or renters— 48 percent nest in
their own home, while 49 percent feather a rented
nest.
1
One of the compelling reasons to conduct the Just Out Reader's
Survey was to find out who you are. so we can make changes and
cover issues that are pertinent to your lives.
Last issue we shared what readers thought about Just Out
editorially. This issue we share reader demographics.
«h
Where we work
E m ploym ent
The majority of Just
Out readers are
employed— 84
percent— 11 percent are
unemployed, 2 percent
are retired and 3
percent did not answer
the question.
Just Out readers are
employed in a wide range
of occupations. The
majority are professionals
or in management—
38 percent.
Professional/managerial
Sales
Teacher or professor
Health care
Service and technical
Other
e. .
38%
8%
8%
18%
18%
19%
y '■
P o l it ic s
Just Out readers are a politically conscious
group of people. Ninety-one percent said they
were registered to vote, and 89 percent of those
people voted in the last election. Overall, 81
percent of the respondents take Just O ut’s politi
cal endorsements into account when casting their
vote.
Here the gender gap showed itself again.
Ninety-five percent of the women who responded
are registered to vote and voted in the last elec
tion. While 93 percent of the men were registered,
surprisingly, only 88 percent voted in the last
election. Somewhat more women— 87 percent—
took Just O ut’s endorsements into account, while
79 percent o f the men did.
Continued on page 23
F in a n c ia l
How much education?
Just Out readers are well
educated, with the
majority having received
a bachelor’s degree— 36
percent. That is twice the
national average of 18
percent.
Household income
Some high school
1%
High school graduate 5%
Some collego
21%
Two-yoar college
11%
38%
Bachelor’s degree
28%
Master’s degree
6%
L
35%
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