New AIDS ad campaign is a real
stinker
Church leaders believe the growing
popularity of their offshoot lies in the
“ assurances it provides its members —
assurances that pornography is wrong, that
hey may have spent a jillion bucks and
abortion is wrong, that we don’t have to live
they may have consulted every group in
town, but the Turtledove Clemens ad agency with bookstores, that we can do something
about homosexuality."
did a lousy job on its new advertising series
Scares me.
for the Oregon State Health Division.
One particularly ridiculous newspaper ad
features cameo portraits of American Indians
T
New gang doesn't deal in crack
— just hatred
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• . . Between the L in es. . .
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just standing around looking native The tag
line reads: YOU CAN SAVE A NATION
FROM AIDS. That ad about sums up the
entire campaign in that it targets an individual
group instead of individual behavior. And it
should be noted that this particular group,
native Americans, has contracted only two
known cases of AIDS in Oregon at last report.
Other ads in the series have about the same
punch. One shows a teenage Caucasian girl
with a paper bag over her head and the really
hard-hitting caption, “ IF YOU THINK ZITS
ARE THE PITS, IMAGINE GETTING
AIDS.” And the last one I saw depicted a
macho white guy with a football and the
confusing line, “ YOU AREN’T TOUGH
ENOUGH FOR AIDS."
All ads are signed by “ People United
Against AIDS" and finish up with tiny, tiny
reminders such as “ don’t have sex," “ don’t
shoot," “ bleach works between users," and
“ call for more information." Condoms do not
even get a mention, even though health
experts all agree they are our best defense
against the disease if one continues having
sex.
The real blame cannot be laid entirely on
the ad shop that put these ineffective ads
together. The blame goes to newspaper editors
and publishers who seem to have bags over
their own heads, most notably, those at the
Oregonian. Well, these ads should put their
fears to rest.
Church thinks it can “ alter”
homosexuality
f the seven U.S. Presbyterian churches,
the rising star is the highly
decentralized Presbyterian Church of
America. The 15-year-old denomination’s
membership, now at 200,000, is growing 5.7
percent a year.
This offshoot group is shunning what it
believes to be a growing doctrinal and
political liberalization of their denomination
— including attitudes on sexuality.
The church also has clear notions of what is
right and wrong. Seminary students, for
example, have been arrested at anti-abortion
demonstrations. And homosexuality is not
regarded as something members should come
to terms with, but as something to be altered
through counseling.
O
ou’ve read plenty about the Bloods and
Crips Now read about Portland’s
newest gang, the Blackjacks.
This gang doesn’t hang around Northeast
Portland running crack houses and taking pot
shots at rivals in schoolyards. The Blackjacks
(an obvious take-off on street lingo for "jack ”
rollers) hang around the Stark Street
neighborhood taunting gays on the bar strip
after dark. They don’t stand on the street
comer chanting rap songs; they stand in the
middle of the sidewalk and shout “ faggot!" at
single males who cross their paths.
Since the Blackjacks aren't dealing with a
full deck, it’s advisable to give this group of
three to five young men all the sidewalk it
needs to vent hatred at fellow minorities.
uses th e Träger a p p ro a c h $m
to BODY WORK
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The prom we never had
emember Aaron Fricke?
He was the gay teenager who sued his
high school back in 1980 for the right to bring
a male date to a prom. Well, nine years later,
some gay students at the University of Illinois
put on their own spring prom — most
admitted being forced to bring "straight"
dates to their high school affairs or staying
home alone.
The lllini gays said there was no place for
them at the school to socialize and to openly
express their affection, such as dancing or
holding hands like everyone else.
But many people at the dance still felt
harassed. Local television stations sent
camera crews to cover the event, the campus
newspaper quoted a Republican student leader
as saying the alternative prom was “ foolish,"
and a few apparently heterosexual students
showed up outside the dance to heckle.
Some things never change.
R
This time the name was familiar
he fellow in the dark jacket moved
slowly through the bar, pen in one hand,
sympathy card in the other, asking each and
ever\ one if the deceased was a friend and if
so, “ Would you please sign the c ard >" He
was in his forties, a little stoop shouldered and
sad looking — a little more so under the
circumstances. He had lost a friend.
This time, though, the name was a familiar
one.
Dude was one of those guys you couldn’t
help liking. He wasn’t handsome or rich. He
was just an average Joe who liked his beer and
a few good jokes after putting in his eight
hours. Those qualities are what endeared him
to his partner of eight years. And not
surprisingly. Dude and Richard were together
when AIDS won a short battle for Dude’s life
several weeks ago.
We’ll not forget those warm summer nights
down at the Grand Oasis, those crazy
evenings with Mama Bernice, and those wild
Saturdays at Dahl & Penne’s.
^
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