B Y
Between the lines
HAL JONES AUTOMOTIVE
Tender touches. Scott Madsen too young for Bo?
Hippocratic Oath amended.
JOY ENTERPRISES
J
A C K
R I L E Y
Tender touches and tough punches
Turtledove Clemens, Inc. (TCI), a Portland
advertising agency working on the state’s $1
million AIDS educational campaign, is sche
duled to finish its second TV spot by Oct. 5th.
The ad, titled “ Tender Touches,” features a
close-up of a man’s hand on a sheet with a
woman’s hand sliding down his arm, osten-
sibyly caressing him.
While a voice-over describes the dangers of
having sex with more than one person, the cam
era reveals the man’s hand is that of a dead
AIDS patient, while the woman’s hand is that of
a medical examiner. The ad ends with the line,
‘AIDS, the killer, protect yourself.”
TCI is working with another Portland agency,
Pihas, Schmidt, Westerdahl Co., to produce
other AIDS materials including radio spots,
print, billboard and transit advertising. None of
that advertising is directly aimed at the state’s
gay population and is the center of growing
controversy among gay groups.
Recent research at the University of Mississippi
purports medical doctors tend to stigmatize
AIDS patients and patients with gay lifestyles.
A questionnaire study of randomly selected
physicians in Phoenix. Memphis and Colum
bus, Ohio assessed their attitudes toward two
mythical patients — both college age athletic
males; one with AIDS, the other with leukemia.
The Washington Post reported that the
doctors believed the AIDS patient was “ more
responsible for his illness and deserving of what
happened to him.”
Equally interesting, the study found the
doctors also less likely to renew the AIDS pa
tient’s lease if he were a tenant, less willing to
continue a friendship and less willing to allow
children to visit him.
And, researchers reported, the same doctors
were even less willing to engage in conversation
with the AIDS patient than the Leukemia
patient. They concluded that “ the strength and
consistency of the stigmatization was dis
quieting.”
Whatever happened to . . .
Looking for a few bad men
Remember Scott Madsen, the genetically
perfect Soloflex model who pumped a locally
bodybuilding machine into national fame
while attracting pin-up status in San Francisco’s
gay bars?
Well, 20-year-old Scott was pronounced too
young to star opposite Bo Derek in Hollywood,
and New York ad agency heads found his 5’8”
frame adorable, but too short.
He told Oregon Magazine that he got a work
out while job hunting recently back East. “ I had
faggots chasing me around the room,”
Madsen related.
While waiting to grow up (Bo likes 30-year-
old types), Scott reportedly can be found work
ing up a sweat at the Cornell Court Club near
Beaverton.
There are 7.250 men in the French Foreign
Legion, and while it has plenty of applicants,
the Legion is always looking for recruits who fit
its mold.
Regimental Commander Col. Pierre-Jean
Seignez claims, “ It’s much better for an 18-
year-old to spend five years with us than a year
in jail. . . because if he goes to jail he comes out
a homosexual .”
The all-male force, founded in 1831, hasn’t
seen real action (on the battleground, that is) in
more than 25 years. Reuters News Service re
ports top Legion officers claim new recruits join
to leave something behind — a woman, unem
ployment, or some other problem.
Perhaps another man?
•
The next insurance crisis?
Pete Suriano is associate manager in Oregon of
Great-West Life Assurance Company. And as
such, he assures us that the AIDS crisis is very
much on his mind.
He told Oregon Business magazine this
month that a worst-case scenario would find 10
percent of the US population infected with the
deadly virus, or 24 million Americans.
“ Since the great bulk of AIDS cases occurs
in the 20 to 49 age group, I wonder who will be
left to operate the country and pay the (insur
ance and disability) premiums if this scenario
comes true?” But Suriano remains optimistic
amid reports the disease rate is starting to slow
down.
And speaking of insurance . . .
Washington State Sen. Phil Talmadge,
D-Seattle, says the state is not going far enough
to combat AIDS and to protect the privacy of
both gays and the general public.
Talmadge is calling for the state to force
insurance companies to show some restraint.
Included: force insurance companies to state
their motives before requiring prospective
customers to undergo blood tests; restrict health
insurers from denying insurance to prospective
customers who test positive for the AIDS anti
body; and restrict insurance company access to
certain medical records.
Gov. Booth Gardner launched a 14-member
task force effort to combat AIDS last June when
state officials reported 486 active cases
throughout the state.
Aw, a
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Hippocratic Oath . . . and a
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