VOL. IL
JACKSONVILLE, JACKSCN COINTV, (RECON
MARCH 6.
NO. 41.
1909
JACK ON COUNTV
TALKS ON ADVERTISING
I.
By ISenry Herbert Huff
COPYRIGHT. 1900. BY AMERICAN PRESS ASSOCIATION
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“Hello, Mr. Business Man! And how is trade
“Improving.”
“I’m glad to hear it. Oh, we’ll have things moving nicely
pretty soon. Everybody’s optimistic down our way. Got nearly
an hour vet in town—want to catch that 4:29 out of here. If
you’re not busy, sit down a few minutes and let’s talk things over.
Mail order houses bothering any ?”
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“Yes; they’re cutting quite a hole in our trade. Thought that
dull spell would fix them, but it didn
’t here in our town,
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believed they were getting so much business till I was shown tho
pile of goods from them that arrived on this morning’s freight.
Some of our best people buying there too. Really I cannot un­
derstand why any one should send away and wait several weeks
for goods ho can buy just as cheaply right hero in town.”
“Got any soap clubs here ?”
“Yes; there arc several, and it does beat all how those premi­
ums take. Looks as though one was getting something for noth­
ing, but he pays for all Of it. I can sell the whole assortment for
half their list price and premiums. Buy them separate and get
what you want. Each of these clubs takes from $100 to $300
worth of business from our town every year.
And then there s Near City—only twelve miles away, and the
fare is 60 cents. Many of out people go there to buy clothing, mil­
linery and the like. Often they pay more than in their home
town. We merchants had been charging up the bulk of our lost
trade to the mail order houses, but found upon investigation that
a large part is going to Near City instead. With our trade leaking
out in eveiy conceivable way it seems up to us to take what’s left.”
“D° you have any trouble with ‘leftover’ goods?”
es; we lose a lot that way. In summer business goes on
a vacation. Most days of the week are pretty slow, too, except Sat­
urday, and that’s hustle, hustle, hustle, all day long. I wish we
might shift some of this day’s business to the others.”
“Mr. Business Man, I’ve a solution to all of your problems. I
can tell you what will hold your trade at home, what will move your
slow sellers and remainders, what will make business for you in the
dull seasons, what will sell the new and better goods. It’s no com­
plicated mystery or trick of magic—just plain ADVERTISING.
“I know you’ll say you’ve tried it without success or that a com­
petitor failed to make it pay or something else, but it resolves itself
into this—if you advertise RIGHT, it will PAY you; if you do so in
the WRONG way, it will FAIL. Advertising is no child’s play—it’s
a science. A person of average ability can write good copy.
“And now 1 must be going, but I’ll be back next week and every
week for several months, and I intend to have a little chat with
you each time. I shall first show you how advertising will SOLVE
your problems, and then I’m going to tell you how to advertise
SUCCESSFULLY.”
SOMETHING AEOUT
BOOSTERS BOOST
TYPEWRITERS
Thur day af .err ojn a large deleg'-
Why do so many people pay $109.00
tioa of Crater Lake road enthusiasts for a typewriter when they can
from all parts of the county was in one just as good for about $50.00?
Jacksonville for the purpose of induc­
We are agents for the GRADY
ing the county court to appropriate j BUILT TYPEWRITERS and can
$5‘,000 for the Crater Lake road. nish our customers with almost
Two passenger coaches were packed machine they waut. These are not
with people.
I second-hand machines but re-built.
Judge Neil spoke in favor of the | Webster defines the word “rebuilt” —
road but Commissioners Patterson and I “to build again”—and “repaired” as
Owens would not say anything more . “mended”.
These machines are sent to the
than the people would know how they
Grady factory and every movable part
stood tomorrow.
The court did not take any action in is taken off and sold as junk, including
the rpatter at this meeting but will i the type bars. All bearings are re­
I call a special meeting in the near future placed with new, the machine is re­
and determine on what course to pur- enameled and re-nickled and few of
' sue. They want to see a copy of the the most expert can detect the differ­
ence. Many of the rebuilt machines
j bill passed by the legislature.
are equipped with the latest improve­
From all appearances Jackson county ments and are guaranteed to do first-
is united in one great family for the class work.
: purpose of spreading the great resour­ Go over these prices and see whether
ces of the county throughout the east- you can do better. Remington, models
j ern states. The building of the Crater 6 and 7, price $48 to $60. No. 2 Rem­
Lake road will mean that $1,000,000 ington, $30. Each No. 2 Remington is
i will be spent in Southern Oregon.
equipped with two color ribbon per­
The matter of appropriating $50,000 mitting you to write in two colors.
is a delicate matter because the roads Smith Premier, No. 1, $35; No. 2, $45
of the county are in a bad condition to $60. Oliver No. 3, $50. Underwood
and need this sum to put them in pass­ No. 1 and 2, $55 to $75. We have the
able condition. This tact is what the Monarch, Fox, Fox Visible, Densmore,
commissioners have in mind, although Fay Sholes, New Century, Blickens-
the representative taxpayers of the derfer. The machines range in price
county went before the county court from $20 to $75, just as good as new
Thursday and pleaded for the appro­ with a better guarantee.
priation.
Take one on three months trial and
Mr. Hammersley of Gold Hill said if not satisfactory all we ask is a
that a mass meeting was held in Gold small monthly rental for the use of the
Hill opera house a few days ago where machine which will be applied cn any
taxpayers from Woodville; Rock Point other machine you may select.
Bring out the dignity of your busi­
and Sams Valley were present, and
they heartily approved of the appro­ ness by using a typewriter, it is the
modern way. How many letters do
priation.
Ashland was well represented a d you receive from a business house not
the delegation from the Southern written on a typewriter? If you re­
Metropolis spoke in favor of the ap­ ceive a letter from your wholesaler
propriation. C. B. Watson, who written in long hand the thought
wrote the first published account of strikes you that he is not progressive
j the lake was a very enthusiastic speak­ and unsafe to deal with. That his
goods are of an inferior grade and his
er.
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price may be too high. If he does
B. F. Mulkey brought out many good
not use a typewriter he is not modern
points in favor of the appropriation.
and his goods must evidently be out of
Will Steel told the commissioners
date.
what the appropriation would mean to
the individual
taxpayers,
which
amonnted to only a few cents on an THREE CEREALS
assessment of $1000. Mr. Steel will
j be invited to attend the next meeting
SETS NEW RECORDS
of the commissioners which will be
called for sometime next week.
The entire delegation wore badges
New high records for the season
with the words “Crater Lake” printed were established by wheat, corn and
conspicuously on them.
oats on the Board of Trade Wednesday.
After the meeting a booster stepped May wheat, the supply of which is
forward and tied a Crater Lake badge concentrated in the hands of a pro­
on Commissioners Owens and Patter- minent trader, led the advance, by
touching $1.1914, which is within half
a cent of the price predicted by the
speculator mentioned some months ago
and only two cents under the highest
price of the Gates’ campaign four
years ago. July wheat sold at $1.07,
and the advance in the latter delivery
was based on damage reports from the
principal Winter wheat states, expert
gossip having it that July would prove
to be an “old crop” month, that is a
month in which delivery on contracts
would have to be made from the pre­
This is one of
vious harvest. The record-breaking
the numerous
rise in corn and oats was due to sym­
pathy with wheat. May corn sold at
spring styles we
67 3-4 and May oats at 56J4.
are showing
We have a fine
line of samples
in the new and
popuiar shades
All our suits are
guaranteed all
wool and we
guarantee a per
feet fit
We guarantee
the price to be
right too. What
more could you
ask for?
ULRICH 3R0ThERS, Leading Merchants
ri ru i
Interest Centered on ' arshal ond Street
Coinmissioner“-Eiectson wery Quiet-
53 Ballots Cast in Morning and 110 in
Afternoon- Many Voters Out of Lown.
Tuesday was a great day for the progressive's. Although there was no
electioneering or card distributing the citizens ticket was elected to the man.
The fight was keenest for marshal while the street commissioner was a close
second. At noon there was only 53 ballots cast but early in the afternoon the
voters lined up and at three o'clock 163 voters had east their ballots.
The incoming board will labor hard for the welfare of the city and will,
no doubt, improve the streets and install a water system, because a greater
Jacksonville is what the citizens voted for. The voters will stand back of all
improvements because they have come to realize the importance of better
streets and a water system.
For trustees Emil Britt received the lowest vote on the citizens ticket and
Dr. T. T. Shaw received the largest vote.
The following is a correct list of the vote:
F or T rustees —Emil Britt, 93; T. T. Shaw, 134; Geo. L. Davis, 129; Fred
Fick,
113; Chas. Dunford, 120; W. C. Kitto, 82.
J.
F or R ecorder - Henry G. Dox, 113.
F or T reasurer —Jas. M. Cronemiller, 113.
F or M arshal —John H. Huffer, 9.1; Frank Rountree, 62; W. E. Finney, 8.
F or S treet C ommissioner B. E. Haney, 88; Sam Walsh, 67.
HARRINGTON
RELEASED
from amendments increasing the sal­
aries of the Vice-President, Speaker of
the House and Federal Judges.
John Harrington was released
Monday afternoon by Judge llanna
after a hearing before him on a habeas
corpus proceeding, which had been
previously denied by the court. The
Supreme Court reversed this ruling
and ordered the lower court to de­
termine whether the county court
had jurisdiction in the matter to
justify its commitment of Harrington
for contempt of court for a refusal to
turn over certain personal property
as ordered by the court.
Just what steps will be taken by
the attorneys for Mrs. Snyder is not
known at this time. The case arose
over the demand of the Victor Snyder
estate for a half interest in the pro­
ceeds of the office saloon, conducted
by Mr. Ha. rington, on the ground that
Snyder had been a partner in the
business. Snyder claimed to have pur­
chased the half interest of a man who
had been given an interest in the pro­
fits of the saloon in payment for his
services as bartender, according to
the defendant’s side of the controver­
sy.
The lower court decided in favor
of the Snyder estate, and order was
made to turn the saloon property
over to Mrs. Snyder, the administra­
trix of the estate. Upon his refusal
to do so, Harrington was placed in jail
for contempt of court.
SPECIAL SESSION
OF COUNTY COURT
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The county court will convene next
next Tuesday at I o’clock P. M. for
:he purpose of considering the Crater
Lake appropriation. The court did
not like to take any action in the mat­
ter until they had seen a copy of the
bill passed at the legislature and had
matter,
time to reflect on the
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If anyone has a i kick to make let
them be present at this meeting so
that the court will I know what action
to take, Don’t kick after the money
has been appropriated.
TAXES COMING
IN SLOW NOW
Out of $323,000 to be collected in
taxes only $55,000 have beer, collected
Three per cent discount is allowed on
taxes until March 15.
HIDDEN DANGER
Nature Gives Timely Warning That
No Jacksonville Citizen
Can Afford to Ignore
DANGER SIGNAL NO. I comes
from the kidney secretions. They will
TAFT DEVOTES
warn you when the kidneys are sick.
DAY 10 CALLERS Well kidneys excrete a clear, amber
fluid. Sick kidneys send out a thin,
BENSON IS
pale and foamy, or a thick, red ill­
The last day of President-elect
GOVERNOR NOW Taft’s private citizchship, he devoted smelling urine, full of sediment and
irregular of passage.
to those who might wish to call on him
DANGER SIGNAL NO. 2 comes
Secretary of State Frank W. Benson at the Boardman residence. The call­ from the back. Back pains, dull and
took the oath as governor of the State ers began arriving early. Mr. Taft heavy, or sharp and acute, tell you of
of Oregon, Monday at 10 o’clock, suc­ was in his usual happy mood and listen­ sick kidneys and warn you of the ap­
ceeding George E. Chamberlain, who ed to “political situations,” to sug­ proach of dropsy, diabetes and
tendered his resignation on Saturday, gestions for appointments and to in­ Bright’s disease. Doan’s Kidney Pills
effective on Sunday at midnight. numerable projections ot ideas from cure sick kidneys and cure them per­
Chamberlain started for Washington various persons.
manently.
to take the oath of office as United I President and Mrs. Roosevelt Wed-
Mrs. Leda Powell, living at 250 Ash­
States senator and expects to reach [ nesday entertained Mr. and Mrs. Tait land St., Ashland, Ore., says: “I am
the national capitol in time to assume at dinner and invited their guests to so grateful for the great relief 1 have
the functions of his office on March remain as house guests for the night. received from Duan’s Kidney Pills
This invitation has been accepted, and that I gladly recommend them. I suf­
5th.
It is stated that Governor Benson tomorrow Mr. Taft will begin the im­ fered from severe pains in my back,
has as yet reached no decision as to portant events of the day which at headaches and was in a generally run
the calling of an extra session of the noon will make him master of the Ex­ down condition. I was told to try
legislature to rectify errors in impor­ ecutive mansion for the next four Doan’s Kidney Pills and decided to do
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tant appropriation bills for the asylum years.
so. I fell m . a better fioin the first,
and other institutions at the recent
and almost before 1 knew it 1 was free
session. C. N..McArthur has assumed I TAFT’S SALARY
from the trouble. I have not had any
the duties of private secretary t j Gov i
aaa i
i pain sin«-.'an an <-.u. amtiously re-
ernor Benson.
$75,000 A YEAR
, -P
. - a re­
medy that ai ts up to its representa­
The salary of President Taft will be tion s.”
DISTRICT ATTORNEY
$75,000 a year according to an agree­ Plenty more | roof ike this from
FOR CONGRES? ment reached Wednesday by the con­ Jacksonville pi ipie. Call at The City
ferees on the legislative, executive Drug Store and ask what customers
and
judicial appropriation bill. In th. : report.
District Atto-rey B. F. Mulkey is
For Bah l.-i all Dealers. Price 50
sundry
civil bill there is an amendment
i being talked of an a possible' candidate
cents. Fi>..ter-.Miii.urn ( ■., Buffalo,
I for the office of congressman in the- I giving the President $25,000 for travel­
ing expenses and if this is agreed to, New York, Hole Agents fur the Unit­
j first congressional district.
Congressman Hawley is making a i the annual compensation of the Presi­ ed States.
Remember the name- Doan’«- and
poor showing which fact no one will j dent will be $100,000. The Senate con­
ferees on the legislative bill receded take no other.
I deny.