Friday, April 8, 2022 CapitalPress.com Crosby Hops: Five generations of farmers By ALIYA HALL For the Capital Press WOODBURN, Ore. — Blake Crosby is a fi fth-gen- eration farmer at Crosby Hops, where he’s carrying on the family tradition and taking the company in new directions. “From a young age, I saw this potential in the family business and felt the same spirit in the craft brewing industry, which made the decision easy to go all-in on building the next gen- eration of Crosby Hops,” he said. Crosby Hops is a verti- cally integrated hop grower, processor and merchant in Woodburn, Ore., with 600 acres. The business also formed the TopWire Hop Project, a beer garden on their property that features a tap list of collaborations brewed by Crosby Hops customers. Crosby Hops started in the early 1900s when Albert Crosby planted the fi rst hops. Since then, the Crosbys have continued to embrace modernization and innovation. In 2012, Blake Crosby saw a new direction for the business. “The needs of craft brew- ers have changed dramati- Blake Crosby is the fi fth generation to operate Crosby Hops. In 2012, he had a vision to move away from the highly commoditized hop business with a hyper-focus on specialized hops processed on site. cally over the last 10 years,” he said. “I had a vision that included building a Crosby brand and direct sales rela- tionships with craft brew- ers instead of traditional hop dealers.” This investment also included the hop pellet pro- cessing facility, which pro- duces Type 90 hop pellets. “With fl avor and aroma hops from the Pacifi c North- west specifi cally becom- ing the centerpiece of beers around the world, the focus on hop quality is more important than ever,” Crosby said. The challenge now, he added, is how to grow and process hops to meet the ever-changing demand. As a business that grows, processes and sells hops, Crosby Hops has a stream- lined operation. They use a unique cooling and oxy- gen limit process — diff er- ent from the typical process. It progressively chills their hops during the most crit- ical steps of the pelleting process. Crosby Hops were also early adopters of the soft pellet technology, which uses less pressure at the die when pellets are formed. Sustainability is also an important part of the busi- ness. In 2016, Crosby Hops was the fi rst supplier in the craft beer industry to attain the Certifi ed B Corp. sta- tus, which means “we bal- ance profi t with purpose to be a force for good,” Crosby said. STORAGE & APPLICATION SOLUTIONS Check out the NEW Self-Propelled Sprayers! WE DELIVER ANYWHERE! See our full inventory at jtisupply.com S234272-1 31989 Cinema Way, Tangent, OR From Hwy 34, go north on HWY 99E for a half mile. Turn west on Cinema Way 541-928-2937 • 1 541-928-2937 • 1-800-982-1099 13