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CapitalPress.com
Friday, December 31, 2021
Kubota Tractor Co. representatives look forward to in-person show
By BRENNA WIEGAND
For the Capital Press
Kubota dealers are look-
ing forward to getting back
to an in-person Northwest
Ag Show this year.
“We have been happy
with the attendance of the
other shows and fairs we’ve
participated in so far this year
and we’re really looking for-
ward to seeing our custom-
ers face-to-face again,” said
Brad Wilcox, Kubota Trac-
tor Company’s regional sales
manager for 21 dealerships
across Oregon and South-
west Washington. “As ever,
our goals for such shows
include educating attendees
on new farm practices and
showing off the latest and
greatest equipment, and that
works better when they can
SEE YOU
AT THE SHOW
Kubota Tractor Co. is a
Major Sponsor of the
2022 Northwest Ag
Show. Find them at
Booth 615.
A Kubota L-3901 tractor armed with pallet forks and
backhoe makes short work of moving hay. Kubota’s
L-Series tractors combine performance, durability and
comfort with rounded contours to improve visibility.
sit in the seat, ask questions
and grow attached to the
equipment.”
The first Kubota trac-
tor introduced in the U.S. in
1969 was an overnight suc-
cess, filling a product void
for a sub-compact tractor.
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Kubota’s popular BX23S sub-compact diesel tractor
takes the labor out of a new water line. No longer than
a standard garden tractor, BX Series tractors slip easily
between trees and other tight places.
Today, Kubota offers prod-
ucts in a wide variety of seg-
ments, with ag equipment
representing about 60% of
sales.
Over the past four
decades, Kubota Tractor
Company has continued
to expand its product line.
Today, Kubota is a leading
U.S. marketer and distrib-
utor of Kubota-engineered
and -manufactured machin-
ery and equipment.
“Kubota is one of the
few companies left that will
design, engineer, manufac-
ture and distribute the prod-
uct,” Wilcox said. “With
very few exceptions, we do
not farm out tractors to be
made by somebody else and
branded for us.
“That’s something very
few companies in this indus-
try can say,” Wilcox said. “If
something happens down the
road, we’re not pointing fin-
gers at somebody else; we
are responsible for that prod-
uct for years to come.”
With the company ship-
ping more tractors than ever,
that demand has resulted in
many dealership lots looking
pretty empty.
“Our actual sales have
increased by double dig-
its per year for the last two
years and we’re asking our
customers to be patient as to
delivery dates as the demand
stays sky high,” Wilcox said.
Despite inflation and the
rising price of fuel, milk,
eggs and other commodi-
ties over the last 18 months,
tractor prices have been an
exception to the rule.
“While there has only
been a minor increase in the
cost of new equipment, the
value of used equipment
has increased sizably, which
makes it a very good time to
trade up,” Wilcox said.
The dramatic increase
in building has put excavat-
ing equipment in particularly
high demand. On the com-
mercial ag side, rising labor
costs are spurring farmers to
employ the use of tractors and
other machinery wherever
possible.
Kubota’s website offers a
“Build My Kubota” feature
where customers can spec
out a Kubota product, get a
base price and use the docu-
ment to seek out competitive
quotes and make informed
decisions.
“It is a very handy tool that
allows consumers to do some
shopping and see some differ-
ent options and base prices,”
Wilcox said. “For nearly 40
years, we have also provided
customers with a wide range
of financing options, enabling
Kubota dealers to tailor a vari-
ety of finance and lease pro-
grams to meet specific cus-
tomer requirements.”
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