6 CapitalPress.com Friday, March 5, 2021 Top turfgrass breeder combines art, science By BRENNA WIEGAND For the Capital Press Crystal Rose-Fricker examines the roots of a Kentucky Bluegrass in a salt study trial. Their Seeded Paspalum Pure Dynasty can be irrigated with ocean water and is widely used in the Middle East. ent traits, and drought tolerance is one of the exciting ones,” she said. “We have varieties that give all the benefits of grass using less water.” Pure Seed’s Seeded Paspalum Pure Dynasty can be irrigated with ocean water and is widely used in the Middle East. Pure Seed also has a grass seed coating program that coats the grass seed in a water-absorbent polymer to increase germination while requiring less water. COVID-19 has the company scrambling to meet demands from several sectors, starting with the reinvigorated golf industry. “People are realizing how important golf is and that it’s a safe way to get outdoors,” Rose-Fric- ker said. In the U.S., golf courses are calling for more seed to keep up with increased traffic, and INVESTING IN OUR LOCAL AG COMMUNITIES FOR MORE THAN 60 YEARS FARMERS... BIG OR SMALL, WE HELP THEM ALL Banking with a Local Focus: • A knowledgeable and helpful banking team offers access to the convenience of modern banking technology with added personalized care you expect from a small local business. • On-site Loan Officers who are empowered to make local loan decisions that invest your deposits back into the community. CALL US FOR YOUR SPRING PLANTING NEEDS S224155-1 Pure-Seed Testing develops turfgrasses and forages that solve problems and meet needs. Crystal Rose-Fricker, the pres- ident of Pure Seed and Pure-Seed Testing Inc., and has developed or co-developed more than 320 turf and forage grass cultivars. The renowned grass seed genet- icist has made her mark in research and breeding for more than 30 years, earning the Genetics and Plant Breeding Award from the National Council of Commercial Plant Breeders. She was also listed No. 6 in Sports Illustrated’s list of the “Most Influential Women in Golf.” Rose-Fricker operates from the heart of a fully integrated family business that her father, Bill Rose, started in 1970. The third genera- tion is now involved, and the fami- ly’s network of companies include PST for the research and testing; Pure Seed, marketing and services; and Roselawn, the production arm headed by her brother, Ed Rose. Pure Seed has offices in Canby, Ore., and North Carolina for fur- ther turfgrass research evalua- tions and utilizes testing facilities around the world. “We currently have about 25 species and are doing research for 10 years down the road,” Rose-Fricker said. “We work on a lot of differ- homeowners are upgrading their environs. “I think people have tended to take grass for granted,” Rose-Fricker said. “They don’t real- ize how it lowers the temperature, turns carbon dioxide into oxygen, con- trols erosion and makes an amazing filter. “In stud- ies around sub- urbs, when rain washes chemi- cals and impu- Crystal rities down Rose-Fricker is the roads, it president comes out of Pure-Seed cleaner where Testing. it passes through a golf course,” she said. “There’s a lot of science involved, but this work is also an art,” Rose-Fricker said. “The grass you grow on your lawn is always mowed but we have to look at these plants in the springtime when they start heading. “We get to use God’s creation to find the best plants with traits we need to make a difference in the environment today and for the future,” Rose-Fricker said. “That’s why I call it a treasure hunt.” 503-873-6498 • Silverton, OR www.iokamarketing.com • Rob@IokaMarketing.com S220394-1 • BARLEY • WHEAT • OATS • RYEGRAIN • PEAS • TRITICALE • CUSTOM BLENDS • SPECIALTY PASTURE SEEDS www.citizensEbank.com 15 Branches across 13 communities in the Willamette Valley Member FDIC