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CapitalPress.com
Friday, January 4, 2019
Kubota co-sponsors NW Ag Show
By MITCH LIES
For the Capital Press
Courtesy Kubota
Kubota Tractor Corp. will be displaying a full line of farm equipment well suited to
Northwest agricultural production at the Northwest Ag Show.
farmer is replacing one trac-
tor every 15 or 20 years or
longer,” Wilcox said.
Through its many deal-
ers, Kubota sells construc-
tion and farm equipment
around the world. Some of its
farm equipment is especially
well suited for the North-
west, where specialty crops,
such as wine grapes, berries
and orchard crops, are widely
produced.
“Our tractors aren’t big
enough to get too much into
commodity crops,” Wil-
cox said. “We are more into
pears, cherries, blueberries,
caneberries, some row crops,
vineyards, cattle, hay and
those kinds of markets.
gon State Fairgrounds, but
believes it will be a tradeoff
of sorts for Kubota.
“It is going to be interest-
ing because we had a lot of
people come to the Ag Show
when it was at the (Portland)
Expo Center from Southwest
Washington and up toward
Chehalis, (Wash.),” he said.
“We had cranberry growers
coming over from Southwest
Washington. We had dairy
farmers from Tillamook.
We had cherry growers and
pear growers coming in from
Hood River and The Dalles.
“I don’t know if those
people will make the trip to
Salem,” he said. “I hope they
do, but it is a longer drive for
them. So, we may lose some
people there, but hopefully
we gain a lot more people
being in the heart of the Wil-
lamette Valley.”
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Brad Wilcox, regional
sales manager for Kubota
Tractor Corp., said Kubota
sells to hobby farmers and
contractors, but the commer-
cial farmer has been the com-
pany’s bread and butter at the
Northwest Ag Show.
“Hobby farmers are great,
but we hope we get a very
diversified group of custom-
ers into the (2019 Northwest)
Ag Show,” he said. “The
commercial farmers are the
ones that put a lot of hours on
our tractors and replace them
more often.
“They look at the depre-
ciation schedule, the cost of
maintenance, and they are
the ones who are replac-
ing tractors every four or
five years, where the hobby
“We make great vineyard
and orchard tractors and we
have a very strong share in
those markets,” he said.
Kubota has been showing
at the Northwest Ag Show for
about as long as any major
dealer, said Wilcox, who
noted this will be his 20th
show. This year, for the first
time, Kubota is a co-sponsor.
“That part is new for us.
Historically we’ve spon-
sored different aspects of the
show, like free parking and
other minor things,” he said.
“But we thought we needed
to help kick off the show and
get it restarted after a year of
not having it. And the pack-
age that EO Media Group put
together was attractive to us.”
Wilcox said he likes that
the ag show has changed
venue from the Portland
Expo Center to the Ore-