Thursday, January 7, 2021
GO! magazine — A&E in Northeast Oregon
La Grande’s
the two entities plus hq’s adminis-
trative offi ces have moved into 116
Depot St., the former storefront for
LA GRANDE — La Grande’s
downtown creative hub, hq, has ex- Goss Family Jewelers.
“We put in word if they ever
panded into an adjacent storefront.
relocated we would be interested,”
The business at 112 Depot St.
provides an event space and media Jennings said.
The jewelry store closed opera-
studio. It also has been home to
tions in La Grande in November.
partners Cold Coffee Media and
Jennings said hq and its partner
Eastern Oregon Film Festival.
operations were quick to jump into
Chris Jennings, hq cofounder, said
the space.
“And make sure
there wasn’t another
downed storefront,
especially next to
us,” he said.
But the move also
brings Jennings full
circle. Cold Coffee
Media, a digital
media and creative
marketing fi rm,
began at 116 Depot
nearly 13 years ago.
EOFF also originat-
ed from the space
and has since grown
into a nationally
recognized event.
Relocating into the
site, Jennings said,
is “in line with what
I always wanted to
Chris Jennings places a new sign Tuesday, Dec. 21, do.”
With the business
for hq at 116 Depot St., La Grande. The venue has
moved its offi ce and administration operation into and partner offi ces
next door, Jennings
the next-door space.
Phil Wright
The Observer
3
hq expands footprint
said hq is making
the event space
available to indi-
viduals and small
groups as a cre-
ative production
studio. The space
has a host of
audio and video
recording/stream-
ing equipment,
and a complete
lighting package
and more.
The equipment
has been central
this year to hq’s
Window displays at 116 Depot St., La Grande, now part of hq’s footprint, showcased gift ideas
livestreaming
during the holidays. The window spaces are available for local artists to rent — contact hq for
musical perfor-
more information.
mances, Three
Song Sets. The fi nal of this season’s a portal for artists to sell their work Oregon Film Festival, which went
virtual because of the coronavirus.
online at lagrande.life/products.
sets was Dec. 11. (All sessions of
The fi lm festival received a grant
Moving offi ces next door, Jen-
the concert series are archived and
of $5,000 from the Oregon Com-
nings said, has served as a good
free to view on hq’s website and
reminder of the value of storefronts. munity Foundation and more than
Facebook page.)
Dark windows can send a negative $27,000 in Coronavirus Relief
In the previous iteration, Cold
message to visitors and prospective Fund Cultural Support funds via
Coffee Media partnered with local
the Oregon Cultural Trust. Jen-
businesses, he said, while keeping
artists to create Satellite Gallery.
nings said the funds help offset the
Jennings said that idea has a fresh storefronts interesting can itself
festival’s losses.
generate interest.
start at 116 Depot, where local
EOFF and hq also applied to
“It shows activity,” Jennings said.
artists and craftspeople can display
Union County for federal Coronavi-
“It shows engagement.”
their works on the front windows.
rus Aid, Relief, and Economic Secu-
Indeed, moments after mak-
In 2021, he explained, hq aims to
rity funding for COVID-19 relief.
ing that statement, a mother and
rent the display windows to a local
He also said EOFF has more
artist or vendor on a monthly basis, daughter came into hq’s new head-
plans in the works for 2021,
quarters to check out the scene.
providing artists an opportunity
including a fi lmmaker residency
Like other operations, 2020
to showcase their work downtown.
program.
Cold Coffee Media also has created was hard on hq and the Eastern
Be safe, wear masks,
stay distanced: we will
get through this.
Thank you. Mae
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