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About La Grande observer. (La Grande, Or.) 1959-1968 | View Entire Issue (Dec. 31, 1959)
Ciervrr, I Citwh, Ore.. Tlion., tr. 31, 195? CAR WRECKS, CnNnutd Frem Paae 1 ,;. crash east of city: voters approv $116,000 -ho l bonds lor ne Greenwood School and modern! laliori of Itiveria; Marvin "K(d Childcrs n nv d Wagonmaster; re search fi. m pick Pondosa as geo graphical center of United States. May Pondosa go:s on aurtlen block; Grandpuppy "protects" geographic center from "Invas ion"; E'gin celebrates Indian Val ley Centennial Days; Veda Cou tens resigns as County School Superintendent a ter 10 years; Kl mer It. Swa t. La Grande, sonehl on $745 embezzlement charge; Bis Creek and Tdocaset Ruilrcad ab- 1 , a, r ,"m. i - i m v t mm. a mm One of state's worst automobile accidents of the year occurred just east of La Granue lgst April when three men died in the wreckage of their late model auto. Killed in the tragic mishap were Lawrence William Wil son, Frederick Allen Leslie and Wesley Ernest An There's The success of the system of capitalism is based on mass production with mass consumption of goods. Ad vertising is the catalyst which makes the end-product satisfactory. Since there is a great deal of competion these days in selling of goods, competition of advertising media for the advertising dollar gets sharper by the day. As competition increases so do professional morals lapse Just as there art different qualities of coverage de signed to protect and beautify the female human body so, also, are there different types of coverage of adver tising media designed to render sales to the retailer. Paid circulation leaves a stimulating impression. It is read because it's paid for; it's paid for because it's wanted; it is wanted because it's enjoyed. It is a winning combination and requires no lugubrious claims, tricks or quizz contests to penetrate the average, human mind. Member of the Pal 8 FIRESP . andoneo. ' Lee C. Johnson l.o State Library Ho rd by (iov. Hatfield; Kilo Mae Denton select-: ea r.asiern ureijon i.ivchiock Sno queen; Patrick VI. Wol'e. 7, Kn-1 terprised, killed in carbike col lision; Mt. Kinl'y Lumber Co. merges with Boise Cascade; Wil liam Mynatte, 18, elude Aber- deen pcllce at local cat"; Sharon Noyes represents area as Miss Union County at Miss Oregon Pa geant: Orcron Newspaper Pub - I shers Association holds annual pring meiting in La Grande; Pon dosa r'dueed to ruins by fi e; llonce Snodgrass replaces Fred YEAR'S WORST TRAFFIC ACCIDENT A BIG "The trade of advertising is so near perfection, that it is not easy to propose any im provefnent. But as every art ought to be exercised in due subordinaion to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not play too wantonly with our passions." Dr. Sam Johnson Probably the most reliable of tbese bddies is that which was formed for newspapers. It is the Audit Bureau of Circulations. When a member paper claims a certain "ABC" circula tion figure it indicates that the auditors from the head office in Chicago arrived at this Figure after auditing the circulation books of the paper and represents only the PAID fi gure for a given period. ' The auditing is usually done by n different man each year. lie is impartial and thorough. The figure he arrives at is accurate. His thoroughness makes it impossible to claim readers that do not exist. Audit Bureau of 'ScIiwIIt a Chamber of Cum O'Ttourfce a Hllrl In ear hike rol nierce manager. Jhsion at "allowa,. two pruldfe Jul.WaL.cn Wain vfaJf U . Wi VwttJ , ,-...L.i.," ........ unit, initiated as member of the Blue Moun'ain Boys; voters rejit't school reorganization; city's w fire engine arrives: vnr'd oremir of "Ten Thousand Miles" by John De Merchant; Lyle Flick pilots B- ,25 crop duster in crash at Muni cipal Airport no one hurt; city dump spreads flames over 30 acres 'nar city. Aeouit Micha"! Lynch, 17. dies iin c:r crash; La Grande residents 'report experimccs in Velluwstonr i earthquake; Lawrence Patrick rtrry;! wittw Al Ka" 1 (; Ma r-k if t I s,'r " " U Grande ',,,.u ,)ra M,, Ka,'iona (iUBrd !nd '"f H'n." Un.al drews. Fatal wreck victims for both Union and Wallowa Counties totaled 13 to help set a new Oregon record this year in number of persons killed on the highways. (The state record was set today, the last day of the year.) (Observer Photo By Joe Diehl) Difference In Paid circulation, attested to by the ABC, is the true measure of worth of an advertising medium ... it is the "Mink coit" type of coverage in contradistinction to the common rabbit "Fur" which is so often passed off as tha real thing. Circulation furance busm-ss: "Doctor In In .cieo:auon meow; nam-s con sume 400 acres of forest land mar Upper Perrv. Septtmeer Lantz Wayne Trump, 10 Enterprise. Icitl'd in car wreck, Kugene D. Wilson, 19. La Grande, killed In au'o accident imbler KKA lives ock Judfing tops sta-e fair competition for trip to Kansas City; WVbur Osterloh named county school superinten- dent; BiUy ilindman picked Union County Conservation Man of Year: two Portland youths s?ntenced lor j , - or disappear altogether and a wayward medium will claim merits for itself that have little or no basis in fact. The terrific struggle to survive has put some media so far beyond the pale that advertising industries have formed governing bodies to establish rules of conduct and ethics and to organize governing bodies to see that the ethics are adhered to. burglary of $7.4110 from Harry wins state fair hoiQfi and scl a ship: I'flion County Fair entry at stffie Jbir 'ji,s competition fm best booth; Soroptomists hold NwlhtMK Board of port site iht confab here; State Aeronautics rejects air for sewage lueoons. HmtliKi "aUMHet October Thomas Leds Bailey 17, Island City, dies o' shotgur blast wound: James Schilling, go r'""' in hunt:n sccldent: RoS! J. Chamberlain. 15, North Pow- ,Ma ,y -"-- " """'ng I ,-nut,' UBVm ,u,r Iur iwork i",c?un,y Uvsock Produc ! "(m: Chief o( Pollce 0UvcT E i Kecve ,nam ,0 bo:ird of dlrec ,0" .Oregon Associat n- of Chlefs of, Pollc': Go" f',sV'r jllaineSl clec,rd E0C 'lome'con- inn i-ueen; onena nune. is, anu hussell Thecdo.e Kennedy Jr., 19 die 0." carbon monoxide poisoninT in tragedy at Elgin; Son. R'charr' Neub'rger add. esses Rotary Club; John Alex Shaw named Union County Cattleman of the Year. November Sen. John Kennedy visits in La Grande; voters reject sewage bond issue; Ted Sidor hon ored by Or-gon Weed Co-ference for barberry bush eradica'lun pro gram in county; La Grande lose' commercial air'ine service; Jean Wick wins trip to Chicago in na tional 4-H competition; Dave Slaght picked new city manager. December Billy Ilindman nam ed Oieqon Conservation Man 0' the Year; farm income drop no'ed ! for 10th straight year; Un on I County Agriculture Stabilization 'and Conservation office honored by state department 'or excel .lence; Father Crotty elevated to Monsignor by Pope Jo in. (January Survey vSjjSet By County Cancer Society Plans have been mapped for a January survey by the Union County American Cancer Socie ty, according to Mis. Fred Ot ten. chairman. Meeting at Mrs. Otten's home were county unit chairmen and Mrs. Wilbur J. Fallon, executive director of the Oregon division and Leo D. Green, field represen tative for this district. Reports were given by Mrs. Chris Johnson, North Powder; Mrs. Dale Vauht, Elgin, and Mrs. G. Ostcrholme, Eastern Ore gon College. Mrs. Ray Baum directs the work of the county committees. Mrs. Vaught reported on the Coverage w '! ill -V Mjr iFafi's Shah Takes New Bride, Worries? Over BorcPer Problerfte By PHIL NEW&M UPI Staff Writer Iran's Shah Mohammad Heza Pahlevi took to himself a bride last week, but the ceremony scarcely had been completed be fore he had to turn again to the grim realities of Iran's existence. The latest emergency arises i'rom neighboring Iraq's sudden move to reclaim a three mile itretch of ShaU al Araj waters laded to Iran in 1U37. These a e waters used both by Iran to ship their oil to the Perslon Gulf, a'ld in Iran there is a fear that this is a Soviet inspired incident to stir u; con .Iici between the l.vo comti.es Both sides have reinforced their roop strength along their joint jo'der. and Iranian Persia 1 Gull anits have been alerted. There aito have been some unconfirmed1 reports of exchanges of gunfire U. doubtedly, the Shah brought both this emergency and the So viet Union's unremitting propa ganda attacks against Iran force ully ' to President Kisenh-iwcr's attention du ing the latter's stop over ft Teheran last week. Occupies Sirltg'c Posiiicn Iran, one o.' the V est's staunch est allies in the .Middle East, ilso occupies one of the Middle East's most strategic positions. Historically, she is at a cross road trod by conquerors Icr thou sands of years. Today, she bars Russia's way to the Persian Gulf. In the Middle East, the e are maiy. including Westerners, who believe the greatest Communist danger lies not in West Berlin or in Euro; but rather in the Mid dle Eat. I:i l'J-Ki. the then Soviet Foreign Minister V. M. Molotov candidly described the "area south of I!a tum and Baku i 1 the general di rection of the Pcsian Gulf" as the center of Soviet aspirations. Today, the Shah sees a Soviet built air force expanding in neigh boring Afghanis.an and a Soviet supplied army in Iraq. . To the north. Soviet radios op educational Drocram and said that special cancer films-may be obtained by contacting her com mittee or Mrs. V. E. Wilkins. Mrs. Osterholme said that dress- incs and Datient emiiument are available for use by cancer pa tients by contacting her com mittee or the EOC campus. enly invite revolt against him. This year the Shah renounced a mi trea'y with Russia and signed a defense pact with the United States. The Russians, however, have declared still in existence the pact which permits Russian troops to enter Iran if Iran her self is unable to prevent the es tablishment of faeign base's on her. soil. Rtd Threat Coitinucs Thus Hussia continues ti hold over Iran's head the threat that on one legal pretext or. another. Soviet troops might plunge across Iran's exposed northern border. Over a period of eight yArs. . Iran received in the neig ib'ii hood ot 500 million dollars in U.S. aijj a d loans, but it is upon the ba- j sis of these u ceasing pressures that she now asks n.ore. mo i- Uncle Sam Will Bite From Pay WASHINGTON 'ITI Start ins Friday, Uncle K;:m will take m:e from your pay che-k lor social security taxes. The 20 cr cent hike, which will be felt by vi lnaliy every worker and employer in the na tion, is desigaed to bring the gov ernment an additional two billion dollars a year in revenue. It will be the f urth i icrease in social seeuritv fates in the last six years. The present la calls for th ee more increases spread over Hie next nine ye'ars. Higher 'n:es are needed to cov-e-r the swelling costs of the pro gram, which iiu provides month ly benefit checks to 13.4HO.000 persons. Employers Also Affected Beginning Fliday, wag-' and sa!a' ied employes will pay social security taxes amounting to 3 per cent of the $4,80U in annual earn ings. That compares with 2 5 per ce-nt this year. So if ou make jVl.WX) or more, your tax next year will total M4 an increase of $24 over this year, and $40 50 more than the tax was in lt)58. Employers will be affected, too. since they must match the con tribution of each employe to the system. Self-emplnyiHi persons won't be hit until they file their tax re turns in April, 1961. They will pay 4'i per cent of their first ern je's and other improved mili tary equipment. To top it all. the Shah also has troubles at hnme. Commun ism as such has no mass appeal for the Iranian people, but they grow restless under an archaic system of government, and proj ects to reclaim vast areas of arid land and to distribute land to the landless cannot move fast enough fir the-m. , DENIES BLESSED EVENT NEW YORK 'UPI Ma ilyn Mo .roe denied reluctantly Wednesday a report she was gaing to have a baby. "I wish it were true." the blonde actress .-aid. S!.e is the wife of nlaywright Arthur Miller and has suffered two Mi scarriages in their S'j year marriaie. Take Bigger Checks In '60 $4 .WW in ISM) earnings, comparej with 3 this yea". Hieir maxi mum tax will climb from $180 this .via- to $210. Co-grcs My Act The pre; am covers all work ers escept federal employes who have their own retirement sys terns, some stale and local gm'i ernnient wo'kers. sell employe! doctors, and irregularly employed domestic help and farm hands. .. By l9. under til? present schedule, the tax rate will be 4 'a :x r cent of the first $4.buJ in an nual earnings to be paid by em ployes a:id employers, and 6 per cent on the self-employed. There's a good ei.aico that Ccngress will act in the mean lime to step up the lax rate how ever. Indications arc the lawmakers will do something to liberalize the progiam next year, just as they have in each of the past five .lection years boosting the tax schedule to meet the added cost. POPULAR PAMPHLET WASHINGTON (UPI) The U.S. Information Agency says "atomic power for peace" is its most popular overseas pamphlet. The agency, reviewing its pam phlet activity in 80 countries dur ing 1959, said Wednesday that next on the popularity list is "facts about the U.S."