Pm Two
Monday, June 26, 1933
LA GRANDE EVENING OBSERVER. LA GRANDE. ORE.
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(Incorporated)
An Independent Newspaper
fhooe Mala MO
1 tD'CTl'0'
W. -nUBWUOZS .
, Publisher and General Manager
aUBOUD II. UNLAY .
, Business Manager
Published evenings, exception Sunday, at 1710 Sixth rtrwt, . La
. Oraadav Oregon, !- . ' "' -"
sintered at the Poatotflce of La Grande, Oregon, aa Second Olaaa
laail Matter under act of March 3, 1879.
- - OtTIOIAL PAPER OP UNION OOONTT AND TH1 '
- OITT OP LA QRANDgJ ''
. ... U2MBKB OP ASSOCIATED PRESS
Tba Aaaodated Preas la exclusively entitled to use for publication
bf all news dispatches credited to It or not otherwise credited If pub.
Mataad bera.-i All light of republication of epeclal dispatches In
UUa papat and alea the local newa nercln alao are reetrved.
v,".,.. National Advertising Representative -j;
' -: ' II. O. MOOBN6KN CX.; Ono. -
Ban Praaclaco, Ixw Angeles,1 Seattle, Portland, Chicago
'' ' Detroit, New Yort
. ... ; SUBSCRIPTION BATES
Bf Carrier
Dally, on month la advanoe.
Dally, era moot ha in advance.
Dally, single oopy ; : , ',
-H-50
- So
Dally, per month In advance-.
By Mali
Dally, par six months In advance
Dally, per year In advance
BOO
MM
!
ADVERTISINQ RATES
Display, foreign, per column Inch ;, , ', " ""' Mo
Display, local, per column Inch ' 460
' Tuna contract prices on application
Mia Baas Dak; aedety Edits ,
Telephone Main 0 Until 9:S0 a. am,
Many Interesting Events Arranged
On, Country Club Schedule; for Women
Golfers During-Next Three Months
The righteous cry, and the Lord heareth, and deliveretfi
ihem out of all their troubles. ,VkaimM: 17: ''' "
' " .FREPAKE FOR NEW BUSINESS !
With the passing1 of the depression let us not, be too sure
hat' aH , lines' qf :DUsiness' wijl respond favorably to the first
favoring breezes. Let us remember it is 'the ship with 'sitfls
yel set' and prepared , to ' meet the firat breeze that takes
the full advantage of the slightest movem'ents'for advance,
.That the retreat of the depression will blow every business
away from the rocKs of disaster and toward the harbor of
prosperity seems a rather general' belief. tyt tudy of con-i
ditib'ns existing at the termination of previous depressions
affords scant grounds for such 'belief. ' ''" ""' - ?
business vritfi ta sails spread in shape of improved pro
ducts, alert, aggressive organization anil an adequate pro.
giWsiye progi-ain'oi; mai-keting and selling;, 'will be the ones
to ride on to success and new prosperity. : The others 'will
follow along in 'the order in which they are able to get
themselves into adequate competitive position'. ' Some how
ever; will find they are riot moving forward a,t all.' They Jinve
taken in so much sail that, even with 'improved general con
ditions' they 'continue to drift backward. ' ' '' '' 1 ' ' ;
Rebuilding an organization, reorganization and new Dro'-
gressive'methos'pi aWracting the new trade to your place
"of Business is more than an overnight job. ' The idea' that
past reputation in an era gone by will bring back previous
trade without new, persistent effort is abso'lute falsity. There
are always runners-up, always looking for an opening and
quick' to act at the first lifting of the fog; '' " "' '" ""
The little fellow of yesterday, alert and wise to opportun
ity, 'can be thb' big fellow of the morrow. The aggressive
business man Is starting now to cultivate the improved busi
ness that economic recovery will bring. Let us not be too
sure that improved business of ;oday will 'continue to grow
with jus unless we take full advantage and set ourselves and
our organizations to gain full advantage and progress further
ahead. ' ' "
In this connection it is natural that we as a newspaper
should point to the value of advertising as one of the sure
means for business advancement and recovery. We are not
prejudiced yi our beief. Depressions do not end themselves.
They are ended largely by the developments and intelligent
marketing of products so attractive to the buyer he must
buy. Therefore, advertising is marketing ablest lieuten
ant. It will bo one of the instruments of help to those who
use it wisely to bo among the first to profit.
We hear often "I will advertise more when things im
prove," implying tl'iat there is a belief that advertising is
Immediate) ip effect.' Hut 'a small portion of advertising is
ever immediate in its effect. Advertising stimulates interest,
in product,' organization or stove. It helps build public con
fidence for maker or seller of product. It creates desires that
may 'not bo possible of fullfillmon, upon the part of the
prospect until a much later time. ' '
Many of us today are driving three, four or five year old
cars,' wearing last year's suit o.- coat, using repatched or
repaired articles on the verge of uselcssness. " We Want new
things for replacement of these but we are not quite ready
to buy. Yet we are now being sold on the make and where
we will buy. Preferences are being formed today long lic
fore we are ready to make purchase.
Consider our argument of the moment as prejudiced or
selfish, but mark if you will, the success and progress of the
advertising merchant and enterprise in the time of new
prosperity, Our prophecy, regardless, of opinion as to what
prompts it, you will find to have been well founded.
'Correct this sentence: "My boys are anxious for school,
to begin again."
The schedule for women golfers at
the La Orande Country club has been
arranged until ' Sept. 38 end com
prises a busy season with many in
teresting evenU.
,,ThO program follows:
June an ram match with Mrs.
P. B. Lanzer and Mrs. H. Slegrlst,
captains.
July 6 Qualify for spring handi
cap 'tournament. '
July la Team match dinner.
July 13 Second round handicap
tournament, sweepstakes.
July 20 Potluclc luncheon, an
proach and putting contest.
July 27 Seml-flnals handicap
tournament. .
Aug. 3 Finals of handicap tour-
nament.
Aug. 10 Potluck luncheon and 2-
ball elghtsome. '
July 17 Qualify for club champ
ionship.
Aug. 24 Sweeps takes,
Aug. 31 Seml-flnals, club champ
ionship.
ScDt. 7 Finals In cluh rhnmnlnn.
ship. '
Sept. 14 Potluck- luncheon.
6eDt. 14 ' Bweenstnkes unit flat,
to6rnamcnt.
Sept., 28 Sweepstakes.
7 '- 9 t 9
Remingtons Go East .
To Attend Wedding
Bishop and Mrs. William P. Rem.
lngton, of .Pendleton, have left for
Wilmington, Delaware, to attend the
'wedding 'of Mra. 'Remington's niece,
MISb Dorothy Alien, and Dr. John
Hubbard. Bishop Perry, uncle of Miss
mien, wm reaa tne ceremony with
Bishop Remington assisting. ' The
latter Is bishop of the Intern Oregon
diocese df he 'Episcopal church;'
-.ttr Blahop and! Mrs. .Remington
wlI go to New 'York to spend July.
iHe will bo In charge of St. Thomas
church during that month and will
preach each Bundny.
Shower Given Miss
Cheney and Mr. Cates'
1 Mla Edna Cheney and her fiance,
Leonard Cntes, wore complimented
at a miscellaneous shower at which
Miss Dorothy French andl Eugene
Cates. brother of Mr. Cates, enter
tained at' the 'home of the former
Suturdoy evening. The date of the
wedding has not been announced
but wll be an event of the near
future.
They were presented with a number
or guts. .The evening was spent play
ing games after which lunch was
served by the host and hostess.
Reports from grand! chapter held re
cently In Portland will be nude,
FIERCE SAYS
NATION NOW i
ON UP GRADE
Guye Twins .Give
Party for Students
. Misses Barbara and Beverly Guye,
students at the Eastern' Oregon Nor
mal school, are spending the sum
mer at 'Pendleton where they re
cently entertained at bridge for a
group of Normal school students and
other guests. '' Among the guests
were Miss Mnry Bond. Miss Althea
Peterson," Miss' Elizabeth Crommelln,
Miss Jnnct nFontolne, ' Miss Jean
Cronln, Miss Peggy Hester, Miss La
Volle Pcnland," Miss Mary Howland
arid' Miss Evelyn Capllnger.
Planning Program .
For Eastern Star
A -program and social hour have
been orrnnged for the meeting of the
Order of the Eastern Star! Wednesday
evening, at 8 o'clock at tho Masonic
hall. Since tho program chairman.
Mrs. Andrew Louey Jr., Is out of
town, e program Is being arranged
by a group of tho other members.
(Continued Prom Page One)
sentatlvea of eastern Interests that
do not seem to understand the diffi
culties of the west."
The farm , mortgage bill, according
to Mr. Pierce, "la chiefly valuable to
the mortgagee. He labored hard for
days to try to change aomo provi
sions, he aald, and hopes to have It
amended during the winter session to
make It still more valuable to the
farmers.
There has been a definite rise in
commodity prices and Mr. Pierce an
nounces that President Roosevelt
personally assured htm . that he la
determined to maintain the rise and
hopes to push the prices still higher.
within reason, by using as. he would
find necessary what .'P. D.' calls his
reserve forces. The forces as described
by the representative are . the right
to Issue three . thousand millions In
new - greenbacks; to take up three
thousand million government bonds;
the right to coin silver 16 to 1 and
devaluate the sold dollar 60 , per
cent. He will use bis reserve forces
If necessary for Inflation purposes.
he informed Mr. .Pierce.
We are entering a period of con- I
trolled currency, the ' latter believes.
..The banking bill was passed during
the last few days of the session, much
to the surprise of " everybody. All
thought It dead for the session, he
snli. until It came to life suddenly.
The banking, bill guarantees deposits,
a principle that Mr. Pierce advanced
in hlB campaign last fall. '
. Perhaps the most drastic of all
trie bills was the one giving the
president control over Industry. It
would never nave been passed, Mr.
Pierce believes. If It had not had the
$3,300,000,000 public works bill.
' "I am very proud of the opportun
ity to go to Washington and assist
the greatest man who has ever been
In the White House alnce the days
of Abraham Lincoln (n startlne, a
government plan to put men to work
ana restore prosperity In our land,"
he added! ' "Have no fears If the
London economic conference falls
down, the president will take care of
America." '
Mrs. Pierce, who Is also In good
health and glad to be back to East
ern Oregon, had no statement to
make for publication.
AUMSVILLE BANK
ROBBER . CAUGHT
; (Continued from Page etna)
ward confessed, according to state
and local police, that) ho held tin the
AumavlUe State bank In Aumsvllle
Saturday morning. Thirty dollars was
found on Wegener and ho told offi
cers the remainder of the money was
niaaen near fcta&m.
Wegener, In his signed confession
to the police declared he stole an
automobile i which he drove to the
Lane county line. Artel robbing the
bank he burned all the clothing he
was wearing and donned a natty now
goir outfit, which he wore when ar
rested. The bank bandit sold ho bought a
round trip railroad ticket at Eugene
which ne- did not use, taking the
stage for Los Angeles shortly after
ward. A state police detective, dress
ed In plain clothes, sat next to Weg
ener when the latter got a cup pf
coffee at tho stage terminal here, and
arrested the young man, who appear
ed too nervous to drink the fcever
age. i
AGERGETS
HIGH POST
colors to match your kitchen .ware,
See them now on special sale at 2&
cents each at Richardson's Art as
Olft Shop. 8-20-tf.
BIB KNIGHTS, ATTENTION!
The Orand Commander of Oregon
will make an official visit to Eastern
Oregon Commandery Tuesday evening.
June 27th. The Grand Commander
of Washington will also be our guest
on this date. Dinner will be served
at the Masonic hall at 6:30 p. m. All
resident, and visiting Sir Knights are
Invited to be present on "the above
occasion, as work in the Orden of tho
Temple will be conferred Immediately
following the dinner.
By Order of the Eminent Com
mander.
O. M. HUMPHREYS, Recorder.
i 6-21-2 t,
cmiciiduv DEI'ABTBIENT
OFFICE OF THE COMPTROLLER OF
THE OORREWCY. .
. WasMnrton. D. 0. Ma? 24, 1833
Notice Is. hereby given to all per
sons who may have claims against
The United States NatlonaS Bank of
nr.,, Oreeon." tna me
must be presented to Hugh Boomer,
Receiver, with tho legal proof thereof,
within three months from this date,
or they may be disallowed.
F. O. A WALT, Acting Comptroller of
the Currency. o--a m-
SCHOOL CHILDREN j
You can get scratch paper at the
Observer. 60 pad.
,. Authorized
8BKVICI
on
Studebaker
Bulck and
Poatlao
Automobiles
All Types of Repairing
By Expert Mechanic!
M.J,G088
automobiles
Main 82
. CARD OF THANKS
We express our thanks andt appre
ciation of the floral offerings in our
rcoent . bereavement, .
Mr. and Mrs. John Reiber '
Mrs. V.'B. Oreenslade
Mr. and Mrs, Wm. Vlnzelberg.
Mr. and Mrs. Wm. Beery'
Mr. and Mrs. J. H. Will
C. O. Griffith
and Families. 6-26-ltp
Paul Ager, brother of Cecil Ager of
La Grande, and former comptroller
of tho University of Oregon, has been
appointed treasurer and assistant
comptroller of Roosevelt's Tennessee
valley project, which Includes among
other developments' that at Muscle
Shoals.
Mrs. Ager will be remembered, In
La Orande as the daughter of Mrs.
Edith Phy of Union.
BAND TO MEET
THIS EVENING
The La Grande band, recently re
organized uncer a new system, will
hold a rehearsal at the Christian
church at 8:00 o'clock this evening,
Rev. Paul Mortlmore announced today.
It is Important that all members
be present In order to consider a
request from Pendleton that the La
Grande band submit. Its bid for play
ing at the 1933 Round-Up.
SPECIAL!
Sunproof House Paint CJO AA
per gallon ffHttvV
Plasco House Paint
per gallon
$2.29
Best Grade Floor Paint QP.
per quart .. 7v(s
Close-Out Floor Paint
per quart
Pittsburgh
Paint Store
64c
HI Elm. St.
J. A. Bugg, Mgr.
r WW n
RICHARD B. EVANS
presents
Dramatic
Echoes
Entertaining
Intensely Dramatic
E. O. N.
Auditorium
Tuesday, . June 27 1
8:15 p. . m.
Admission 35c
Tickets on Sale at Door
SOCIAL CALENDAR
i Monday, June 26 !
8:00 Royal Neighbors of Am
erica, Odd Fellows hall. 1
8:00 Pythian Sisters, at the
Odd Fellows hall.
Tuesday, June 27
8:00 Women's Benefit Associa
tion, at the Eagles hall.
2-jQO Past Guardian Neighbors
with Mrs. Mary England.
7:30 .Women of tho Moose, at '
the I. p. p. F. hall.
,
Wednesday. Juno 28
2:Q0 K. D. club, at Covo.
2:00 Parkdale club, at River
side Park.
8:00 Eastern Star, at the Ma
sonic hall.
Thursday, June 28
2:00 Juveniles pf.N. p. W., at
Cove.
, Friday, June 30
8:00 Welner roast and picnic
at Cove, summer session students
at E.O.N.
FIND IT
HERE
Copy for this Column must
be In by 8 a, m. '
DID -YOU KNOW THAT
Ironing dresses, at home often sets
spots which otherwise can be easily
removed 'uo not press a badly soil
ed garmenrvi-Send It .to the Standard
for - a- thoroviKh cleanlnc. Plmnn
Main 66.
fl-28-2t
FOR YOl'B CAR
When you break your windshield or
side glass it will 3aye you both time
ana money to have it refitted at
Richardson's Art & Gift Shop.
e-26-tf
Ladles you will save money by call
ing us for cleaning. Zweifels' Clean
ing. Main 170. 6-10-1 in
SOMIvJIUM; nijw
Havo you seen the new Baking Rnm
klns now for sale at Richardson's Art
& Girt shop. They are clever, and
most reasonable In price, and in
ANNOUNCEMENT
, We Are Pleased to " :
Announce the Opening
of Our
Cinderella Beauty Salon
Monday -June 26th
And Are Fortunate in Securing the Services of.
Edell Martin and Mabel MacNeil
. r, ::, ... , Graduate Operators . J( ,
Special Prices on All Beauty Work for ; ..; -a
Limited Time
CINDERELLA SHOP
Most people lost their money attending; to other, people's
business,
Most legislators look hack upon a long life of "whv
didn't I?".
ILilf of the hopeful spring gardens are now growing
weeds.
The nudist is probubljs a man whose suit fits his purse.
What is so rare as a day in June? You, tell us
PRICED TO
SAVE YOU
THE MOST
Never before has a washing machine
with so much dependable workman
ship and quality been offered for
bo Uttlo money.
Tho Siecd Queen will wash your
clothes clean do the work quickly
and servo you faithfully over a
period of many years. It will cut
your laundry bills prolong the lllc
of your garments and linens and
give you the thing every woman
chorlshcs and that Is a frcsn. clean
smelllng wash.
Hie Speed Queen is a full-size fam
ily washer with porcelain tub and
submerged type aluminum agitator
and Is guaranteed to' givo you satis
factory service.
See our Speed Queen display of dif
ferent models before you buy a, wash
er and learn how easily and safely
you can save yourself some.' money.
Outstanding
Features
. Porcelain tub.
. Submerged type aluminum
agitator.'
. Standard capacity.
. Silent, permanently - lubrl
roted varccuate" drive trans
mission. Swinging wringer that locks
in 8 different positions.
Steel cut grears throughout.
. 14 H.P. electric motor.
, Balloon rolls.
$49.50
"For Family Washing there Is no
place like home."
BOHNENKAMP'S
p)
J i
ffD
I
50a io 300 : in Cit
"Show-Down" Plan Opens America's Eyes to
Car of Amazing Extra Value . . . Only 595
The "Show-Down" plan lets you
be the judge of Dodge perform
ance . . . value . . . economy. You
don't have to take anybody's
word for what the big new Dodge
'Six can do. You see with your
own eyes I You try it out with
your own handsl You are guided
by what your own common sense
tells you I
You'll see that Dodge has 21
points of quality many of which
are not found even in the highest
priced cars such points as Float
ing Power engine mountings, hy
draulic brakes, gears that are quiet
in every speed, all steel body, and
double drop, X bridge-type frame
10 times stronger than ordinary
frame construction.
You'll see the 7 tests of econo
my that Dodge gives you they
mean direct savings of from $50
to $150 on running expense alone.
You'll see 12 distinctive features
of Dodge performance features
that give you dashing pick-up and
get-away . . . smooth, easy riding
. . . new comfort and luxury.
You'll see how Floating Power
gives the big new Dodge Six the
smooth, vibrationless riding qual
ities rarely found in even high
priced cars of more cylinders yet
retain the known economy of six!
You Be the Judge
When you ask about the "Show
Down" plan you won't be sub
jected to high pressure salesman
ship. The dealer will let you see
the facts for yourself let this
big Dodge Six sell itself strictly
on its own merits)
When a car doubles its sales in
8 short weeks . . . when every
body :a raving about it . . . you
want to see it before you buy a
new automobile. And that's all
y after City
TA. B.tDodt, Sin In ff Tortus, pit
Dodgo asks. That's why
the "Show-Down" plan
was devised to make it
easy for you to compare
the. Dodge Six with other
cars in its price class . . ,
even, with many of the
higher priced cars!
Ask your Dodge dealer
for a "Show-Down" today
. . . See for yourself the
thrilling performance and
luxurious beauty of the' big
new Dodge "6T ... See
now much more car you
Ret for so few dollars
more than the lowest
priced: cars!
nODCESIX-115..NCH WHEELBASE-$595 AND UP, F.O.B. fAClORY.DnROIT . DODCniMnili m
9 Depot st. L; C. SMITH
fit one lVOif
j