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LA GRANDE EVENING OBSERVER, LA GRANDE; ORET" "
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Because La Grande Shoppers WANT to Read Them
T A GRANDE shoppers are busy people, and
in order to conserve their time and energy
they consult the advertising columns of the Ob
server and make their decisions accordingly.
Therefore, to them, advertising is of as much im
portance as the news.
fjp HE OBSERVER circulation reflects directly
the preference of its readers. They read the
Observer because they want all the news - local,
state, national, and international - and no pre
miums, no prizes, no inducement but the paper
itself is offered to get new readers.
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