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Here are some leading makes
of tires that are similar in qual
ity to WARD'S Riversides
and the published list prices:
Firestone
WARD'S Hl9h Spend
SIE RIVERSIDES ,?,df"
I4.nlv " WoaihBf
1 p" Goodrich
' Sllvertown
29x4.4021 $4.?5 $ 7.C5
30x4.5021 5.9 7.85
28x4.7519 tM 8.55
29x5.0019 7.00 9.15
30x5.0020 7.10 9 40
28x5.2518 7.90 10.35
31x5.2521 8.55 -11.40
29x5.5019 8.90 12.00
30x5.5020 9.00 12.50 .
Firestone
Gum-Dipped
High Speed
VAPD'S Heavy Duly
MVERSIDES Goodyoai
SHE Heavy Duly All Wediher
(6-ply) Heavy Duty
Goodrich
SUvQrlown
tt-piy)
29x4.4021 $ 7.16 $10.10
30x4.5021 7.48 10.80
28x4.7519 8.30 11.15
29x5.0019 8.90 12.25
30x5.0020 9.10 . 12.60
28x5.2518 9.40 13.50
31x5.2521 10.25 14.75
29x5.5019 10.95 15.20
30x515020 11.10 .16.10
32x6.0020 11.50 17.00
32x6.5020 13.10 20.40
55x7.0021 15.70 22.75
i -,
It is made by one of the largest tire companies in the
world. It is built to one of the most stringent sets
6f specifications in the tire industry. It is one of the
-test known tires in America. It has been sold by
Raid's for birieteeri "consecutive years. Millions of
kiversides are in use today. It is backed by a
guarantee without limit as to time or mileage.
Other fine tires equal in quality to our Riversides
are Firestone High Speed, Goodyear All Weather
arid Goodrich Silvertown Cords . . , but these tires
are much higher priced than Riversides. The table at
'the left gives you a size-for-size price comparison.
Having studied that price comparison there remains
only brie question for you to ask . . , "Are River
side tires really as good as these other tires with
which they are compared? " Well, Montgomery Ward
Si Co. has been in business for sixty years. It is one
of the largest arid oldest merchandise institutions in
the world. It is the pHgiriator of the "Satisfaction
Guaranteed or Your Money Back" guarantee. It de
pends for its business not only oh tires, but also on
soma 40,000 other items of merchandise which it
wishes to sell to you. Isn't it reasonable to. believe
therefore that Ward's MUST be idling the truth
when it makes these direct statements to you?
..... Oldf-eld
WARD'S Goo(lt(iat
SI2E , Trail Blaiar Pathfinder
Goodikh
Cavalier
29x4.4021 $4.55 $4.98
30x4.5021 5.15 5.69
28x4.7519 5.95 6.65
29x5.0019 6.50 6.98
Not all sizes have been listed
but enough to give an idea of
hoiv prices compare. And by
the way, Ward's prices arc
even LESS when you buy in
PAIRS!
Vsrdi TSres aye
raade n( 3c ,
tire eofisasBasales.
Free Mounting at
Every Ward's Store
ft is of the quality similar to such other nationally,
known "second .line" tires as ! Firestone Oldfield,
Goodyear Pathfinder, and Goodrich Cavalier.
And it, too, sells for LESS than other second line
tires ... as the table ai the lower left indicates.
This combination of qffiMywtfh-IdWest'prtce 'which r
is offered by Ward's seems to have made some of
our competitors very envious (especially Firestone
dealers) so they are making and publishing mis
leading and inaccurate statements about"MailOrder"
tires. But they do NOT compare their first quality
tires with our Riversides . . . and their second-line
tires with our Trail Blazers ... for they know that
to do so would immediately indicate how 'very mitch
lower Ward's tires are priced. So these alarmed com
petitors have, cunningly enough, priced their "second
line" tires at exactly bur first quality Riverside
prices . . . and then tljey , print j incomplete com
parison tables which are intended to make people
believe that their prices, quality for quality, are the
same as ours. Well, they are NOT! (See tables at the
left.) And the chart directly below shows how Ward's
Trail Blazers compare in quality as well as in price With
other nationally known second -line tires. Will you
please compare the specifications and the prices?
MM m
This Table lists the eight comparisons that were madefSix FIRSTS for Ward's Trail Blazers And Trail Blazers are also the lowest priced.
4.50-21 Tire
Non-Skid Depth
Tread Thickness .
Thickness of Tire
Width
Strength of Carcass
Strength of Tread Stock
Outside Diameter
Squeegees
(A "r.quee.ce" I. an extra cushion of rub
tier placed bclMtfn the two outer tire
pile, fur the purpose of preventing fabric
break, and Reparation of pile..)
Y tsra at .
Trail Blazers
.3507
.399
( .685 In. jA
4.713 In.
f 417Q 8.
30.705 in.
If... '
$5.15
Firestone Goody oar Goodrich
OldSlcM Pathtlrklar Cavalier
.250 In. " .213 In. ,19 In.
.343 In. .328 In. .367 In.
.593 In. ,5SS In. .50 In.
4.747 In. 47&8 In. 4.748 In.
1655 lbs. 1X56 lbs. 1418 lbs.
3490 lbs. 3160 lbs. 4165 lbs.
30.765 In. 30.796 In. 30.664 In.
o o o
(till Price) (list Price) List Price Usually)
$5.69 j -...,$5.65
I have personally examined the specifications of the four tires
described above and hereby certify that I know these spccifica-;
tions to be exact, accurate and devoid of prejudice.
President, MONTGOMERY WARD & CO.
Subscribed and sworn to before me, this
9th day of April, 1931 at Chicago, 111.
WEIGHT AS A MEASURE OP
TIRE QUALITY IS NOT IN
CLUDED IN THIS TABLE FOR
TWO REASONS:
1st, Because no two tires of the
same brand and size weigh exactly
alike, and -
2nd, Because quality of rubber and
cotton fabric used, rather than the
compounded weight after being
mixed with other ingredients is the
determining factor. Reclaimed or
second hand rubber weighs more
than new rubber. Tires containing
a large percentage of second hand
rubber, therefore, weigh more than
those made entirely of new rubber
even though the tires are exactly
alike in size so "Weight as a
standard by which to measure tire
quality MEANS NOTHING."
If you want a first quality tire . . . buy RIVERSIDES . . . and save money.
If you want a second quality tire . . . buy TRAIL BLAZERS . . . and save money
Montgomery Ward & Company stands back of every
advertisement. And remember: That Wards Always Sells for Less.
11014 Washinffton Ave.
Phone Main 18
La Grande. Ore.
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