3Ga (Irani? Ewmng iferor
MOTORING NEWS
GENERAL NEWS
VOLUME XXVIII
LA GRANDE, OREGON, SATURDAY, MARCH 15, 1930
NUMBER 178
NEW POLICY OF
SALES ADOPTED
Chrysler Corporation now
Competing in the Lowest
Price Auto Market.
Ity Water I Chrysler .
UHYUOIT, -Mich., Mar. 15 Itc
KiuntiiK Uiia week Chrysler eor
jioratiou Inaugurates a new sales
policy under which tho company
will compote in tho lowest price
automobile market.
All Plymouth models were sim
ilarly reduced by $05 to $70 under
present prices. ,
of the 19,000,000 pusseiiger
cars now licensed in the Untied
StnteH, we estimate that approxi
mately 0,500,01)0 were purchased tin
cither new or used cars at a price
of h;HH than $r00 or ?iiuo. Although
half the curs in use were purchased
ahuvo tho price ciass and in the
price class in which Chrysler,
Dodgo and Do Soto cars occupy so
important a place, it is obvious that
buyers of .limited purchasing pow
er comprise over half tho market
lor all anlomobileti. I'rosressivc
policy culls for responding to this
demand in tho low price ratine.
Fifty per cent of all passenger cars
used in tltis country are sedans and
it is accordingly important to
bring the four-door sedan particu
larly within the lowest price range.
Tho purpose of tho reduction In
riymouth prices is two-fold:
1 To meet tho public demand
for fpKiiity automobiles in tho low
lrieo field.
2 To enable all dealers selling
Dodge, l)ti Solo and Chrysler pro
duets to offer to their customers a
complete line of cars, Including
those within the lowest price rangi.
There are 10,000 dealers in the
Chrysler motors group, each with
individual organizations selling
respectively l& Soto, Chrysler and
Dodge curs. Henceforth alt such
dealers will not only carry their
present lines, but will, in addition,
market 1'lymouth cars at the new
low prices,
1'lymouth ears have heretofore
only been distributed through a
separate selling organiwition.
Potential Customer
Under tlte new plan anyone in
the market for an automobile be
comes u potential customer for a
Chrysler motors product. Jt is ex
pected, therefore, that tho new
plan will contribute toward stab
ilizing the business of our dealer
organizations, enabling them to
provide for customers desiring not
only tho higher price ears but
those within thcios?'tflco "range.
Chrysler corporation has in its
existing Plymouth manufacturing
facilities ut Detroit o.? of the new
est, largest and best equipped uuto
mobile ptunts in ihe world.
Through the company's wide
spread distributing organization it
is able thus to give the public a
car meeting the Chrysler standard
of workmanship anu quality and
that car to sell in the lowest price
market.
The essentia! feature of the plan
is this merchandising element
which will inure greatly to the
benefit not only of tho 10,000 deal
er organizations referred to, but
also the public to whom they sell
automobiles.
Tills new program is a norma!
development of our policy. Tho
offering of the first Chrysler cat
in January, 3 924 changed the trend
of design and engineering in the
industry. Later, to meet the pub
lie's demand for low priced six and
eight-cylinder lines in the Chrys
ler quality class, iho company de
veloped the lowest price eight-cylinder
car in tho world, as welt as
the lowest price sis-cylinder ear to
bear the Chrysler name.
The Chrysler corporation has
never lost sight of the importance
of tho largo volume four-cylinder
market. The company has main
tained and developed its manufac
turing facilities for making four
cylinder cars at the highest stand
ard and along with realizing plant
economies, has constantly improved
and developed the car itself. Since
the introduction of the Plymouth
car in I'A'lfi, its growth has been
steady and continuous, tho sales
reaching their highest levels hi the
highly competitive year llt'jD.
The new price schedule is made
possible! by the fact that without
redesigning its facilities or pro
ducts, and without additional in
vestment in plant, the Plymouth
car can bo profitably produced in
largo volume at tho lower prices.
Tlte car is already designed and in
production; more than 350,OOu
Plymouths or its predecessors have
been sold; and tho plants and fa.
clllfies for larger production al
ready exist.
The com puny will undertako an
extensive advertising campaign to
announce its new program. The
3 n.iuMt Chrysler, Dodge, Do Polo
and Plymouth dealer organizations
throughout the country have hatted
the new plan with enthusiasm. It
is our belief that this plan may
constitute, one of the most import
ant contributions Chrysler corpora
tion bus made to the development
of the automobile industry.
r : : : ; ; : ; 1 f
.' Listening (o a Purr of an Engine -. !
REMOVE 36,000
CARS FROM ROAD
Unfit Automobiles Are to
be Taken off Pacific
Coast Highways.
NEW! YORK, Mar. 15 (AP
f Thirty 'Six thousand mint auie-
mcBibont tnrttrt: II. Mis, J. R, Job fta fctfptHHss itliko to Biatrafae
Fielrfs, Vtmi U. Huffiimn, H, W. ftursr &n& buyer.
rotecs, Cuurtttcy Johnson, Kdwatti "Jtatt I been wrtlifiB tho artieSes
B. Jordan,
British Motor
Magazines Tell
OfStudebakers
Tribal to iho untisujti perform
ance ec btudebaker a President $
Ibis mnjestic ruler of the Iis Aueeiei Zoo wo o fatfcimdeil by the culdlke purr of the engine fa a
Chrysler "70" roadster that he gladly took a few ustmitcs of hi time It "listen ioT more closely, ilUout
being ramra-sUv ho stepped ou the running Ijjjarfl for cniarerinij research ad stadv.
Equipment For I SILVER RELET
Pontiae Feature
Of-New Series!
TO FLASH SOON
White Certificate
I Should Be In Car
mobttes WI bo removed from Paci- . Kisht anti Commaier Kighi fm
no Coast mghwaysdurms th com- Uttmt tw rteest urtteto in th&
iiig year In an effort which in part Junior Car Club Gttxrtte anI Auto
of a tmUunai highway saey plan e3i UHU&h motur pubtieatiot uc
wMuh is beiiig andertuken by vuri- eorjsg to M J. tJoss, Studebaker
ous compares ht the automobile Krafcltte a&l&v hre.
iRdustm as annouttccd by the im-j fSTh& h& iunwp Cgp
imimi aaiomoocaneroi cm-etttb tajwUo nntn on a road
meree, Tho program wilt involve ftr OHflprtitkeii wHh a commttitder
.the expeisamjre of approximately mit sfetf(tlt tottovut WltHotitttR
I.2.a oa the PaciHo mat. ammeMe efoP Wo wre tlt
Nttttott)r, Hi motor ooiHuEe Jtf4 mHe tR 2 hourit 25 ,nbBte
pmu to xcvw uu- . PKttttinff Ume. The performance &t
; biles iRlinyoiviHg an psept - mm Commftlttiw OIt tU& mtn m
The Btutiber of ears which tt is UifHtl atilt ttt SM.m
estimated wiU m aerappt-U in each ad d " roniiilnff eiimb.
It Is Kt very cap that cas atat't
this hilt in stolid ami comtuer a
lUti tif tm flll lit ttt. a
Aattttteton . s,&gj j Th& Ctfmmttlkacr
Uregoa j,yi
The nroKmm la characterized as
"perhaps the greatest 'Single msfety
move in industrial history by
Alvsn Maeauley, president t the
uatOJioMt chamber and farmer
chairman o its street traffic som
i mlttse.
"This widespread tsperifient wilt
strike right at the heart of tho un
tmfe vehfelg problem by eUmimU-
?iff a huge block, of those ears
1 1 wsuM liavtj ffOftsi Into; eetaess
fever lis dead silence and smastfe
rtess The Prcsitlent UKtfees smtest
sslrfa the axiom thut y&a easast
have s$eed wiihoat orsMjc KoJse
You gave ths petrol consampUon
as miles per gallon Der s
diseases nt Si miles In niy haads
ft has wrerksd out at exactly 164
sk P g Shoi-t of BrosViaiids I
kgsw &Z ise place where Its sfaxl-
mum speed o? St m. p h, can he
teed, hut with ease I have Isgrt
Flrsl Street Car
Line Loses Fight
nmilAH CAP) Ths or.ai
firat street ear Iiaet after irvir.?
its gtrap-iiangers faUliftslly : for
naif & eentiiry, lias lost its batiks
Ifeahle-decker mRlbssea haya
heeu fsalled on the UcMerfsIdD
Ksdettesassialt route her and iha
traja Kiss which on 5far 13, JSsl.
S3 veu P. h, on a saitabfa strteh etisa Jhe ffr -et
road'v merctaf ejectric ifeilliay with a
Negsjter schedule, has feces dlacon-
I tfed
Iltftditw In Canity siinB, Hewst The rattling ears have var..ah
in Tasicab CottuulU gnieide. ed fr&m the fanstiiar streets, and
The metsr should never Jae tfe the traek sad trolley wlrs ia
passenger, t ihe scrap heap.
of the states on the eoant is as foi-
save us the
jssusyOsa of heing drawn majes
ilea! I y hi an a rmeha f r between
ijjilestanes that occur at surprla
fngiF fF&mmt intervals, IHils as
nsafu reads merely alter the mm
thm nstis o tho carburetor but do
ut diiHliilsh Bpeeil, and 1 can ihhtfc
el utasy lng dlsianco main rontes
where a Uxp gPttr would be alt that
in uee&snary in tho gear hex. lu
viesv ef ihe power of tho car, the
reads that were used, and the bills
(W!THwW
'Designer of Racer to View
its Tryout at Daytona '
Beach This Month.
t?pciai dp luxe equipment, de-Hig-ncd
especially for the t'jiU New
SfilPii Tontiae six, even furthir i
cinpliHsizes the beauty of its j
graceful lines and striking colors, j
X!o(t important among the tie i
love fitments are the sneeiul 'six-f
wheel sets of wire wheels obtain-I f
able in rotors t ntateh or contrast ; t America to set' a simple picture
with ihe various hotly, finishes.! a'sire:ik of silver ' on Florida
With the six-wheel sets, the two
yparen aro placed in sppeln! front
fender wells and supported by
chrome pJuSed rein i nor . clamps.
Tho special wire wheel seis, to
gether with tthe -cbroftivo plated
front and rear fender guards and
tho sturdy trunk rack provided as
special equipment for InsUtHuf ion
on the rear of the car, combine
to complete iin unusually attrac
tive ensemble of color harmony
iJisplny ytmr w&lte certificate
of registration in yonr car.
This is the warning issued hy
the treKh Htaie Motor assocbt
lion which paints out that the law
retu(rtK dtspbty of the white slip
In the driver's pmnpsriment. The
PAVTOXA. UBACH.' Kla... Mar. ' "V V" f
(At Leubj Coateien coincH j Blaro.s ttffc followlne renewal ot
fegistratien this year. The cer
tificate of title should nt ho car
ried in th ear. it is your cer
tificate of title lo your motor ve
hicle and should ha placed wlih
other valuable papers.
Motorists are also advised by
the, motor association that tho law
rerjubes that license plates
Hands, r. .
Kuye Htm will paint ii befween
today and the 30-th when he riashes
his "Silver HuHet" over hard
packed sand in fpiest of a new
world s a n to ntoldin speed record
The champion HriUsh driver will
rfde alone, hut the shadow of Coa
teien win he at his Hide to share
victory or de' feat,
Uesigner of the speed monster,
which are in the poorest condl-nimfc were climbed, the average &t
tionf1 says Sir Macau!e Its mtlvn to tho gallon ot gasuUne
Oae X tho haKEtriis of the high-Us gtwtt
way jtuatien has been the rattle- WrltlHg n a recent issue sf
trap car which keeps re-appearing Autocar, J, K. Whitehall, a london
on the road after it has presum-! Pre-sbiest owner had this to
ablv been sent to the discard, Thelit has reeently been my good for-
aim ot this program Is to guarantee f tune to purchase tlt identical ear
the actual scrapping of the vehtete, previewed in yonr issue f July is,
'The 1Ish wiH be worked out by j namefy th atraisbt eight HtiMle
each company participating, lu hmfeer which competed so success
line with its general salea policies j fuliy in: the British mtbtc-Tweive
and the volume Us production, race at Breeklamis in May. I have
It. it. Grant, is chairman of the drives tbs car on the read about
committee which worked out the f miles. Since then I have read
details ot the program. Other f year article and eongraiuiaie y&a i
THnr.coiiN
teas rtrro;t&&KKit com&
Oeed rubber escelleut green
feather uphidstering, beautiful
greia Bueo finish on a perfect
bed?, This car la one ef suf
special prieetl below Northwest
Manual for Quick sale. Sato
priee for 2 utore days
An OK car ,
$645
mm .tiKvuoiifCT coetpk
Bxcelleut Blue Dueo flus up
belsterltig, S firea like nswf
atetsr eeuipietely reeonditieued
and covered by our 3Q-day guar
autea Cou;e In and
ilrtve this car .-...
1595
tm oimviiQuzr sport
TOt lily; U Five new tirea tuysr
paiut, exeeiieat top asd up-hoi-$&Hngt
body llk n&v? and a
csmpists motor overhaul, Tata
car fs fully guaranteed asd car
ries an QfC that counts. QSA
Iteeeutly reduced prica OOU
109 N l'0!il SPOKE HOAD-IErEB-.irivea
2,0SS miles by a
careful owner, fine new tirea,
tire cover asi lack, rumble seat,,
wfedshteld wings and other
equipment. Top and sldlg car
tains are rsw, xipholsisring nw,
body sew and finished
brows buff Boa't miaa
m An OK. Car
1485
Larison Chevrolet Company
Used Car
Lot.
Phone
Main 03
407 Fir St
n nd lines. -Open bodies hnvc fail Coateien prohahly will be the keen-
length chrome piaied front and
rear bumpers
While admirably soiled !o en
hunee eiH'h of tin seven body types
In whieh the 3!3 Pontiae is pre
sented, tho de luxe equipment ap
pearH to host advantage wlien com
bined with the new four passenger
sport coupe, fit led with metal top
and rear quarters and providing
direct communication between pas
Hencers in the driver's seat and
rumble seat hy means of a crank
operated window. The de luxe
equipment also proves highly effec
tive un the two passenger roadster
and the five-passenger phaeton
with their Spanish leather seat and
buck cushions, their gray elothteal
folding tops supported hy ehrome
piated slat irons and n.iturat fin
ish wood hows, their smartly de
signed provision for leaving the
pyraiin side eurtuiiis up while the
top is down and their chrome
piated, forward folding windshields.
(st critic at the trials eeess"wiii
brio;, him two-fold pleasure, the
end of months of scheming and tri
umph over a former pupil, Majr
Henry Keagrave, who holds the rec
ord of slightly more than -31 miles
an hour. '
Ho has not talked much of bis
latest product, but is hopeful it will
attain 250 miles an hour. Two
super-airplane engines will drive
it. . ,
Coateien is a Krenehman, but 28
of his 51 yearn have been spent in
Kngiaitd. Heftm the world war ho
became interested in aviation, and
his aircraft engines powered many
British seaplanes. The aeronautic
influence has been carried to the
itver liullet" in airplane mo
tors, stream-lining and vertical
rudders.
kept clear of 'dirt and greast and
he plainly visible. '
ItcMaa far Goednett
Recife ttshaily a lively tot to
whom keeping quint was a sinmer,
had been wonderfully rppressed at
the day's session of Sunday- school,
tutu when it was over her apprecia
tive teaHier expressed approval by
.-inying: "Heckle, dear, j(u Itavnheen
a very good little girt today.
"Yes'in, wm the -ftofptnnty asaenb
Injf reply, "I eeuidn't help being
good, i gft a stUX neck." Ilroeic
toa Enterprise,
The hand that rorlss the cradle
confuses th? world when it stieka
out from the driver's seat.
Auto Salesman (desperately) :
, lltitt mahi!u, if you take this ear
we will put your initials on U
free!
Mrs. Saver: fiat my husband
says it's not the initial cost that
counts, but iho upkeep.
Frefe Air Important
Had air is snrcotie poison. To
sleep in a room that hasn't a current
of air moving about la to Invite de
pression, IH heallb and grayness of
cftmplesimt, i'reper vent Hat bin tit
ihe honse Is fmiartatr Venrs tigs
there existed an Idea to the efTeet
thai night ftir was poison mis, That
was silly hnnksim. Kselmnge.
"How's your car running?"
"Not hv good, I can't beep U
throttled down.",
"j low's your wife?"
"Oh, she's about the same."
I'athfinder.
Splendid Gift to City
Marmont, fiirhmend, Ta., was
the home of Major and 3rs, Jo me
H. Iooley. Ily ttie provisions of
the will of Major Donley It became
city purk at the death of his
wife: and the" hoi3e bet-ama the
Dooiy museuni. The gardens are
coushiered some of the finest in
the South and the houM is fliled
with beautiful rugs, furniture aod
art gems.
OUR JOE...
is to protect you
From loss against property damage, personal liability, wlision
With (
AUTO INSURANCE
SOLD ON THE INSTAL MENT PLAN
i
ess
ESI
K?5
1
Pi
It IhtiIm nil how -a woman
gift u truukTul ut ttuit into u suit-
HID STA1E&
INVESTMENT GO. '
0. W. WARNOCK, MGR.
X
No need to risk your motoring enjoy
ment and spend more money by buying
cheap tires or used tires. Our Pay-as-You-Ride
plan gives you brand new
Goodyear Tires, with all the Mileage,
Safety, Traction built into these world
famous tires at the factory.
You can have your new Goodyears
today. No Red Tape. No delay this
easy, convenient way.
Bbhnehkatnp s