riro
T
LA GRANDE EVENING OBSERVER, LA GRANDE, ORE.
Follow
Matty s r
Into Lai
FOCK
es-
Grande
A fig leaf, a bearskin, a toga . . . hoops, puffs
bustles, trains . . . short skirts, knickers, beach
pajamas . . . Milady's costume has undergone
vast changes during the centuries!
And in her changing costume we see mirrored
the very periods of civilization! Mme. Pom
padour's curls and f rivilous ribbons tell much
more than the story of gay court lady . . . they
bespeak the brittle artificiality of the entire
Louis Quinze period. The demure gray gown
and stiffly starched cap of
Priscilla Alden talk of the
severe and God-fearing Puri
tans, modest and self-effacing
in all things.
And Follow the Advertising of
Women's Wear Shops in
The Evening Observer
.Din ing 1929 the merchants of La Grande who fea
ture women's wear broadcast their message of
styles and prices through the columns of The
. Obsei-vcr. The great volume of this advertising
is a true expression of confidence from merchants
who realize that the women in this territory road
The Observer.
Today the frocks and coats and hats . . . every
thing we find in the women's apparel shops
of La Grande . . . tell a flashing, fascinating
story of this new age!
La Grande's stores are live, vibrant organiza
tions, operated by wise merchandising men
and women who send their buyers to the fash
ion centers of the globe for new and different
things that women wear. They serve as an
admirable background to the social structure
of this great city of the Northwest.
If you want style and quality buy in La
Grande, where the fashions
of the world are brought to
you with courtesy and econ
omy New clothes for a new age!
LA GRANDE, OREGON
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