Monday, July 29, 1929
Page Four
LA GRANDE EVENING OBSERVER, LA GRANDE, ORE.
( ImitriHirttUHlt
n Imh'iwnriVni Nrw-wnnpex
ANK K APPLRBY Editor and Publisher
I F MATTHEWS Bimlnena Manager
, Publlnhed evenings, except Sunday, at 1416 Adams Avenue,
a Orande. Oregon. The Observer-Star published every Friday.
Bntered at the Postoffice at I-a Orande. Oregon, fta Second
Mfimh Mnll Mnttpr under net of March 2. 1879.
. OFFICIAL PAPKR OK UNION COUNTY AND THB
CITY OF LA GRANDE
MEMBER OF ASSOCIATED PRESS
The Associated Press Is oxrluslvelv entitled to use for publica
tion of all news dispatches credited In It or not otherwise credited
if published herein. All rights of republication of special dis
patches In this paper, and also the local news herein also are
reserved.
National Advertising Representative
M. C. MOOENfEN A CO., Inc.,
San Francisco, Los Angles, Seattle. Portland, Chicago,
Detroit, New York
: ' . SUBSCRIPTION RATES
By Carrier
Dally, per month In advance .. .. 76o
Dally, eix months In advunce .....$4.60
Dally, single copy..- - ........... ....... Bo
' . By Mall
Dally, per month in advance BOo
Dally, per six montliH In advance $2.60
Daily, per year in advance .$5. 00
Weekly Observer-Star, per year $2.00
ADVERTISING RATES
Display, foreign, per column Inch 42o
Display, local, per column inch ......... H 40a
Time contract prices on application.
HOW MUClf MORE! If ye hi'lng evil, know how to give
'good gifls unto your children, how much more shall your
Father which is In heaven give good things to them that ask
him? Matthew 7:11.
OFFICE
CAT
tMADI MASH UK).
Junius
; The crash of the Bromley plane at Taconia cost the busi
ness men of that city $25,000 but it probably saved the
pilot's life. The chance of making a solo hop from Tacoma
to Tokio was about one in fifty, judging from the success
and failure of those trying to span the Atlantic. It's only
;a question of time until the Pacific will be conquered. Lieut.
Bromley may yet be the man to do it. But 4700 miles is a
long way. And we can't help thinking that no great advant
age to aviation has been lost.
"Two hours from New York in three different directions
aro dense woods such as are mot found near other large
cities and prized by those who seek the out-of-doors." So
' we read in an article from the eastern metropolis. Dense
'ood.s in three directions. An abundant nature not found
rnv other large cities. Goodness gracious! We must go
n?t sometime and see those dense woods. Out here in the
at, especially near Portland and Seattle, it must be diffi
i.lt to find dense woods in one direction, lot alone three.
. :.v York should put on a big advertising ''campaign to
; KJize those woods and let more of the country enjoy
virgin fastness.
IT REDUCES PRICES
Some people have always argued that advertising alds to
he cost of goods, and that the business house that eliminated .
this form of expense could afford to sell cheaper. )
It is interesting to think what would happen if all at once
firms stopped advertising. The result would be that the
enterprising and successful store, the one that gels a good
trade because it serves the public efficiently, would be unable
to hold its position.
A store of that kind could not show enterprise in attract
ing the public, because the public would not know what it
was doing. People would buy in a haphazard way, largely
of the stores that happened to be nearest to them. If the
enterprising store attempted to handle some big lot at low :
prices, the public would not know that the goods were there, I
and the sale would not.be a success. This would discourage
a man from special attempts to serve the public, and he!
would run along in a routine way.
The tendency would be for a lot of small stores to spring!
up, and get the trade away from the enterprising ones that
now advertise freely. The public would not know that one
store was better than another, and a dealer could charge
high prices and the customers would not have the store ad-
vertising by which they could tell what prices should be. I
Merchants would find that it did not pay to hold special
Kales as the public would not notice them much if they were'
held. The constant stream of trade that has been flowing
through enterprising stores would dwindle. When a store
sees its volume of trade fall off, the charge per article for
retail distribution lias to be increased. The cost of distribut
ing stuff could be expected to double under such a system,
and there would ho a lack of the special opportunities by
which the thrifty buyer now saves money. Volume reduces
selling costs. And volume can be had only through intelligent
advoi Using.
We suppose someone ele will be trying for a new emhir-l
a nee record before long, but if we were in the business the
record of the hoys at Culver City would be rather discour
aging, to say the least.
All things arc relative. When the cave man took up his
club to capture a cave woman, he doubtless wished he had
tackled a she tiger instead.
Might save il Httlo Hyinputhy
for the poor fellow with a family
und without a Job.
mm
High Hat "What happened to
that valet of yours?"
Hye HatUe "I fired him for
removing a spot from one of my
BUltH."
"Hut Isn't that what he la sup
posed to do?"
"Yes, but this was a ten spot.'
Tito Modern Girl
IllessiriKS on thee, modi-rn Rlrl,
UareleKKCd maid, with marcelled
curl.
With thy turned up snippy noso,
And thy abbreviated clothes;
With thy . red lips redder still
Kissed by almost any pill;
With thy roUKe upon thy face,
From your compact's inner spue-';;
From my pocket I Klvo thee dough
You'll want more I ought to
know!
You'll have all that I can buy,
In the reach of ear and eye,
Outward diamonds,, inward food;
blessings on thee Uo bo good!
Instead of catling 'em the talk
ies it might bo more- appropriate
to call 'em the Itsplus.
m m m
"Don't you think that d linking
the kind of stuff we get nowa
days is dangerous?'
"I don't know, I always uso pa
per cups,"
All whoopee and no work
makes Jack a worthless shirk.
Nowadays it is no reproach to
call a young man flighty.
StH'ius l Tukn ono Literally
Ho i iu like it cold,
Koine, like it hot.
Hut I tell the weather man,
"Just glmmo what yeh got!"
Many a man has broken under
the strain of trying to go today's
work and tomorrow's worrying.
The man who exclusively inun
ages his own business Is never in
un overcrowded profession.
If you want your dreuina tu
como true, don't oversleep.
If you should ask me what I
think alls the younger generation,
if anything does, 1 would Hiiggest
that It might be a revolt against
tho unattractive cxamplo of the
older generation.
Irate father: What do you meun
by coming homo at 5 a. in.!
Indignant Daughter: For cryln
out loud. Top! I have to putronlzo
tho old roost somu time, don't 1?
I'ncte: Are you first in any
thing In school? . , . ,
Tommy: No, but I am always
first out of it.
bag, Wash oranges, cut In halves,
remove seeds and extract juice.
Put rinds through food chopper.
Stone and wash raisins. Put
through food chopper. Wash and
j drain raspberries. Put currant
t und orange juice into preserving
j kettle wit hsugar. Bring' to the
; boiling point and add raspberries,
' raisins and orange peel. Boil gent
ly until thick. It will take about 20
minutes. Try on a cool saucer to
I determine when conserve is done,
j Pour Into sterilized glasses and
' cover with para fin when cold.
She was a hunker's
nnd she Interested me.
daughter
MENUS
By SLster Mary
NKA Service Writer
In the "good old daya" the up-to-dule.
hous!wlf nerved at least
two kinds of jam or preserves at
most of her meala. She considered
it necessary thus to show her
skill and dllHRenre.
Today high sugar prices have
taught her that these "spreads"
an valued more If used in moder
ation and scientists have convinc
ed her that her family is better
otf without too much sweet. The
w omit n who must buy both her
fruit and sugar knows that jellies
and jams are more -or less a lux
ury anil uses them sparingly.
He that as it may. every woman
wants a few jars of extra fine pre
serves on her emergency shelf to
servn to the chance guest.
t'hoice preserves served with
hot linking pow der biscuits have
turned many a plain "scrappy" 1
luncheon into un udctiuaic com
pany meal. 1
lluhy Concrp 1
One quart red currant. 1 quart
red raspberries, I -2 pounds rais
ings, 2 orange, ft cup sugar.
Wash cut rants. Put in preserv
ing kettle with JUt enough water
to prevent burning. Bring slowly
to the boiling point and crush
with wooden potato masher to ex
tract juice. Simmer until juie !
flows freely. Strain through jelly I
AblLHAftTlN)
ftllAH UOKS KANT
PORTLAND. Ore. July 29 AP)
O. Alonzo Grub, Oregon's young
science student, was today on his
way east to compete fn Thurs
day's examinations with eastern
students for the four-year course
of study at the Kdison laborator
ies, offered by Thomas A. Edison.
A large group of relatives) and
friends was at the Union station
to see him off.
Woman Derrick
Driver Injured
On Union Farm
A radio receiver with loud
spcukers in every classroom Is to
be Installed in tho Beaumont, Tex.
high school.
By Mrs. L. Z. Tcrrall
(Observer Correspondent)
I'NION, Ore., (Special) Kthel
Wilkinson met with a painful ac
cident while driving derrick for
her father. Juke - Wilkinson, on
their farm northwest of Union,
last Tuesday. A horse stepped on
her right foot breaking one of
the bones between the ankle and
toes. She was hurried to Union
where the foot was placed In
a plaster cast.
Ted Hutchinson and Mr. and
Mrs. Ionuld Gale made a fishing
trip to the Wallowa river beyond
Lostlnc on Friday. They had real
fisherman's luck and returned
with well filled baskets of trout.
It Is reported that Miss Sylvia
Ifughoy and Alfred Crosland were
recently married in Portland.
Both of these young people were
formerly of Union. They will
make their home In Portland,
where Mr, Crosland is engaged in
business.
Mrs. Hell Wright. Mrs. Kdlth
Phy, Miss Cadwell and niece, Het
ty spent a restful and happy day
at the C. K. Iavis camp on Pres
byterian flat, Friday.
Ir. and Mrs. Leonard Davis and
children of Tigard, Ore., will ur
rivo In Union .Monday for a short
vacation. Ir. Davis was formerly
a dentist in this city and both ho
and his family will be welcomed
back by a host of friends.
Mrs. George Winshlp. who suf
fered from a attack of appendi
citis will be operated upon within
a few days. She is with her par
ents, Mr. and Mrs. J. G. McCon
nell at Pendleton.
Mr. and Mrs. Dave Jones and
daughters. Peggy and LunJeo
Weaver are moving this week
from the S. K. Miller cottage to a
ranch near Haker.
George Winshlp and Ted
Hutchinson left Saturday after
noon for a fishing trip to the Los
tine, country. They will remain
over night unfcl return Sunday
evening.
M rs. Worsham has returned,
thl.s week from a two months visit
in Haker. Her daughter, Mrs. At-
N. K. West & Co., Inc.
Store Closed
Tuesday and Wednesday
vin liurnett returned will' her for
u short stay.
Harold Busiek who clerks In tho
Levy store left this week lor it
vacation ot ten days. He will visit
at the home of his brother, Claude
liusick in Seattle.
Mrs. Marshall Huffman who
has been very 111 at tho home or
her mother. Mrs. J. W. Kennedy Is
reported Improving. Her son Kld
rldge who has been attending the
state teacher's colleg at Greeley,
Colorado was called to her bed
side. ,
Mrs. Vv M. Roberts, sister of
Mrs. lOlmlra Kennedy and Mrs'
Hereon her daughter of Ashland)
Ore., aro visiting- a few days in
Union. ,
(1111,1) DROWNS IN DITCH
YAKIMA, Wash., July 20 (API
Shirley Moo Tu.'nldge, ( &L
months-old daughter of Mr. and
Mrs. J. Henry Turnldge of Albany!
Ore., fell into nn irrigation ditch
and was drowned. Efforts of ad
inhalator squad to revive net1
failed.
TRY
W. K. GILBERT CO.
FIRST
!
No unit tor how iiuuiy hlmtikv-i
I an' tMl) pole nrr lemlthrHl, ,
nut fj mitathlm a I hi? go Mntlithi :
j to the rvklo?s drivers tiMeii o' ;
; tho uiilliiet.' "It JeM mhhum like
I can't wrap tlil thing m It Mn'i
look like a minri,' Miltl I' ll Ittuk
he rmiril n frvinxl ocr
au UiiUcoJUn ivr tliu launUr).
A teaf TrtnipmHaHtm
lids Red Tag
Hf w YOUR PROTECTION
v
are a few examples
of' outstanding values
WHENEVER you see the Chevrolet red "O.K.
that Counts" tag attached to the radiator
cap of a used car you know that it represents
outstanding quality and value. This tag means
that the car to which it is attached has been
thoroughly reconditioned and checked "O. K."
by expert mechanics using genuine parts for
all replacements. Tho red O.K. tag Is the
purchaser's absolute assurance of thousands of.,
miles of dependable, satisfaqtflry, performance,, ((
If you arc in the market for a good used car,-'
come in. Duo to the popularity of the Chevrolet
Six, we have an unusually wide selection of
used cars taken in trade and our prices and
terms are exceptionally low. Come in today!
1928 Olds 2-door Sedan - Driven less than 10,000
miles with tires like new and many other extras.
Price $850.00 with an O. K. that counts.
1928 Chev. Cabriolet Looks and runs like new,
fully equipped, also license.
Price $550.00 with an O. K. that counts.
1927 Chev. Coach Finish in blue duco, just over
hauled, two new tires and license. Bumpers front
and rear, motometer.
Price only $395.00 with an O. K. that counts.
1927 Chrysler 50 Coupe In dandy shape through
out, fully equipped, license. A-l mechanically and
appearance, good tires at our low price of
$415,000 with an O. K. that counts.
1927 Chev. Sport Touring Ps'ew paint job, motor
overhauled, new battery, 5 good tires.
Price $325.00 with an O. K. that counts.
1927 Chev. Coupe Run small mileage. You will
have to see this car to appreciate its low price of
$395.00. $150.00 down; balance small monthly pay'
ments. With an O. K. that counts.
192S F ord Roadster - A-l mechanically, new paint,
many extras in cludng foot feed, windshield wings,
motometer, water pump and spare tire.
Price $215.00 with an 0. K. that counts.
1926 Ford Coupe -- Motor completely overhauled,
new Duco paint, good rubber, motometer and other
extras.
Price $215.00 with an O. K. that counts.
1926 Olds. Coach - Leather upholstery, bumpers
f ront and rear, $50.00 trunk, spare tire, motometer
and just completely overhauled. Priced for quick
sale $395.00.
With an O. K. that counts.
aneooBragi
1925 Ford Coupe - A bargain for someone who
wants cheap closed car transportation. Just newly
painted, motor A-l condition.
Priced Only $125.00
All used cars selling for $200.00 or over carries our regular 30-day mechanical guarantee.
Easy Terms can be had on any of the above cars.
Larison Chevrolet Co.
Phone Main 2 or Main 50S
Used car lot located at 407 Fir St.