' STYLE NEWS
Ha (inmite lEwntttn bamr
GENERAL NEWS
VOLUME XVII
LA GRANDE, OREGON, WEDNESDAY, MARCH 27, 1929.
NUMBER 131.
SPRING BRINGS NEW
FASHIONS; HERE ARE
HINTS FOR SHOPPERS
Straight line Coat With or Without Fur Important
. for This Season; Scarfs Again Good; Flat Furs
Are in Favor; Frocks Feature Color .and
Printed Silks Are Gay
The wise woman of fashion goes
uuout inyvslintj in her spring
aril robe much in the manner of
Tlio wise Inventor in ,the stock mar
ket. She, like the person who
pluytt the stocks, realizes that she
must consider her purchuses most
carefully . . . for thero are just us
many h iK h ways and byways In the
fashion market as there aro In the
stock market. . Thero are just us
many reasons, too, for sudden
chants in the mode, but these can
be foreseen If one lias an Idea what
to look for and how much to con
sider the rumors and tendencies
that are afloat.
How often have you seen a new
style launched and seen it quickly
bought up by eager spectators?
How often have you aeen this par
ticular style sent sourlnsr to the
heights of popular favor? Some
women buy their clothes conserva
tively and wisely . . . out oven these
do not alwuys find their invest
ments gllt-edKed.
. That is why we have taken tlio
liberty this season of appointing
ourselves your fashion brokers. Kor
I you we have scoured the fashion
I'lnurkets, judging the modo from
this angle and consulting with
stylists who are in on the ground
floor on fashion's tendencies for
spring. We have secured some
very important information for you
which should bo especially helpful
when you Btu.rt.ty investing in your
spring wardrobe. 8o wo suggest
that you read this resume of what
is destined to be good for spring
und make your selections according
to your good Judgment.
Mow Ideas In OoutH
Let us begin with the couts. Tho
straight lino coat with or without
fur is the - important coat 'for
spring. This will be good news to
women who tend towards stout
ness as the straight coat hus a
slenderixhig effeet that every wo
man loves no matter what her pro
portions. Thero aro those, of
, course, who like the feeling of
flares and fullness and for those
fastidious women tho designers of
I'aris have introduced the flared
, silhouettes in coats along modified
-, Princess lines. In spite of tho fact
yJ that every woman is not ilttvrcsle'd
in costumes with tho l'rlncess
fooling, we cannot deny that It lias
quite an Important place in the
- ' modo for spring for we saw it In
nit the shops us we took our fash
ion jaunt through them tho other
day in order to be ublo to gtvo you
first hand information us to what
is new und authentic for spring.
Scurfs Again Important
It is our guess that regardh'ss of
the fact that scarfs pluyed a very
important role In tho reulm of
fashion for spring last year, they
will be very important for spring
this year for there Is something de
lightfully youthful and flattering
about the flare of a scarf about
the throat and women seem luuthe
to disregard this fashion feature
simply becouse a yeur has elupsed
since it was introduced so success
fully. Spring would not be spring for
some women unless it included In
their wardrobe at leust one coat
that was enhanced by a cape. I'er
liaps that is tho reason that in the
stores we saw such new and amaz
ing ways of treating the cupe. Wo
saw capes that extended to the
finger tips and capes that only
-came to the elbows and capes that
were slipped down the back and
cuius that appeared only off one
arm, leaving the other one out hi
tho cold.
Fur less Coats Aro Smart
J)o you remember how hard the
fuiifss coat fought for favor last
spring and summer? This year it
seems bound to be accepted by tho
wise woman of fashion. We have
I a feeling that women aro tired of
fur on their winter coats and would
like this delightful change which
the furless coat undoubtedly af
fords. Nevertheless fur trimmed coats
are much in evidence in the spring
collections In the shop. It is ex
pected that fur trimmed coats will
bo selected by a majority of wo
men, but ut that there is ulways
place for one furless coat In any
woman's wardrobe.
About Fabrics and Color
And now wo would like to tell
something about the fabrics und
colors in the coats. In the family
of woolens, kashas without a doubt
take the place of first Importance
in tho coat realm. The always
If'- practical und always smart tweeda
hold st-cond plant, with twills and
suede fabrics following closely. It
Ft ems to us that the stores arc ex
pecting a big silk coat business this
spring, if a number of coats they
are showing this present moment
is any criterion. Satin is the lead
ing material In the silk coats. Silk
crep"M come second, and then there
Is heiiguline and moire. Some of
these coats are developed fn simple
tailored fashion so dear to the
heart jof many women. Others in
troduce flHn-s and godctH, inserted
plaits and many other Interest
ing new ways towards producing
the flare, silhouette which is ho
exceptionally smart in a silk Cent,
and so desirable for Kaster wear
und the formal functions of spring
that follow.
There is no getting ground the
sTiprrmnry the tans and blacks
hold in the coat realm, for both are
practical and both are fluttering.
, Itiack, of course, is especially ,m
C jsortant because of kasha and Ue-
ln stunning frocks for spring.
Thero is Curfew and Meridian and
Matins. We saw ono stunning frock
in an afternoon shade called La
va tule, another Patou color made
especially becoming by its mauve
cast, w hile Phyllis is a light but !
lively shade In a new evening color.
Beige Is a very important shade
In frocks for spring also, especially
-when it is combined with brown.
There is a new beige shado called
Moon-Gold. It is a lovely warm
shade and particularly smart when
combined with brown.
The woman who likes red will
have little difficulty In sutisfylus
her1 desires for her dress wardrobo
for spring. We saw sevcra o.uart
frocks that were entirely of ra.
ierul urge that comes at this time
of the year to present tho best up
pcaranee for the world to see.
CITY PLANS FOR
MdJUirAIlAliC Summer Shade
Hats Colorful
Week Active One in Busi
ness District With Many
Spring Purchases
1 tints at
to
sumo it
ins women's and men's clothing,
report lnereuslnjr business In tho
lust several dsys, brlnfflnir to an
cause of the coats that are made,
or silk. Tun is excellent for coats'
that women select with little (rocks others of red combined with black
to match, thus making their own and white and navy and whtto
ensembles and because It goea up with touches of red for tho third
well with spring colors and shades, color, following tho three color ar-
Next In line como the blues In all rungemcnt niudo fushlonublo by
their . glorious shades. And then, Chanel.
of courso. wo saw many Btunnlng Crocks of ' yellow appear In all
greycoats and some luscious greens h tmnnant nnu, rui,Pinu u.i
and brilliant reds that took your ..n, ......., .,i.. ...... i.i.i end a period of qulot tliut endured
eye. wilh ercen chartreuse tones. This 'a,to !" February and early tn
rial run in rmw ls another color that lends Itself
Klut furs are apparently moro beautifully to combinations. We
strongly in favor than long hulred noticed It was used often with
furs in the case of fur trimmed ulaclti whlte, navy and sluto grey,
couts and among the short haired .
furs that Paris has evidently up-1 Primed Mlkx Aro Gay
proved for spring, tho shoi In I Printed silks have become classic
town sponsor caracul, ermine, dyed of the modo and never have thoy
xmli-rul milvn nn.l ilvori In, .1,1 bl'Ctl lllOrn beautiful OV SUV than
The neck treatment on tho now they are this spring. The frocks taster demand for now clothing
coats attract interest for their In- th"t wo saw for formal wear had running ut a high level. Show
genuity A good many of them are 'all all-over effects and combine windows throughout tho city uro
one sided affairs and aro often on ul1 the new colors. the greens, , attractively dressed In a spring
only ono sldo of the coat One mauves. yellows and blues on dark mutlf and tholr contents are more
coat we noticed was a black broad- or light backgrounds. Printed alluring than usunl. The modes In
cloth and velvet was used to trim llkil threo colors continue to be women's weur this year lend thom
thlB cout In the manner of fur and v""v nart and are particularly ef- j selves very well to a colorful show
somehow wo felt that it gave it fectlvo In such combinations ' as ing and this applies to tho men's
even a more elaborato effect than "'nek, white and red; navy, whlto , stores ulso. . ft
fur and would bo tho sort of coat ana rea: or ln navv ut''so and red, i With the coming of tho spring
that would bo selected .by those 'n patterns which feature cross time, the budding of the now sea
chic women who are so stunning In hutch effect. 'son, there Is not only thO'urrlv,ul
bluck. You will be pleased with1 A lot of Interest Is being muni-1 of the latest Htylos In clothing but
the vuriety of neck finishes this fested in tho use of necktie silks many othor new activities como
season. These aro carried out with ,or one or two piece frocks for into being. i
rubric of the coat or another har- travel, street . und sports weur. j Tho tlmo holds special slgnlfl
1'AltlH (AP) Summer shado
hats are going to be whin, cxtend-
the tip of the shoulder tn
instances, but they will not
.bo round, slnco the front will nearly
tho always bo shorter than .the bACk
and sides.
'. Double deckers of felt and straw
aro shown by a dressmaker-milliner
of wide influence. Nearly all
hats at this particular houso are
mushroom In shape.
N'utural straw hats or enormous
sixe. with crowns covered with
nrititnrl or nllltn colored silk tn
Local storos, both those handl- ,liutcx tho sport or beach costume.
aro an important phuBo of summer.
l.u Grundo women, and
others of their families as well,
are preparing this week for tho
annual Knster parade. True, there
Is no Klfth avenue here, but never
theless. In this city as well as else
where over tho country, the day
is generally taken us the occasion
for tho blossoming forth of the
spring hablllmonts.
Metal Links Used
In Dress Material
"TAR18 (AP) Dresses and cock
tall jackets of metul links aro the
nearest designers of clothes have
come to eliminating cloth from
their scheme. A woman dress
maker shows tho metal mesh In
an afternoon dress of purple mesh
over silk. The mean cocktail
jacket ls worn over a decollete, din
ner dress and U unllned. ' .
In sixe and appearance -tho mesh
resembles the link purses which
were fashionable a few years ago.
Waited Tim
"Tn give uUvlce unasked." laid
HI Ho. the sage of Chinatown, "Is
to struggle with responsibilities
without hope of rownrd." Wash
ington Star. '
Brightness
Follows Drab
Tones of Winter
, ny Diana Merwiii .
(Associated Press Fashion Editor)
PARIS (AP) Sunshine colors
will be the aftermath of a long
hard winter, people who make tho
style are saying.
Advance orders show a marked
preference for tho yellows, greens
and reds In southern sport clothes,
and flowery words like capuolne,
which means nasturtium In
French, marigold,, larkspur, and
poppy aro mixed up with clothes
talk ln the big shops.
Yellow promises to De the pre
dominant sport color, with lots of
brown and whlto to go with it. Hod,
blue and white, and yollow, green
and white are other color combin
ations that are already established, '
Kven Paris street clothes of this
advance date show the brown and
yellow tendency, in contrast to th
steady popularity of black tn evi
dence all winter. Brown hats, with
yellow, or beige and brown scarves,
are seen on all sides as the acces
sories for brown fur ooats. Paris
Jans seem trying to cheer them
selves up with the thought that
now winter has come and stayed
longer thnn usual spring cannot
bo far behind.
. Earll.tt Celorsd Play ' -
"Sittus Mutiizus" win the Hrst
fnlMength piny dealing entirely,
with negro life, In which the char-.
sclera are colored, to lie slatted In
the United States, It was produced,
in AtliinllcClly ln 1010.
"5
March when with snow on tho
ground and the air chilled,
thoughts of tho sprlngtlmo arid
bright, new frocks and hats wero
merely dim things In tho future
llusino&s Increasing
Merchants ln general report ex
cellent business, with tho pre-
a rule und urn voiv smart of eori model In brown and yellow und
Uuioy in the gay high shades to orange combinations and another
bo worn with frocks of mulching ln lovely shades of blue. Enough
pastel crepes. We noticed quite a . mioui coior.
number of three-quarter length
wool crepe coats ulso. These
fiuuuted separate scurfs.
Frocks IVaturc Color
It is difficult for us to tell you
abuut the new frocks they aro
showing for spring without Im-
Some very attractive models havo
monlslng fabric. . ( These silks use the sumo smnll cuuco not only us regards clothing
i Unllned coats received such a geometric designs that one finds but In othor wuys. l'urnituro and
grand reception at all the southern on '10 r,cn cravat silks that aro ; drapery dealers report actlvo 4e-
resorts this winter that without a imported from London, They aro mund. Gardeners aro purchasing
doubt they will be ono of the most exquisitely soft and supplo In seeds, bulbs, roots, , new plants,
Importunt for sprhia'eur both ln weave and, of course, urD to bo. shrulibory and before long, us the
town and country. ' These little h,ll ln u" tho leudlng fashion soil wanna up, tho first tiny voge-
coats aro three-quarter length us shades, wo saw one very stunning, tublo leuves will push skyward.
I-lowers In lluu
Duffodlls, crocuses, hyacinths
und many other early blooming
flowers uro In bud and before long t
u riot of colur will pruvude ln-ut- J
clever touches of embroidery und tractive yurds over tho city. . V. '
one we noted hud u frock of beige. Homo owners, whoso houses are !
georgette und the little Jucuuetto beginning to show tho dullnoss u( u
wus beige lace.(i V y few years, uro prepuring to oovo'r
Mat Crepes For lOroelcs them with a new cout of puhil.
Klat crepes uro the leudlng frock Contractors report much tntcrtst
fabrics and yet wo havo an Idea In pIuiib for remodeling und moil-
medlately stressing the importance that those will be outdlstunced In . ornuslhK throughout La Qrundo.
of color In thojnode. No longer tho race for popular favor by tho Other activities, dormant during
iio we eo.thO"'yelled greyed over- old'rellnbln georgette; , Thla ls tho- the winter, uro Ruining in muuica-'
snaues tnuc nave neon so popular material unit hus not received tho turn, nil linked together in the Ken-
for several seasons pust. The now , fushion Importance tliut Is Its due , '
colors are clear und bright und for sevelul seasons pust, but Is be- tho two extremes struggling; If or
uro designed to bring out all tho Ing splendidly revived for spring, supremacy, livery woman uitl the
gaiety und charm of this youngest , Thero are chirrons, nation und tho youlhrul boyish figure will wear
scuson of the yeur. over popular printed silks. ll''or tho a short Jueket outfit, presumably
Hlue continues upon its merry crisp cool days of spring there in u print, ni plain creped, or cdm
wuy und will bo much worn fur are frocks of sheer woolens, wool blnutlon of the two. It mukes 111
sprlng duytliue and evening ocru- crepes, gcurgeTtos.wollcs, and open tlu difference for all uro fashion'
slons. Some of the new bright work banket weaves being most uble und nil uro smart,
clurk blues tliut are being Intro- ''generally used. Keutherwclglit I Tho prints are so unusually at
(luced for spring arc "Jeunno . weuves are ulso very good und tructlve und cun be worked up so
D'Arc," which is tho delightful' these ure disputing for a place 111 successfully In these ensemble cus
strect or travel shude. Then there the modo. , j lumen that there Is little doubt uf
is "Sailor Hlue" und "Itlvorlu" und I A Word About I jiM'nililes their fashion ucccptuncn. Never-"Moat-Hlu"
and all gorgeous mudl- The ensembles aro black thin theless the designers havo fmVlo
uin dark blue shades. spring and It seems us If every some very Interesting costumes
Then those sluto blues that wero frock is taken unto itself with combining two plain colors In the
launched so successfully by I'utou Juckct or coat of some description manner o'C the new mode and some,
for southern wear during the past or other. Couts vary in length times threo. Then others develop
winter season are being Introduced from the hip to the hem lino with ensembles of their own.
An Invitation
To Attend Our
FORMAL
OPENING
TOMORROW
NIGHT
7 - 9 P. M.
We Want You to Sec the Floral Display
' . in our
New Location
1115'2 Adams Ave.
Across the Street from Grande Ronde Meat Co.
Where We Will Have Larger Quarters and
Better Facilities to Handle Our Business.
EASTER
FLOWERS
Before You Forget Order Now.
Delivered by Wire Anywhere.
Member F. T. D.
Claris, Florists
ill y -..sTi M
m
SCARF, a Hat.
a Flower the individual touch
to complete your Easter ensemble . .. . Or
perhaps you have still to buy your frock
or coat Ward's have scores and scores of
esh, alluring;, new models, attractively
v priced, with just the right acces-
' - D ft 11 Act 4a m a Is a 4lA lAutiinin
distinctively your own. -,
- The New Dresses
;.' $8.95 . .
ni prints, crepes and geortrcttcs cutcli
the charming gaiety of Spring with
their lovely colors and new stylo
touches . . . draped necks, potul-like
pleatings, tucked designs. You'll find
them vastly becoming and exception
ally low priced. . . , '
The Ensembles .
$14.75 -.
aro found in a numler of smart va
riations' . . . little jackets on some,
longer coats on others ,. . . color and
fabric contrasts, clever stylo details
that make each one distinctive. Every
fashion-wiso woman will include at
loast one in her Spring wardrolo.
The Spring Coats
$14.75
Swagger when fashioned of camel hair tweeds,
beautifully tailored ... or are demurely dressy
when made of broadcloth, Kasha cloth, Kasha
broadcloth, trimmed with flat furs. Thee are ,
flares and straight lines, inset fabrics, novelty
colors. - 1 ;
All-Important Accessories
. Colorful Costume. Jewelry 49c
Smart New Handbags $1.98
Pull-on Fabric Gloves 98c
Dainty Handkerchiefs 2!c
Exquisite I''lowcrs-69c
Color in the New Shoes
$3.98 to $6.50
to haimoni.e with new coit
tumes, shoes take on color . .
light tins and beiges, grays,
wilh black and reptile are very
popular. There arc any num
Itcr of smart und graceful
styles.
Hals-$1.45
There's clnsli flml stylo
nlMiiit. Uin gnjr new Inns.
Willi tlM-lr snug contours
mill lilirh colors. Nirnns,
foils anil silks am do
vlKt In a iM'nililurlnic
niiiulior of I'linrmliig unit
lutMimliuj; uliiies.
Of Lovely
Sheer ness"
In 'tin pli'oteil top nra
t'liirron Ihmo In sun bin'
und nil tlin oilier QQ
n;iv slwdes 0C
IS
Fine Rayon-
rusliloiui slim fliiiiiK Tints
iiiiiI liloonierH for ienr
iiinlor new frocks, no
1'Uv.h, m-iicIi :.; JOC
A Dance Sel-
$0.50
Sec these new models
U (lithilily floM(il In bluet
ni itrouji. Of fhif, tiihI-
bullftle
$1.98
MONTGOMERY -MM
1101-3 Wash. Ave.
Ph. Main 18
La Grande, Ore.