Six
LA GRANDE E VENING OBSEltVER .
I'hui'sday'January'Silaa)- X
ADVERTISING IS V
GREAT FACTOR
Newspapers Play Amaz
. ing Part in American
. Commercial Advance
HVIlAf lfHK, N. Y.. .Ian. 81
AI') The part played hy ww
paper tidv-ertudnir in Anterlru'H
prem-M ootmiierelnl position wtw
iln)hiiHiMcI hy William A. Thoiup
mn, direct or of the hureuu ndver
UhIuk. A mm ti Neupuper I'uh
llMhom uwuirliitlon, in itn tiddreiut
here today lie Co I'm the Nvv York
Hlwtii rulillitli'-iV iixroiclfillon.
"lVowHpaper advert ltd nfr." Ii"1
unld, "Ik the link that him connected
hi d lor ami buyer In tin- hcIichic or
iiiokn production. Jt IihH Itl-OUKllt
the HiiitivlitK' power of the American
people Into contact with the iMjual
ly ainaxltiK production powir of
lite AniMtcnn lint n ti f nt't ii r'.
finut Medium
"The newnpiipcr In I In Kre.it nde
quale ini'illiini horaimt- It lias meitH
lirrri up to 11 piiiiii-uliir economic
tank wit Ii fiimiiouH thnt arc. ex
cliiNlvely Iim own. We have nflcii
eallcfl ft tlie milvcrfiitt ndvertltdnn;
medium heeuuKc It In the vehicle
of romiitinilrutfuti between the
Heller of nioMt tliliiKM and nil of
their hiiylntf puhllc.
"Whntevcr may Intercut, en
tertain. Inform or Influence certain
portion of the people-, nnwnpnpcri !
furliinh the one known Vehicle off
cotititi-t with tho, ehllro peopto
whtrh nhvlomuy Includes tho pnrtn.
Thtm, nil inrdlmiiH of advertising
other than newnpftpem nr dtipll
enteil In their rlrclilatlnn and their
Influence hy the nlMnelimlvii rtr
dilation of hnvHpat'rn. Everybody
nod tin1 newnpupein, whatever
elno he rcndH, while, tho only read
ing done hy certufh portion of the
population In newHpiijier read In.
The vltul hu lifter for ncua new
of tho town, nvw of tho world
iTpii wiitK the Rrent popular nppe
tlte which In nut tar led every day
day hy the pww. ,
"The American pcnplo apem!
about ii million dollar n day In
pennies to buy their hcwKpnpern
while advertiHei'H nie upending
more than two and a fimrtcr , mll
Ifnn dollar per diiy for mnv torn per
adverl lnliiff. ....
Hasty Husker-
t 'orrcMpondchtH neglected to
mention that tho betrothal of
Helen Will, .ifticen or the tennis
court h, and youiiK Mooily of Han
I'YnnciMcit won it love match,
COLDS MAY DEVELOP
INTO PNEUMONIA
Coughs from colds may lead to so
tious trouble. Vou tan slop llirra
bow with Creomulnlon, an emul.ilieii
creosote that is plra.ant lo take.
Crfouiulilon Is a medical diacovrn
with rwo-iulil action; it soothes and
fcfsls tits inflamed membranes slid in
dibits germ sjrowih.
Of all known druua creosote is fee
ttnised by high medical aulhorltics
Banna of ill ftreak-.t healing auciinies
for cnuuhs from colds and bronchial
Irritations. Crconnilaion contain; in
. addition to creoaoie, oilier iiRallnir.
elements which sooths and heal tho
luilamcd membranes and stop the ir
ritation, while the oreosnte goes on lo
the stomach, is absorbed into the
blood, attacks the scat of the trouble
and checks the growth of llio germs,
Creomuliion is guaranteed satisfac
tory in the treatment of (toughs from
colds, bronchitis and minor forms of
bronchial irritations, and is excellent
fur buildina: up the system after colds
or flu. Money refunded if not re
lieved after taking according to direc
tions. A iK your druggist, (adv.)
CREOMULSION
for mz aw from colds tha thanq on
Here You Are
an Aluminum Washer .
for
$110
bite? nit (ni i(mit wi
Ilore i tho washing mu
ch iiio value which you have
always hoped for -a dis
tinctly hijfh quality alumi
num washer for $100. The
new Jlig a "Speed Queen"
has made your wishes como
true. Note the featiU'CH be
low and then come in and
see tliiti remarkable washer .
for yourself. ,
Ten Loading FcntnrcB:
1. AVuNheH In (I to 7 mlnuteH.
2. Standitrd i'npacliy.
3. AVaheH thoroughly cteun.
' Xii mmklntf no hand
ruMilnK, i
4. WjihIicm ilulnly fahili'H
Wtt h wifely,
fi. Wrinuer HWintiH iiud IncliM
In any pin1iIihi. '
fl, AlUinetal wrlhuor vlth
Hnmlhtilloon rnlln. Kmy
on huttoiiH.
7. Iliuh (trade i II. I'. nh'O-ti-le
motor.
K. tjulct and ttiunnlh In op
erattou, !l, No oIIIuk neeeBHury.
Hi. Altrtiellvely fllilMhed In
iM-aiillful c(dni-H,
igpjsjsp Queen,,
Aluminum washer
W. H. Bohnenkamp Co.
I I
: ' 2 W M.. .
us'
VlthoiiHh Mury Qiiirlti of Hcliallcr,
la., has lier tuniii (IiiIIck fit home
reparliiK moalH and lteeplitK
fit hi e for her butt hern in tho Held,
took part In tho last coin
linrveMt and inud a record that
ihe ICR nl ii v IiihmH- nnvy. In ID
layH Mary li nuked i:t:ifi huslieln of
:rn.- Ik'MldcH, hIic look earn of'
it' r tuuiu mid eoiitiiined her Jioitye
liold tu tlvltle! .
HEALTH
HOW TOIVIII DKCAV AI'I'IXTS
iu:Aitr ami uiDM'.vs
lly William , T. . KiiHtiin, Ii, l. s.,
! AIii.iii, Ohio.
I Th.t liniiorlutl!'!' of normal toclli.
mih a I'artor In 'iMaintniltliitf koo.I
jlli'altli, Hlinultl In' ol" tnli'l-cHt not
jiinly In tin. iiii'illciil anil ili'iilal iro
rvimloiiM h.n to hc Inyiiiiln iim null.'
Mucli'cnn lie Mi-ciiiiiiililii'rt In Urn.
I iin'Hi'i'valliiii ol' tlio loi'lh hy can riil.
. l.l'UHliiiiK. whirl), IT imipiTly ilono. '
;il(ll only li'lanlM (li'i'ay or tllr (rrtll, .
(hiil al.so lam a hrni'drlul rrrrl ui-j
on lllr KHlllH. Tn Uri'ii llli. tn-lli'
licrfcrtly .'Iran In, no lnuht, Impoa-i
'lhln, hnl on , hnnONl cIToi'l. run ll"
nimlu iiml I ho not I'omiiIIk will l In
illirrt iirntiiirlliin In Mm llmo rx
tirndril mill lln InliilllKi nrn iihoiI In
hr iiiroi'i'iliii'p.v ..- , i( i f - (. ; '
Authorized
R. C. A.
Dealer
We aro :.n :u:l luu-i.rij dealt., of the Kadio
Ctirt.or.M i.f .y-rwv.. II C. A. js.-ts'aiui
; .. '.' ure (;' jolting
the service ymi ;uv catitied to i.uv your ll.
C. A. set fi 'din us.' PenionstratioiiS given
Ask alunit our easy terms.
If. & S. ELECTRIC CO., Inc.
Frank Robinson, Prop.
Sommer Hotel Bltlg. .4 , Phone Main 127,
) In order to ronlizc more fully the
Importance nf dentnl care, let iim
briefly consider wluil taken place
Jti the proecKH or decay. ' A mnall
particle or. food dcbriH, InfeHted
Wll h deeay-pruduchiK' Kernm tir
(iHlcro-iirM;iiilHinn bccomcK envelott-
imi ii h u uoy npecK on me cnainei
of the tooth. The MIcro-oiKantHlu
.III Uh levelopuienl produccH u con
U'cnlrated im'I.I. wlilch in turn dln-
holveH the enamel. After (tin enam
el 1h broken down by the ehemicul
action of the acid, the dentine or
Hotter HtrDclitre of the tooth Ib
oUslly dwtroyed by furlher action
of t lit bacleriu. i
In thlH way the decay cnntlmicM'
hnlll the nerve and IInkuch within
the tooth me ehaiiKed to an Infect
ed and puircseent masn, whion1
when carried throuffli the end tif '
I lie root, will ifsult hi nil Inrccted1
aren within the bone. Tlie Infep-j
Hon In then readily carried hy the'
blood td renin to mote reunite and
Viliil pnrtH of the body leNulltmf In'
many ncHouh dtMeasr. j
The part the teeth piny In the
cniiHc ft I' dlHciiHe Ih InlercHtlnt? fori
the reaHOu that it lias been hown I
that the Haute kind of bacteria In-I
feet I Ok tlie bone uitd ttsmic til the I
root endM of nnnvt1al or deid
Ieth ore often found to be lmr
bored by the parts affected. The
HcrloiimieHS nf the cnndlllon Ik up-j
parent nlnce we luiow that the In-
flatnulton ennsed by tlie micro-nr- j
KtiiitHhi or Its poisons may be fob
lowed by t twite ohantfe result Iuk .
In permanent damage to the nrjfnn.Hj
involved. I n rl)eitmalisui, Inetrti- (
larttleH of tlte heart, U'ton of the'
kltlncy.s, etc., lite teeth may be an J
Otrcut tn the en use ef these d I sen sen
by iicllnu a a cond:itlH t hrouh
which the toxltiH and Imoterla pass!
Into the blood Ktrettiti, beint; ear'
tied to remote pfirtft of the body,
and deposited tn IIkmich that Invite
the activity of the pus-producer by
furntHhltiK km, rovotalde to ll
continued development. j
It in well to remember that eon- j
diUont id IhlN nature affection the.
delicate Jdrui tun-H of the Joint. s and
nuwles, kldlieyx and heart. ai-e ,
mote eaully prevented than eutiMl: '
and muco it In tb ltmt that Miseaed
teelli piny it part in the va,,s,
theM alillctltuif. it hehooxeH us
(aune end tefUet. and. In so dulnK. i
cohrh)d" that the1 old ttxioiu It)
worthy of ronstdenttion. "An -inc,
ni ptevehtion is worth a pound ofj
CUI''.
Afany Horses Employed
Jlni-land' rat mil way ottut- !
p,:nie piaploy tii,;(tS horses, nil e- 1
t "'l't l.tHHi beiiij; ttM'd in lutultto
.work. "They own, about ;;:'vtitt
j hnrvdrawu vehicles, as compared
! with I inolor vehicles lor Irani-
Expansion of Water
Water tui Hk nuutlleM: vuluum
nnd lu.rniahiiuovdViiMiy nt 4 tie
k'nv Trnt tirriide. Liquid ivtitr cx-paint-
wlien. wtiiiteraturt U
in which Ward's Stores all over the country are af
ferina personal and household needs at unusually
generous savings.
ELECTRIC HOME .
ACCESSORIES
ARE GREATLY REDUCED
IN THIS SALE
Let the NewTXSSStoxxssx Electric
GYRATOR
WASHER
. . - .
Do Your Family Washing
AND SAVE $50 to $80
' At' Ward's Cash Price '
7ri - $84.45
Easy Payment Price, $93.15
?5Dovn and $6.00 Monthly. :
Una tlm hrat frntnrra r wiiNhpiH rriKtlnu lli'll
lo Hull, Try It rnr 30 ilnyn in your own homo.
WnxhPH .clnthra Wpnii In 3 to 7 inlnutPH.. Onn
lin mfnly tllimr-d Villi Hip iihikI ilollrlito nulto
l liilH. Miln!t pi Oof motor, H-iokIHoii Ihxtiilit.
rph'iimi wifpty wrlnupr, No cpnlPr nrtut to tpnr
i-'IoIIipk, .Ml pni'loHPil ililvlnir. rtlinrt.
Guaranteed , 10 Years
Every woniaii will be especially interested in this special
selling' of Household Electrical Appliances. Each article
will give comfort, pleasure or easier housework. At these
low prices, conveniences become necessities, and every
room, washroom to boudoir, can be electrically fitted. Buy
NOW. ;' . ' : i t tllflriS
Twin-Oven Toaster
Priced Especially Low
III I Iii-
MIiI. Willi
Snip in
- $4.85
JOA to 120
volt current
HntiHitnl. value tit thin price. Ciive
double Hervlce by toasting both wideH
or two fIIcch at the twime time. Nickel
plated, ti foot oord nnd'tdiiK.
Electric Corn Popper
At Mid-Winter
.Sale Price'1
.SI .75
. Willi n-riHii Voiil
mill plni;
U'h ho pny to lniilip wooil ioicorn wltli thin
MliM-ti'lr popiicr, No nppil to Htiimt ovpr n1 hoi.
Htuvn or kiik liurnoi'. Himply plutr Jnto nny' 105
In Ijii volt Hi-lit Hiii-ki-t mill llio pvon. ilif lipnt
poliM pnrn-pntlrw.v 'oppn. ' I'oim hnlf nKutloV'
In iiliniit II nilitnii'H. .Mniln or iinllHhi'ir lilili-il
Hli'pl. -riila low pi lrn ilitrltiK II"' illl nnlv." .
An Electric Percolator
of Unusual ,
k Vulue
Al .MIll-WllllPl-1
snip IM'lpp
$3.95
Si-cilp Mty.e. IteamHul paneled .body of hcavv
aluiuiuum Ih huffed and polished to tr mirror
111o rihlHh. The ebony handle Ih uonheatlhft
and the flbrc-tlppcd feet protect itollshetj HUl'
faeert. operittes from any 105 .to 120 Volt our
rem, IIoh cord of nhout G eev , With -phi.
lU'inn peiculatluK very cpulcUiy. ,- ' , ' ,
This 6-lb. Electric Iron
The Triple
Great M AJHESTIfi Action
Electric Vacuum Gleaner
With Complete Attachment! At
Ward's CASH PRtCti.
Easy Payment Pike $40.75
$2 down sf.'l monthly
Trlplp Acllon Pli-nlis thrill thnOH iih fimt
Kpntl-. tlioroitKli lipiulnir, Hwlft hniHhlnK,1 .
iMAVprflil iK-tlon KpcpiUly rpninvoH pvpry pnr- v
(IpIii of illrl iKi-lf, lint, hull-, llirpinls) front,
your ru(.-. Thp i niml ot Uil to $HI) oIpiiiipi-h. " -'
Vou 'urn prompted by-n fypar (.-nnrnntr-p .
mill u lin-ilny lrlnl.22 rppt uf.1 hiKh Hi'nilR "
i-oril. ,- ,, - - . . . : ,
$37.15
Electric Cleaners
$24.85
i Wnnl's
Mlil-Wlnli-r
hhIi I'i-Iix
Kasy Payment Pliin
$27.85- --
$2 down SIJ monthly
(ipiniH tip nit illrt by powpi-ful
Kiiption illiil Mutlonury brush..'
HphI Vnlup for Ihnso who iifefPI-"
tbla tytie. At ,n blfr mvlhtr In
this Kilo. llull-lipnrlnB rnntoi-,
r.ypiii irunrnnlpp. 30-ilay it-lnl
2il-foot c-oiil. '
lA H. P. Electric Motor
Priced Extra '
Low nt
$10.48
An nlt-pUttOHn f't'31eetrp ' Xldtot - and ffuaran-',
teed Tor 3 Veilrw! IltihH ll hiOH. oh o"no oil ftup
lly, l'nti cooled . . . fiplanh proof HldeM. For "
'lOtn 12'0-vijU HO cycle nUfrhalhiH: onrvent. J
Electric Soldering Iron
JtttH -lneh eoppei tl for llht elpctrloal
v(rki l'or n"ny JOB trt 1'JO-yolt ehiront.
Priced in Mid-Winter
Sale at
$1.00
Bargain Curling Iron
ftonil tiuiillly, nt linuaiinliy low lil-Ecc. flrppn
(-nniiiplPil lulnillp. I.piikUi n Vi hu-lips.
' il-fni imiiiI. PrlrPil In Mlil-Wlntpr
Hull- lit .- j.....
59c
$4.85
iiuurto.
Thi-ip morp vnlup rr M.5 tluin you (-vpi-thouulil
possible In mi elpphiP IroA. It linn lipul
Iiik pb-nipiit of bpiii xiphriinip nlte on llio flnput
iiili-ii. iion-hi-nthiH liamllp, tlii-tmrlc.rp.it. iiid ponl
uf iibout il r.-p w ith iiIiik. stnnilnnl 6-pnnnrt nitp,
noil opprnii-il from any in.- to 120 voh purrpnl.
lluy now til llll.i low prli-i.
Dependable
Quality
Every article nhown on
this page is of our usual
hijjh quality the priced
lower than Usual. Now is
the time to buy the lubor
saving housekeeping
helps you have been
wanting and save ,
liliiiiioli-r
ini-iii- 'j y-v
Electric Waffle Iron
III tho Tnc inl f nmfty Mdlltitf at
Mid-Vint0r '5 lUKhest mudo heatintr
v i . element hakes ht.th widow nt
me, HI onee. Needs wreanltip ft rut
tim only. Ihip pntof cunt
aluminum Krld "foot lk
ennl and plun- Uwivlly nlek
eleil nod polished. -
Portable
Electric
Sewing Machines
At Wui-iI'm ' Nnwhei-0 plwc i-nn yon liny a.
ttoxh Snip noiiiililo n low pririMl, wini 211.
.vriir (,-nniniitpp nml 3(l-iliiy ti-ial.
$U.l)5 VlhrntiiiK i-hultlp 11 11.I nil up-lo.
ibilP nttnPlinipiilH nml rp:iturpi,
- lOn.iy 'nyniPlila nlwi.
Famous . E Sewing Machine
Tread Model Disappearing Head
$51.50
Kasy Payment Irice .
A nnh t eosymnninsr mnehln thai
In n Jiffy, ttatl-liearlntr wheel. Auto ma
tlo releanfl nnd winder. Adjustable ten
sion. IImuI torri-n automatically Anrt
foi-mit n conipnet enhinet of golden nok.
M0OTG0MEE1 WARD & C
1101-3 Washington Ave.
I'hone Main IS
La Grande, Ore.