La Grande evening observer. (La Grande, Or.) 1904-1959, May 28, 1927, CITY EDITION, Image 9

Below is the OCR text representation for this newspapers page. It is also available as plain text as well as XML.

    Saturday. May 28, V.7.
i;a ukandk eveninc, ouserver
Page Nina
AUTOMOBILE NEWS 1
t hin r tm
CAR MAKERS SEE
NEWEST MARKET
With 2,700,000 Families;
Owning Autos. Second j
Car Important
wiiii I"'". (mhi ruiniiiis in t!io
I n,i, ! Slat'-s now owning two or
,,i, ,ri Hiitiimohiifs mill wild iwry
(:,,li, iiiini (H a CdiitliiiiiMl tncrt-aii
In im.ltipli' cm- ii ncr!iii. motor
ni:i ihiI'iii'I lin-rs itri' rf-ua iiiini?
II, h l it si -1 M i Tfii si n k "s., roil. I cur"
iiii.nl.'l "llh .siuiilllciiiico. "ftn- in.
:tu. ii. . of 1 he l wo-cu r faintly u-n,.
i; ri'l l. rh'il litis yi ar as never
l.reie ill alllomolille lioily il.Kii;n,
linii,.:M ami appoiiilnientfi.
'I'lieie Im no fiiesl inn," s:iys K,
II. Mei'aily, Keileial .Hales manager
Mi 'llie Nash Molorn compaay,
-il,;il ihe American public, acccpt
juu' Hie aiitoiuoWile as a prartical
:1,i, ifitlispensahle form of trans
p(,tl;,liiin. Is rapiilly inloplini: the
Iwo-car-lo-a-l'ainily plan. Kltfiires
( pile, I OI1 tlli.S HlllijeCt by. (bo
ailoiiaI Automobile Chamber of
('(imiiierco are intcrcstiHK and il
1 1 1 1 1 1 i 1 1 1 1 r 1 1 1 tr. They .show that If)
ir i . iit of all families in America
own more than one car and that
in r"r c-nt of all cur ownlnir fain.
'' I'l the rnlte, ,S,ate hVf two
cai-H or inoro.
-riilH lIliation. whit,. Intcrotlnir
l not at all leruarUahlc. gck,
convenient. transportation Ion
since has heroim. r-engniwt as a
Piaclloal necessity ln , ,0lI,.rn
coiuluct of business, .lomesllc and
social urinlra. Thousanils of fam
ilies who have bat one car today
are definitely pun,,!,, on tw0 ,.,.
for tlm future. Prom dealer re
ports we fd lhat multiple car
ownership is by no means confined
to the liiif.r cinteiH or to any
particular section of Ihe country."
Three new models just intro
duced by s.ish Motors nra (IpsIbii
ed to meet th "two-car" situation,
each In Iih particular Held. These
are the .. Advanced Six Coups,
with rumble seat, the new Advanr.
d Six Sport Tom-Ins model, anil
the new- Special Six Cabriolet with
collapsible top and .rumble scat.
Heporls from Nash dealers indicate
that many of Huso models have
been purchased by families who
have adopted the two car plan.
Modern Motorist Now Relies Upon
Experts For His Car Lubrication
A fJt'nrnia wientlst nnnunnccs
ho haw discovered the sex center
nf Dip bruin. Vo ihoiiKht the rev
M'hilion hud heen in tt If years no
cm i;ro;nlu:iy.
A Sad But Appreciative Customer
Said to Us the Other Day
"I wish I hud purchased some oil
from you when you told me I
needed some "
lie was sad because his oil ran low, causing a
burnt-out bearing and consequent expense. But
he appreciated the fact that we had gone to the
trouble of checking the oil and the erankcase
and suggesting that he needed a quart. Next,
time he will willingly take our word for it and
fill up with TEXACO Golden Motor Oil.
Heasty & George
Corner Adams and Second
If vft not no lon;r uiro lhat many
our owners not only lubricated
their own cars, hut alo iii.i1 ull
,11k ir own minor n pairs. Of Into
y'ars,-how r-wr, a new typo of com
plrte hiltriculiiiii service hus nuulo
the illrtiesi unit mast unnUninnt
part of tliis work unneccHsury .Most
car owners now- have their cars
luin icatfil by Kiinixi'S or ul sonic
Sfi-vit-f station. Vet few reiiltzo
the ilit'fereiiee in the lubricants
usiil ly various service stalioTis
ami the repair hills that lvmilt
from faulty hibrica t ion
The iniporlanco 'of correct lu
luicatiim is h-st shown by a srrics
of tiHin which were conducted ftt
Iowa State colkne proving that
ii-' pt i cent of thf lotal upkeep on
a ear is InrjrHy ib-peiulent upon
tlie type of lubrication that It icets.
KiKiin s obtained from these tests
proveil that (1) cost of oil (-') tho
cost of Riisotlne :t) maintenance
eofls. niul-(4) ilepieciation were
largely dependent upon the lubri
cation which the car received. The
d. preclatiun of a cur, Incidentally
was rated in these tests as 30. S
per cent of the total operating cost.
Kroni thtMe figure, it is easily
seen that if car owners wish to
wave themselves monfy and keep
their cars always la trim, they
must not merely rely on lubrica
tion at frequent Inlervelx. They
must also lubricato their cars with
the proper kinds of quality lubri
cants. A New Idea
In this connection, H. W: Ful
ton, chief automotive engineer of
the Tide Water Oil company which
has been manufacturing quality
automobile lubiicanW for 15 years,
save out tho following statement
in a recent Interview:
"An averaK car owner drives
up to a service station and asks
to have his car completely lubri
cated. Too of ten" instead of set
ting lubriennts of one, uniform
high qmilJty, he nets a motor oil
of one make, a Rear lubricant of
another make, and u chassis lubrl
cant of still third. Insti ad of
driving way vrtlh complete, hiKh
quality lubrication, he gets nn un
reliable assortment of lubricants.
Kvery friction spot of the modern
motor must be protected by qual
ity lubricants in order to wlth-
Istund tin- terrific speed at which
it runs. Therefore, the protection
' accorded by miscellaneous lubri
cants is very fur from complote."
j National CaiupntH"
j To Imprews cir owners with the
i necessity of tfettinj? complete car
'lubrication, periodically, and to
mnhe It easy for them to Ret cor
i rect hit,'li quullty lubricants for
every part of their cars transmls
Islon, differential and chassis tho
i'l'idii Water Oil Kales corporation
is conducting an educatonul cam-
IalK throughout the country. In
maKuities and newspapers, this
organization, pioneers in the fi-ld.
are impri'ssiiiK' upon motorists I lu
fact that average lubrication is not
adeiuaic lubrication. Correct .lu
brication needs to be done by an
expert.
This company reports that car
owners find the small cost of regu
lar complete Veedol lubrication id
more than offset by tiii; increased
protection 1 his st-rviee iriws in
warding off t roublo and repnir
bills. They have 1ak'-n pubis to
make their dealers lubrication ex
perls men who work fast with
out overlooking n single one of
the So to so friction spots in tho
modern automobile. And lhy re
port that Ciir owners who consts
Hi'iitly patronize Veedol dealers
find- that their motors run more
smoothly, more. efficiently, and
that their cars have nn increased
.second-hand value.
Kxperts have Ioiik since proved
that correct lubrication is the most
important factor in keeping ca i's
in perfect niechanical condition.
Tliey have proved beyond doubt,
that poor lubrication is tin; direct
or Indirect cause of Tf per Cent
of all car bills. In this day and
Keneralion most car owners are not
mechanics and don't want to bo.
Since they must rely on the. ser
vices of oil dealers, it pays them
to patronize the dealers reprewnt-Iiik-
oil companieH who make n spe
cialty of correct lubrication, and
whose dealers follow I ho scien
tific recommendations which aru
found In tho Veedol Lubrication
(lulde issued by Ihe Tld Waler
Oil Sales corporation.
GARAGE
GOSSIP
Aticmlctl Com cut Jon
Hud Schtillcr, w ho Is a merhanlc
at the OeittiiK and Hanks arao
here, watt at Hoise uttendiufr tho
two. day convention of Ovurlnnd
mechanics from tin' ltoise territory
tills w eek. lie ret urued hoiue.
Thursilay evenlilK.
f
l-'mni (ulli'ornln
.1. H. Howell, assintant saleM
manager of tho Caterpillar Tractor
compaay, is calling o'k tlie Huniiiiff
Tractor company here this week.
Ilo is from Sanf l.eaudro. Cat,
l VtMIs l.K'al I'lini
Harry Caldwell, of the 1-A. I-ll-b
ilea nt company, of Indianapolis,
' is a l.a Orando visitor. He tf
liere on business and visited the
limiting Tractor company.
In Wallow a CiMiiity
.1. I'. .More-rock, of the More
lock Service Mot oi company, of
this Vily, spent a few- days in Wal
lowa county this week. ,
ltuys r.'acknnl
Or. K. 1. Younif. of linker,
bought a Packard hIx club sedan
lasl Tuesday from Trachsel ,v
Trekell, Vocal dealers.
Canadian Custom
Officials Watch
Borders Closely
Ity NKA Scrvli
IH'TUOIT. May I!K (Jetting in
to Canada Is much easier than get
ting out. But if the following ad
. vice is taken there's no troublo
' even in the latter.
J lie fore a motorist may enter
Canada ho must register bis auto
mobile and valuables with the Am-
erican customs authorities at tho
port of entry, after showing his
state license card. He gtds a dup-
I lieuto of tlie registration card,
whlclf must, be returned nt tho
'port through which ho re-enters
' tills count ry.
Kuoh car owner is permitted to
'remain in Canada for 90 days, al
though he gets permission at first
.for 30 days and must have. Ills per-
Wcut lo P.Vinllctoti
' A. 11. Tjraehsel, of this city, ami
Tl. C. Hamilton, of linker, were in
t Pendleton ithis week on business.
In Conor irAlcue
If. It. TrVkcll of the Nash and
Packard agl ncy Here returned
Wednesday from Conor d'Alene,
Ida., where Jie spent a week on
business.
IICIV Oil ltflVO
IE. A. Hokhir, of the Ooodrlch
It ubbe compuniy at' Portland,
spi nt this week here on business.
He visited at tliy Kelly Tiro shop.
Nell Vsed Cars
W. O. Hanlis, of Clettlngs and
Hanks, reports t'.hat lu usi-d cars
have been sold Dlirough his firm
this week. i
I'll loaded Chryslers
A carload of Chryslers was un
loaded this week, according to 1,.
W. Weeks, of the Chrysler agency.
Two "Oa" sedans, , a "U0" roach,
and a special "fin" coupe were In-clutl-d
in the shipment.
s. " - and AM Season
x
vs.
Enjoy the Safety, Comosrt
Note haUncfJ tread with
tit'ri Mcar -u Bit ell uf
ati.-U rubber. Hnui
frrcrlv Willi (fuul-ltppJ
turLjii i't tier riUiiix
No plv icparotton or
"thoel.lir brcjl:-" v
Irwif.liojrv inili-4K.l la
Iratlr-tn value, or un '-c
k-U(mJv.I t. Kite --li'-tionjl
(huujrwikufniilr.
"Eu!It for
3oivlce
i Firestone
GUM-DIFPEP
rtrcslonc Round Tread Balloon
MANY Firestone Dealers are prepared to take in
your old tires, offering vou a liberal allowance
on a new set of Gum-Dippcil Balloons.
Firestone Dealers are given the advantages of at
tending Tire Educational Meetings held throughout
the country, where tire design and construction are
discussed. The sectionsof used tires reproduced here
:.re a part of this program. Study these two sections
and you, too, will understand what Firestone means
by tires built for service and (ires made to sell.
The Firestone
Gum. Dipped
LDFIELD
TIRES
at Low Cash Prices
30x3 Fabric. SS.S5
30x3'2 Fabric. 6.85
30.r3'2 corj, . 7.35
Z9x4o40 1""" 8.40
324 Conl .13.40
31x525 Balloon 15.35
33.&.00 Balloon 18.35
Oldlield Tube
also priced low
W'fe&l No, unbalnncrt trr.JK
Mhp V wuh un...n wear
WW t.M rubber f .liauUrn US
KJ wmTi, .tiH.nici), lire, F.S
Big raMkinn it li.rdrr riiling Hi
anj liuder .leering.
11 NoteliuwhlngincM-lion PM
V .( Iicv .houliktr uwi j4
3l r'v .p.raiitta .oil lyj
Flat Trud Balloon
Balloon with its
scientifically
designed tread
permits free
flexing, easier
riding, extra
comfort and safety.
The balloon tire with heavy, flat tread design is obvi
ously stiffer and rides harder. The excess rubber, placed
for appearance at the edges of the tread, is not only
wasted but produces hinging action causing ply separa
tion and "shoulder breaks."
Firestone designed and manufactures OldficKI Tires
and Tubes, distributing them direct to Firestone Dealers
only.through 1 48 Factory Warehouse. Thii effic ient and
economical distribution assures tire buyers everywhere,
clean, fresh stocks of Firestone and Oldlield Tires in all
types and sizes, and has helped to make possible today's
remarkably low prices the lowest in tire history. See
the Firestone Dealer today. ,
FoiIowiii.fi: Dealers Can Sve You Money and Serve Tern Better:
Perkins Motor Co.
La Grande
Hug's Garage
Elgin
Strite-Wade Motor
Co.
Wallowa
Towle's Garage
Cove
mit oxb ndi'tl for thirty morn duya
tit a tlmn by thf nourrst. rnstoinn
rtfili'fr. art or pfltint; tho rortli'ioii
tlon of an authorizfl official of a
Canttflinn aiiloniobiln club.
A permit may I oliialnfil to re
main six months, but only on oV
po.ilt of $1Ti for tho automobile- and
a bond for double, (ho amount of
dill Ion for tho cm nnd other valu
ables taken In. The motorist, must
also et the signature of two f'an-
adianK on his bond. All this is re
turned If he doesn't fxoer-d Ills
limit.
There's a $1 no exemption on.
value of Roods boiiKlit. in Canada,
but everything must be declared on
tho return trip. Not more than 40
cigars or J ou cigarette may be
brought. b.ack without, payment of
duty.
If a tire blows out a ml a hew
one has to be declared nnd a duty
paid on it. This, however, is re
funded by the customs authorities.
There are liberal allowances for
wearing apparel. cam pin i; and
hunt 1 n g equipment, cameras and
tlie like taken Into Canada. Those
are passed free as travelers' baggage.
Salesman ltark
j I.. H. Irwin, salesman for1 the
Studebuker KuraKH, baa returned
' from -Medical Springs where he
has been for some time because
tof illness. Ite Is smewhnt liu
. proved.
At I JlU-rpi'No
K. U J.cdbeller spent Frldny at
Knterprlse transacting businesw,
.Mr. Lt'dltetter is owner of the llud-son-lsex
garage.
Wallowa Farmers
Using Ford sons
WALLOWA. Ore.. May 2 (Spe
cial) -If. M. I'hehfer is a n-rent
pureluiser of ii new 1'ordson traetor
which In- is using on tits farm in
the hills north of town, tlie tine-
tor is equipped villi a track in
stead of wheels, and aecording lo
Mr. l'heiffer, Is pioving very it
ifaetory. W. . (letting mid son
who lire farming (ho Mastersmi
ranch In the valley east; of here.
ure also purchasers of a new Tnid-
son tractor wlilcii they are using
in their spring farming.
rntcmi-Kniuht Shown
N. .bigger, of Portland, wan
lu re Friday, showing the new Kal-con-Knight.
Star Man in Town
.A. M. Service, of the More-lock-Rervice
Motor company at
ItaUer, tnins.'ieted business In 1-a
tl ramie during the week.
SHls Chry-ler
L. H. Weeks, of tho Chrysler
garage, reports the sale, of a TiO"
coupe to Sal Soueda this week.
In Town
c. Ceilings, of the Oettings'
and Hanks garage, was In town
Thursday. Mr. (lettings operates
another garage for tho firm nt
K I gin.
Itiiys Chryler
Art Uramer is Ihe ownr of a
new Chrysler "0"" sedan purchased
from the Chrysler ngetioy here.
liolso Overland Man IK it
K. f. liummeii, distrtet represen
t.nive. of the Willys-Overland com
pany at linlse spent a fewi days in
I, a (Irande this week. He trans
acted buslmss uilti tho (Jettliigs
and Hanks garage. local Willys
( tverland representatives.
Itll.Vi WllipIM t
Milo Smith, of thiw city, is tlie
Owner of a Whippet six bnnb-atl
'purchased at tin OettjngM and
Hanks garage.
JoiiAX'Ksnri:;. sutii .rth-.i
Mure than 'j ' m i , ( m m i ostriches havr
hepn killed recently by ilieir fiwn-
ers heeause ui a market iiepn
w.wt iMMumixi.s iti:vivi:r
X'iHI'LOK. V.i. Tlie "park and
Imnk" motorist Ih ptTsona mm gnita
liei'e. l'olice are iiisistlllg that ail
sion. A reviv.i 1 f l demand fr t to mo! tile l rivers renew ueipiniin
ustiich feat hers icu In i... d i f fie til t ,i ne with floor he) Is and a hit ml mi
to meet !..;, iise o ihe u 1 1 o le-.t le . i li e habit of .fitting in Ihejr car.-s
slaughter.
j Idowfng hnrii".
AWIDE CHDIC&
Selling es many new Dodge Brothers
Cars as we do, it is only natural that
we should be offered a wide selection of
used cars in trade. We take the best
of these and put them in such good
condition t'lat they cannot help but reflect
favorubly on our reputation.
LC SMITH
fith and Depot
A USED CAR IS ONLY AS DEPENDABLe
A5 THE- DEALER WHO 5ELL5 IT
Willys-Overland
Reduces Prices
On Enclosed Car
thrt seven-pui'senger types and tho
new KouiMoiiie are below $2,000,
the ft rut time this mark ha been
reached In th enclosed ty pen.
Bus Fleets Larger
During Last Year
TOUIDO. O., May ' x- Kol low
ing a statenieiit made here by
.ldin N. Willys. president, that
production of the Wil ly.i-K nk 1 ti
ureal six, s'lice its Int rnduclitui a
little over two years ago. had put
It in t hi l d place among all cars
selling at above ? - ."i'ft, price re
duction on i his model were an
nounced here Today by Willys-Ov-erland.
Inc. The five -passenger
enclosed ears were cut i'Aoti and
the special roadster was reduced
$Lim. At the new prices all but
First Quarter Is
Increase Period
For Auto Output
The flrt quarter of 1!)27 showed
an Increase of 1 S.7 per Cent in
automotive product Ion. over that
of the same period last year.
That excludes (he figures for tho
lowest priced car.
At tho beginning of thf jfitu
there wei-H throughout th Tutte
States 7 ! r s 0 1 busses, running In
j tin Bel vice of 2l.!o8 operators.
This compares with CM.4i'& bui
Ia in the Int n ds or n.C;i.' roin-
i panlt in January. 191'tJ. t f
America Is a en tin try where n
censor can always see a good
movie.
I LINCOLN. Neh. A small boy;
j sail nt ering down the street with
jtuu dogs was stepped by un Dt(l-
: cer. 4.
!"ilnve both those togs cot 11
censes?" he aked, . f
"The big nne's all rlj:ht." an-
'swered the youngster, ''but the lit
Jtle one is full of 'em.'
9 mite
iL
The
engine
improves
with
use
From one of thousmndt of aatUSod Willyi'Kniiht aw Mr. C
Carefree motoring brilliant performance rock
bottom economy all combine to explain the rapidly .
mounting sales o( Willys-Knight cars.
The Knight Engine Grows smoother, quieter and
more powerful the longer you drive.
7-Bearing Crankshaft Eliminates vibration. ;
Skinner Rectifier Prevents oil dilution.
4-Wheel Brake Positive, mechanical-type; sate. . .:
Belflex Shackles Keep your chassis lastingly quiet
8 Timken Bearings in Front Axle The only car so .
equipped. Steering without conscious effort.
Narrow Body Pillars at Windshield When all other
cars are so equipped, accidents will be minimi2ed.
Adjustable Front Seat Fits you perfectly. "
Light Control at Steering Wheel You dim without
removing your hand from wheel
Shock Absorbers. Air cleaner. Thermostatic temper
ature control. Finest quality upholstery and interior fittings;
"70" Willym-Kaiiht Six, H39S lo fl493. WiUy-Kniiht Gnat Six. HISO tm
S2S50. Fricmt f. o. m. ttctary and mpociAottiona Mityart to obmaf without mrum.
GETTINGS & HANKS
Corner Fir and Jefferson
Take Advantage
Of Our
Free Tire .
. . Service. .
We offer local motorists complete tire repair
service within the city limits at no extra charge.
Phone Main 49
Our service car will answer your call. ,
JOHNS BROS. 1
Guaranteed Vulcanizing"
Red Crown flan
Zerolene Oils
V. - i-
v..
V